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Fresh ideas. Experienced execution. Greater ROI TM

Holland consistently accomplishes this objective by generating fresh marketing ideas, executing marketing strategy and customized plans with skilled experience, and remaining focused on delivering bottomline results for our clients – a greater ROI for their marketing investment. This has been our proven formula for client success since 1937. Let’s put that effective formula to work and create a success story for your business.

What Makes Holland Different?

Fresh ideas. Experienced execution. Greater ROI.

At Holland,we are committed to creatingclient success stories.


Fresh Ideas Drive Sales GrowthAt Holland, we consistently deliver fresh ideas, customized for your business, to grow your success. Whether it is a new marketing strategy, some edgy creative, more effective measurement or better tracking, you won’t just get the same old stale or prepackaged ideas. Instead, you gain a different perspective on your marketing – with fresh ideas.

Experienced Executionis Critical to Achieve Maximum ResultsWhen you work with Holland, you can be assured that you will always work with experienced marketing strategists who know how to grow businesses. You can expect that all client relationships are nurtured by the most experienced personnel, supported by a network of strategic partners - business owners in their own right - brought into client engagements when specific areas of expertise are needed.

Greater Marketing ROI Delivers Business GrowthBuilt on a storied tradition of three generations of client success stories, Holland operates deftly in today’s frantic marketing and advertising world with enduring values that are as essential today as they were three-quarters of a century ago when the agency first started. The purpose of the agency has remained unchanged over time – to generate greater marketing ROI for our clients.

Are you dissatisfied with your strategic marketing plan and itslack of fresh, new ideas?

Are you frustrated by a lack of qualified leads and your company’s sales growth?

Are you angry because you are investing a significant amount of money inmarketing and not adequately measuring and achieving the results you need?

If you would answer “yes” to any of these questions, read on . . .


Holland has an experienced team that is passionate and committed to living our brand: Fresh ideas. Experienced execution. Greater ROI. When you choose to work with Holland, you deserve the best, which is why either Mark or Bryan Holland will lead the engagement. Experienced execution is a hallmark of Holland.

The Experienced Holland Team


Mark Holland, PartnerMark has over 35 years of experience in the business. Understanding his clients’ business is just the tip of the iceberg for Mark. He dives in head first to devise a strategy, guides his team to create unique and compelling creative and then executes a marketing campaign with surgical precision. His approach integrates traditional and digital marketing tactics. A few of his client success stories include Advance Dentistry, Aquatic & Garden Décor, Bath Fitter, BB Riverboats, Habegger Corporation, Hill Hear Better, Jeff Ruby’s Culinary Entertain-ment, Meister International, Natorp’s, Procter & Gamble, Ohio Heart & Vascular Center, The Rug Gallery, Towne Condos and Widmer’s to name a few.

Bryan Holland, PartnerBryan has over 30 years experience in the industry and an MBA from Xavier University. He has successfully helped the following clients achieve their BHAG (Big Hairy Audacious Goals) by developing and executing ROI Marketing Plans – many included branding initiatives. A few of these success stories include: Kaeser & Blair, BGR Packaging Solutions, Batesville Management Services (A Division of Batesville Casket), Fifth Third Bank, Chiquita Process Fruit Ingredients, Macy’s and Mason Company.

Lisa Nicholas, VP Media Director Lisa has been with Holland for over 15 years and has over 20 years experience. She is one of Cincinnati’s All-Star media directors and is respected in our industry. She was elected to and has been an active force on the Board of Directors of the Cincinnati Ad Club. Before she joined Holland, a few local and regional clients she has worked with include Jeff Wyler, Skyline and Tall Stacks. The media companies respect and love Lisa for the work she does, and as a result Holland was hired to buy media for Cumulus and Sinclar Broadcasting.

The Experienced Holland Team

Lauren Bausano, Accounting ManagerAdvertising is in Lauren’s blood, but numbers are her passion. With years of ad agency experience under her belt, Lauren enjoys the combination of working on the edge of a creative environment while making sure all of our numbers add up. Besides the love of all things quantifiable, Lauren brings the fourth generation of family spirit to Holland. She is currently working towards becoming a Certified Public Accountant.

Kerin Scott, WriterKerin is a graduate of the University of Cincinnati, where she spent her first few years as a self-proclaimed “academic nomad,” studying a variety of subjects – including interior design at UC’s College of Design, Architecture, Art, and Planning – before settling on journalism and anthropology as her areas of focus. Kerin brings with her a scrupulous attention to detail, relentlessly poring over copy to ensure that the words on each page are carefully and perfectly crafted. She knows what the consumer wants, and works relentlessly to tailor the content to appeal to both the client and the target audience.


Justin Ellison, Digital DesignerJustin is our millennial. He doesn’t have 20 years experience but he has been with us for over 5 years and is passionate about the digital space. Justin constantly amazes us by bringing new technology and creative digital ideas that get results. His exceptional portfolio of creative work also includes brochures, direct mail and print ads.

