Sponsorship Benefits Package

November, 2012 from New York

and House Parties across America

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EXECUTIVE SUMMARY • Home Aid is an online campaign to benefit America’s homeless, culminating

in a November, 2012 live performance, auction, and telethon in New York.

• Celebrities, musicians, comedians, and film and TV stars will create original

content viewable online and on TV/radio, mobile devices, at house parties,

and in theaters.

• Sponsors will receive massive media exposure throughout the campaign

through ads appearing online, on artist videos, during live performances,

and on merchandise via social media, contests, mobile platform, house

parties, tweetups, and meetups.

• Content will be fully integrated with web, social media, mobile platforms,

broadcast and satellite to share sponsor messages and generate donations.

• 100% of donations will go to charities that help displaced Americans:

HELP USA, Home Aid America, Homes for Our Troops, 100,000 Homes,

United States Veterans Initiative, Volunteers of America, and others.

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SPONSOR BENEFITS • Two-day event precedes biggest national shopping days:

– Thanksgiving’s Black Friday and Cyber Monday; Christmas.

– Thousands at event; millions of viewers via internet and mobile.

• Drive more customers into partner’s locations & stores:

– Partner can host Home Aid “House Parties” with local celebrities.

– Increases demand for your merchandise and message.

– Re-sell the Best of Home Aid 2012 CDs & DVDs.

• Drive more traffic/engagement to partner’s web site:

– Embed our event widget with audio/video, auction, donate, chat.

– Home Aid MP3’s & video available via digital download.

• Partner involvement and product placement at event:

– Include partner executives and product placement in Home Aid

event programming.

The Problem

An Important, timely issue: • 50,000 US youth experience long-term homeless

• 131,000 US veterans are homeless (20% of homeless)

• 670,000 Americans homelessness on any given night

• 2.5 million Americans homeless sometime in 2010

• 3.5m Americans in foreclosure over the last 2 years

• Thousands are homeless due to natural disasters:

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The first-ever US national strategic plan to:

1. end homelessness among veterans and

chronic homelessness in 5 years (2015)

2. end family, youth and child homelessness

in 10 years (by 2020)

Opening Doors: The Federal Strategic Plan to

Prevent and End Homelessness

The Solution YOU can help the White House end American homelessness by 2020:

Tornadoes: Joplin, MO (5/11) Wildfires: Midwest, West (7/11)

Floods: South, Central (5/11) Hurricanes: South, Central, NE

Structure of Home Aid

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Pre-Event Event (November 2012) Post-Event

• Sponsor logos on HomeAid.net.

• Dedicated sponsor pages.

• Dedicated sponsor press release.

• Celebrity video series and auctions.

• YouTube All-Star video series.

• Syndicated video + donate widget.

• Twitter/Facebook mentions.

• Custom celebrity tweets/mentions.

• Mailings to newsletter subscribers.

• Mobile platform : iPhone, Droid, RIM.

• Song and video contest: most views,

comments, ratings.

• Live event: 24-hour telethon, concert, and

auction hosted by celebrities, musicians,

radio/TV/film stars, athletes, and politicians.

• Host location in New York plus house parties

in stores, theaters, venues, and studios.

• House Parties, Meetups, and Tweetups

hosted by celebrities and the general public.

• We’ll stream popular house parties into the

live event, based on the number of attendees,

donations, celebrities.

• On-stage sponsor participation: Sponsors can

announce contest winners, present awards.

• Participants can watch/listen to event live via

TV, radio, YouTube, Ustream, Theaters.

• Sponsor logos appear on-stage, on screen

during breaks, and on HomeAid.net.

• Press and photo opportunities:

Sponsors will distribute donations to

recipient non-profits over the holidays.

• Merchandise: Sponsor logos appear on

merchandise (hats, tee-shirts, apparel,

linens, cups, posters, decals, etc).

• Ads remain on videos for life of video.

• Ads remain on audio for life of audio.

• Online iTunes downloads of songs.

• Best of Home Aid 2012 video/DVD.

• Best of Home Aid 2012 audio/CD.

• Mentions in weekly press releases.

• Mailings to newsletter subscribers.

Sponsors get massive exposure before, during, and after event:

We’re gathering videos & PSAs from A-list

artists, musicians, and filmmakers who need

new media to further their careers.

