HomeAway Confidential© 2012 HomeAway. All rights reserved.

HomeAway Summit 2012

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Show of Hands!

Who uses Facebook?

Who has a page for their vacation rental?

Who uses Facebook ads to promote your vacation rental?

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Topics

Timeline

Content

Setting up applications

Tools & Resources

Good versus Bad Timeline Examples

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Creating a Business Page

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Finding Your Page

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Timeline is HereLike old Facebook pages with new functionalityHomeAway Timeline

Cover Photos

Pinning & Highlighting

More prominence for “About”

Milestones

Messages

Apps

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Timeline – Cover Photos

Cover Photos cannot have– Calls to Action (ex. Like Us)– Price, purchase or discount

information (ex. 20% off a 2 night rental)

– Contact information including phone, email, website

Branding opportunity!

Dimensions– 851 pixels wide by 315

pixels tall

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Timeline - Pinning & Highlighting PostsNew opportunities to feature your

content!

Pinning• Keeps post on top right

corner of Timeline for 7 days• Must be manually pinned

each week

Highlighting• Stretches a post to

full page width giving more prominence

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Timeline – About Section

About section is more visible under the cover imageInclude your most important info here (website, what app to look at, etc)

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Timeline – Milestones

Highlight the major events and milestones for your vacation rental

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Timeline - Messages Allow people to send you private

messages through your

page

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Timeline – Adding Messages

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Timeline – Applications (Apps)Apps were previously “Tabs” on your Page

Why Add Applications?Allow users to further interact with your PageDisplay more infoEngaging

App Types• Calendar• Contact• Photos• Other Social Accounts

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Timeline - AppsGet Creative!App vendors offer free or inexpensive solutions to add value to your Timeline– ShortStack.com– Involver.com– Wildfireapp.com

Let’s Build an App

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Content

Text– Reviews– Discount Codes– Local Info– Cancelations– Last Minute

Openings– Engagement

Questions– Tips– FAQs

Photos– Home– Local Area– Events at Your

Rental– Photos of You &

Your Family– Photos of

Travelers

Calendar– Open Dates– Last Minute– Cancelation

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Content

Videos– Tour of Rental– Tour of Local Area– Amenities– Message from the

Owner– Traveler

Testimonial– Traveler Interview– Tips– FAQs

Links– Restaurants– Attractions– Chamber of

Commerce– Visitor Bureau– Discount/Coupons

for Local Area– Local Area

Calendar of Events

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Tools & Resources

Social Media Community Group: http://community.homeaway.com/groups/social-media

Facebook Resources:http://community.homeaway.com/groups/social-media?view=documents

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Example Timelines

Good Timeline Example

Bad Timeline Example