The Holland team also includes strategic partners who are very experienced business ownersin their own right. They have specific areas of expertise to bring to client engagementswhen warranted.

Holland’s Experienced Strategic Partners

Ken Saunders, President, Search Engine ExpertsKen has over 15 years experience in the digital marketing space. His area of expertise is in search engine optimization and pay per click marketing. He is the only company in the region that has been certified by the Search Engine Academy positioning him as the leading authority in this area.

We have been working with Ken for over 5 years. His mission and values are in alignment with ours and he is getting results for our clients!


Dennis Devlin, President, Consumer ClarityDennis has over 25 years in consumer research and brand strategy work and has been a partner with Holland for over 5 years. He has worked with many P&G brands, Fortune 500 companies as well as many-family owned and privately held companies in Cincinnati.

He was the past president of the Cincinnati Chapter of the American Marketing Association and in his first year in business he was named Entrepreneur Of The Year in Cincinnati. Dennis also gives talks nationally on his area of expertise.

Michelle Spelman, OwnerMichelle is a nationally known expert in social media. She started a business with her husband with very little money and successfully grew it using Facebook, Twitter, LinkedIn and blogging. As a result of this success she started her own business helping clients in this space.

She has been a strategic partner of ours for over 5 years and has done it all including social media audits, strategic plans, client training, writing blogs, blogger relations, execution of social media plans and helping clients in crisis situations.

Dan O’Keeffe, President, O’Keeffe PR, Social, Content, MarketingWe have known Dan for over 20 years. He has many success stories helping clients in industries ranging from economic development to legal to restaurant to hospitality. He specializes in helping organizations “tell their brand stories” and think strategically around how they position their brands, products, and services with existing and new target audiences.

Dan serves on the Marketing Committee for the Association for Corporate Growth, has served on the board of the Northern Kentucky Chamber of Commerce, co-founded the Institute for Social Media at Cincinnati State and co-chairs the Accelerator Program for the Cincinnati Chapter of the Entrepreneurs Organization.

The Holland team has been creating success stories for its clients since 1937 by deliveringa greater ROI on their marketing investment.

What We Do

Strategic Planning,Execution &

Measurement

StrategicMedia Planning

& Buying

EffectiveBrand Strategy

Customized,Strategic

ROI MarketingPlan

MarketingCommunications

DigitalMarketing

ClientVision, Goals &

Needs


Brand & Corporate IdentityLogo DevelopmentCorporate and/or Product Name DevelopmentBrand MessagingBrand StandardsCorporate CollateralInternal Communication

Website Design Search Engine MarketingGoogle AdWordsWebsite RetargetingIP TargetingCustom App CreationDigital DashboardsDisplay AdsMobile MarketingEmail MarketingBlog Content

Holland’s Specialized Expertise

Brand Strategy

Digital MarketingAdvertisingBroadcast ProductionCorporate CommunicationsVideo CreationSales LiteratureDirect MarketingEmail MarketingInfluencer MarketingTradeshow MarketingTelemarketingCorporate IdentityMarketing ResearchBest Customer ProfilePromotions

Media ConsultingMedia AnalysisMedia Planning & BuyingMedia Placement & Rate NegotiationCo-op Advertising ReimbursementPromotion & Value-Added Program Negotiation

Marketing Communications

Strategic ConsultingPublic Relations PlansMedia Relations Strategy, Support & TrainingPress & News Release Writing, Distribution, Follow up and ReportCompetitive Analysis & ResearchInvestor Relations PresentationsCause MarketingSpecial EventsSponsorships

Public Relations Social Media Analysis, Strategy & SupportStrategic MessagingAuditsTrainingPolicy DevelopmentContent DevelopmentLanding Pages Blogger RelationsBloggingFacebookTwitterGoogle+LinkedInPinterestYouTube

Social Media

Media Planning & Buying

Free Media Analysis


Holland works with Greater Cincinnati’s family-owned businesses to achieve their sales goals by delivering fresh, impactful ideas that deliver a greater ROI on their marketing investment.

The following are a few businesses we have created success stories:

To learn more about how Holland createsclient success stories - typically without an increase in their

marketing budget - call Bryan Holland @ 513.744.3001 oremail him at [email protected].

Let Holland Create A Success Story For Your Business.

Retail/B2CHealthcare/Medical

B2B/ManufacturingBGR Packaging SolutionsMason CompanyEger ProductsMeister International, LLCFifth Third Bank

Pella Windows & DoorsThe Rug GalleryAquatic & Garden DécorTowne CondosGilkey Window CompanyWidmer’sJP FlooringEnquirer Media: CiN Weekly

Advance DentistryThe Place for Better HearingThe Dental Care Plus GroupMullaney’s Pharmacy & Medical SupplyThe Ohio Heart & Vascular CenterHill-Rom at HomeBelcan Engineering


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