Stars who have already helped the homeless

include: Jewel, Jon Bon Jovi, Queen

Latifah, Lady Gaga, Mary J Blige, DMC,

Chuck D and Public Enemy

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Sarah McLachlan Top video = 9 million views

Jackson Browne Top video = 2 million views

Michelle Phan

300 million total views

Michael Buckley 250 million total views

Pre-Event: All-Star Video/Auction

We are also gathering videos and PSAs

from top-rated and viewed Internet and

YouTube All-Stars who have worked on

important causes, like Michelle Phan,

Michael Buckley, Phillip DeFranco,

iJustine, John and Hank Green,

and more

Align YOUR AD with artists who reach your audience – and get millions of views:

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Video streams INTO the event from

venues, theaters, house parties, stores,

places of worship, home studios,

and host location in New York

Live Event: Local Participation

Oakland, CA: Theater

New York: Host location

New Orleans, LA: Church

Boston, MA: Store Nashville, TN: Restaurant

Washington DC: House Party

Home Studio: Daryl Hall (Live from Daryl’s House)

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Audio/video streams OUT to Web Sites,

Mobile Devices, Computers, TV, Radio,

Theaters, Stores, and House Parties

= MORE visibility, donors, customers

Live Event: Global Distribution

Sponsor and Donor sites

TVs, phones, & mobile devices

Stores, venues, theaters

House Parties, Meetups and Tweetups

Computers and Tablets

Affiliate Web Sites & Blogs

Partner and Recipient sites

Social Media/Mobile Exposure

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Our integration with web, social media and mobile platforms allows people

to SHARE YOUR SPONSORSHIP MESSAGE with friends and colleagues:

Mobile Platform:

• Participants share event

and your message via

smart phones

• Watch videos, comment,

chat, donate, tweet, and

create or join a House Party

• Sponsors can build mobile

and email database via

event and application.

Reach Millions Who Give Millions

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May 2010: Flooding in Nashville caused

$2 billion in damages. Activists built a

fundraising widget that others could easily

embed on their sites.

It went viral, and they raised $1 million.

54% came from their own sites, while

46% came from 3rd party sites - blogs,

web sites, web news sites like CBS.com,

& NPO partner sites like Nashville Rising.

Feb 2010: Red Cross raised $32 million

in just one month after 3 million people

donated $10 by texting HAITI to 90999.

HomeAid’s NATIONAL campaign over

several months will leverage partners to

promote videos, the donate widget, 800

number, SMS text, URL, and YOUR AD,

giving us access to millions of donors.

YOUR BRAND reaches millions of viewers over an extended period,

delivering millions in donations to help displaced Americans

Donation Recipient List

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YOUR BRAND will be associated with a variety of well-respected

charitable organizations that help displaced Americans:

A news-worthy, human interest story:

Donations will be delivered over Thanksgiving, Christmas, New Years.

Sponsors cover costs, so 100% of donations goes to nonprofit organizations.

Help USA

Compare to Similar Events

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A multi-venue concert held to raise

funds for famine relief in Ethiopia

An annual benefit concert to raise

funds to help American farmers

An online campaign and event

to help America’s homeless

In 1985, this concert had 72,000

attendees at London’s Wembley

stadium, and 90,000 at JFK Stadium in

Philadelphia, PA.

1985: 80,000 attendees

2007: 26,000 attendees

2008: 20,000 attendees

2009: 20,000 attendees

Home Aid is not limited by venue size or

location, allowing for participation by an

unlimited number of global fans with an

internet or mobile connection

Massive costs for booking venues,

transport for equipment, performers, etc.

Costly pre-internet transmission

involved large-scale TV/satellite link-ups

Fundraising is limited by venue size and

the cost of holding a physical event. For

example, to reach 20,000 attendees in

2008, Farm Aid spent $1,400,000

Home Aid has lower production costs,

allowing many more performers to

participate and contribute content than

possible at physical events

Originally sought to raise £1 million in

donations, the concert ultimately raised

£150 million (approximately $250m)

Their 1985 concert raised $9 million.

Over 25 years, Farm Aid raised $36

million, for an average of $1.5m/year

Our celebrity videos, website, partners,

mobile apps, and social media will let us

reach more donors & raise more money

- - AT A FRACTION OF THE COST

YOUR ORGANIZATION will be associated with one of the

largest, GREENEST, virtual fundraising events in history:

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David Mathison Executive Producer, Home Aid

Ken Kragen President, Kragen & Company

Jim Desposito SVP & GM, HomeAid

David is Executive Producer of Home Aid,

and Managing Director of Digital Media for

Chadick Ellig, an elite executive search firm.

Kragen’s illustrious career far transcends

the music & entertainment industries where

he spent many incredibly successful years.

Jim Desposito is SVP & GM of Home Aid.

Jim comes to Home Aid after a long and

successful career in the computer industry.

