holiday video 101 - 3 video marketing techniques to use this holiday season
DESCRIPTION
Listen to this exclusive webinar to hear Liveclicker’s Director of Account Development, Ben Kopetti, and Sr. Video Strategist, Kenna Hilburn, explore the 3 video marketing techniques you should be using this holiday season.TRANSCRIPT
@Liveclicker
Holiday Video 101 - 3 Video
Marketing Techniques to
Use this Holiday Season
Webinar
September 25, 2014
Dial-in telephone: +1 (909) 259-0023
Access Code: 618-716-247
Webinar ID: 227-442-682
✆
@Liveclicker
Before we get started…
• Having technical difficulties?▪ Use the Q&A chat box to let us know.
▪ If we can’t help you, call Citrix at 888-259-8414 for technical support.
▪ Or you can chat with a Citrix representative at www.citrixgcs.com/chat.
• To submit questions during the webinar, use the Q&A chat box. Questions will be answers at the conclusion of the webinar.
• This is an interactive webinar! Take the polls!
• Everyone will receive a link to a recording of the presentation and a copy of the slide deck within 2-3 business days.
Kenna HilburnSenior Video Commerce StrategistLiveclicker
Ben KopettiDirector, Account
DevelopmentLiveclicker
@Liveclicker
Tweet!
Twitter Contest!
1 free $50 Apple gift card will be given out randomly to anyone who mentions @liveclicker in a tweet about the webinar today.
@liveclickerOther Handles:@KennaHilburn - Kenna
@benkopettibiz - Ben
@Liveclicker
Video Shopping for Retail
Apparel / Accessories
Automotive
B2B / OfficeGeneral Merchant
Beauty
Consumer Electronics
@Liveclicker
Video Shopping for Retail
Luxury / JewelryGift / Specialty
Health
Home and Bath
Outdoor
Pet
Toy / Child
@Liveclicker
Agenda
3 Video Marketing Techniques to Use this Holiday Season
1. “Freshen” content by highlighting hot products for a seasonal boost
2. Highlight seasonal sales and promotions in unique ways
3. Use dynamic email campaigns as your big “highway sign”
@Liveclicker
Poll 1
How heavily was video utilized in your 2013 holiday marketing efforts?
•Did not have a video program in 2013
•Utilized no differently than the rest of year
•Utilized video for “hot” seasonal products
•Utilized video for seasonal promotions
•Utilized video in email
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“Freshen” Content
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Stand out from the rest of the year
•Top 10 performing videos
•Buzz-worthy holiday products
•High dollar ticket items
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Additional Placement for existing content
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New video for buzzworthy products
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Emphasize High Dollar Items
Examples from our Top 25: • Costco - TVs, Ninja Blender• eBags - Luggage Collections• EMS - Down winter jackets
Increasing AOV and Conversion means higher cost items
get you bigger bang for your buck.
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Provide Seasonal Context
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Provide Seasonal Context
“Get your house ready for holiday guests!”
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Provide Seasonal Context
“Eggnog weighing you down?”
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Provide Seasonal Context
“Let us help you pack for your trip”
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Reiterate Exemplary Service
•Employees as “experts”
•Answer FAQs
•Post Sale Follow Up
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Use Video to Promote Seasonal
Sales
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Be your customers’ guide
“’Digital interactions’ - whether through desktops, laptops, tablets or smartphones - will influence HALF of
all retail store sales this holiday season.”
– Deloitte LLP
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Be your customers’ guide
“84% of shoppers use digital tools before and during their trip to a store.”
“[T]hose shoppers convert, or make a purchase, at a 40% higher rate than those who do not use such devices during
their shopping journey.”
– Deloitte LLP
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Video Power!
Products with video convert between 6-44% higher than
those without
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Video Power!
•Our top 25 videos for Holiday 2013
•Multiple verticals, mostly product, promoted
•4288% Higher Plays Per Month
•8385% Higher Revenue Per Month
•172% Higher Conversion Rate
•258% Higher Dollars Per Play
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Be Specific
Don’t just push “product”, push A product
18 out of the top 25 videos were product specific videos
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Target “explainable” products with video
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Create Urgency
JetBlue uses count down Timers in their email campaigns to increase urgency
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This is your FIRST IMPRESSION
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Leave a lasting impression
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Make your emails engaging and personal
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Make your emails trigger an action
Disney uses embedded video in
email to entice viewers to click-
through
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Target “explainable” products with video
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Poll 2
How likely are you to use/recommend video in your 2014 holiday marketing efforts?
•Will definitely use/recommend
•Will probably use/recommend
•Will probably not use/recommend
•Will definitely not use/recommend
•Too early to tell
@Liveclicker
•You can access past Liveclicker webinars on demand through our resource center: http://www.liveclicker.com/web/resources/webinars/
•Come meet the Liveclicker team at Shop.org, next week, September 30th – October 2nd . We will be demoing our VideoCommerce solution at booth #2031
•If you have any questions about Liveclicker’s strategic services or VideoCommerce solution please reach out to our sales team at: [email protected]
Interested in learning more?
@Liveclicker
And the winner is…
Twitter Contest!
1 free $50 Apple gift card will be given out randomly to anyone who tweets about the webinar today with the hashtag: #liveclicker
@liveclickerHandles:@Liveclicker
@KennaHilburn - Kenna
@benkopettibiz - Ben
@Liveclicker
Questions?