His book, BE THE MEDIA, made the NY

Times after pre-selling 5,000 copies in 11

days via social media. He has keynoted

from Berlin to Cairo, from the United Nations

(3 times in 2010) to Columbia University,

Ken has managed some of the world's most

important entertainers: Kenny Rogers,

Lionel Richie, Trisha Yearwood, Olivia

Newton John, The BeeGees, Burt Reynolds,

The Smothers Brothers and many others.

Jim's professional accomplishments over

the last thirty years have spanned a wide

range of leadership roles across technical,

marketing, executive management, sales,

and operational functions.

1999-2001: As CEO of Kinecta Corporation,

he raised $30 million in less than 2 years.

Kinecta is now part of Oracle.

Over 95% of the acts Ken managed have

become stars. 90% of the projects he

spearheaded have achieved success.

While Jim has won numerous technical and

sales awards at major computer companies

ranging from Apple Computer to Microsoft to

Sun Microsystems, it is also his experience

building and leading teams at startup

companies such as Bergwall Educational

Software, TimesTen Performance Software

and Kinecta Corp. that are the most relevant

to his responsibilities at Home Aid.

1994-1999: As Vice President with Reuters,

the world’s largest news agency, Mathison

pioneered online content syndication,

enabling them to become the leading online

provider of free news and stock quotes.

Ken created /organized We Are the World,

Hands Across America, and Net Aid. He

is now producing Hands Across California,

a benefit event that will connect and support

California’s 212 community colleges.

David has a Master’s degree from Columbia

University’s School of International Affairs.

Kragen is a graduate of Harvard Business

School.

Jim received his Master's Degree from

Northeastern University.

Team: Why Home Aid Will Succeed BE A PART of our world-class team:

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Partners:

Why Home Aid Will Succeed

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Sponsorship Opportunities Features, Benefits, Availability and

Pricing

Title (1)

$500,000

Platinum (2)

$250,000

Gold (2)

$125,000

Silver (5)

$50,000

• Exclusive promotional use of HomeAid logo/name

• Co-branding on all letterhead/marketing materials

• Co-branding on all merchandise/memorabilia

• Prominent ad on HomeAid.Net web site

• Sponsor logo rotation (all pages via sidebar ad )

• Dedicated sponsor page

• Video Ads (for life of video)

• Custom Tweets and Facebook posts

Yes

Yes

Yes

Every page

Yes

Logo; 500 words

1m+ views

Twenty

No

No

No

Masthead 728x90

Yes

Logo; 100 words

500k + views

Ten

No

No

No

Rect: 300x250

Yes

Logo; 50 words

250k+ views

Five

No

No

No

Sky: 160x600

Yes

Logo; 25 words

100k +views

Three

Pre-Event:

• Prominent mention in TV, radio, online, print spots

• Press conference + logo banner

• Dedicated press releases/email updates

Yes

At all conferences

All releases/email

Yes

Two seats/confs

Two/All

Limited

One seat/conf

One/All

No

No

None/All

Live Event:

• Pervasive signage and stage banners

• All-Access event passes; VIP celeb meet & greets

• Activation/exhibit space in various locations

• Logos on employee, volunteer, usher uniforms

• Preferred VIP seating and parking

• Live keynote from Event (or via video/skype)

• Live program involvement: Introduce performers

• Thanks during telethon (for life of audio/video)

• Ads on Live Stream and broadcast TV/Radio

• On-screen Jumbotron logo rotation during breaks

• Logo on posters, apparel, signage, PSA’s

• Flyer/SWAG in event packs and gift bags

• Complimentary advertisement in Event Guide

All/Main stage

50 + VIP reception

Yes + entrances

Yes

Yes

One hour total

Yes: A-list acts

Yes: Hourly

Yes: Hourly

Yes

Yes + street teams

Yes + street teams

Cover/color

Main stage

25 + VIP access

Yes

No

Yes

Half hour total

Yes: B-list acts

Yes: Hourly

Yes: Hourly

Yes

Yes + street teams

Yes + street teams

Full page/color

Side banner

10

Limited

No

No

15 mins total

Limited

Yes: 4 hours

Yes: 4 hours

Yes

Yes

Yes

Half page; B/W

Floor banner

5

No

No

No

No

No

Yes: 8 hours

Yes: 8 hours

Yes

No

Yes

1/4 page; B/W

Post Event:

• Photo Opps: Present checks to nonprofits

• Inclusion on Best of Home Aid 2012 HD CD/DVD

• Post card mailers and e-mailers to participants

Yes: Preferred

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

Yes

More information/Contact

Other sponsorships include meals, breaks, cocktail reception, VIP area, red carpet, gift bags, airline, hotel,

auto, technology, media, and telecommunications.

Contact us for more information on a sponsor package that fits your needs.

David Mathison

David@HomeAid.net

Tel: 516 488-1143

Cel: 415 637-8365

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