hookupfeed business introduction
DESCRIPTION
An introduction to the HookUpFeed service, offering text-based marketing solutions to companies across America.TRANSCRIPT
- 1.
2. Market Opportunity
- Growth of Social Media and mobile phone usage
- Outdated and expensive advertising mediums for local businesses
- SMS subscribers remain the most loyal customers
- Faster, Cheaper, and Customizable Data Transmission
- 250M mobile phones in use and growing, 3B worldwide
- 24% of mobile phone users have a data plan and use additional services
- Customers are now friends, followers and fans
- The Internet provides a portal for direct interaction between user and merchant
3. Contents
- What is the vision for HookUpFeed?
- How is HUF different?
- How do you fit into our model for success?
- How do our merchants benefit?
- How do our users benefit?
- How does HUF advertise our merchants with Social Media?
- How can you make a difference with HUF?
4.
- What is the value of being hooked up?
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- Creating a greater connection between customer and merchant
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- Suggests VIP and exclusive status for users and creates loyal customers
- What is HookUpFeed?
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- HookUpFeed is an integrated online and mobile destination that connects businesses and brands to existing customers, gains access to prospective customers, while creating a richer and more convenient experience for each customer
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- In simple English: We help businesses target their customers and equip them with modern tools to make new customers into loyal customers
- What is the primary benefit for members?
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- Users gain access to offers for all relevant local goods and services in one simple, integrated online and mobile destination
- What is the primary benefit for businesses and brands?
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- Businesses get a highly effective and cost efficient means to stay connected with existing customers and obtain new customers
What is HookUpFeed? 5. How Users Access HUF
- HUFs online interface provides a one-stop shop for deals, with easily modified searches based on location or category
- A dedicated Facebook Page provides users with a HUF community to share comments, questions, and news about the HUF service, while offering a direct connection to HUF deals on FB
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- Like our HUF Facebook page at www.facebook.com/hookupfeed
- An iPhone application, which offers mobile connectivity to search HUFs database of local offers (coming June), will make HUF more social for businesses and users
HookUPFeed 6. How is HUF different?
- Traditional advertising is considered by many as spam
- HUF creates a personal and social connection between businesses and users and makes it worthwhile to use the service on both ends
- HUFs leverage of social media and SMS texting capitalizes on the growth of the mobile market and social media
- HUF allows businesses to know who their best customers are and reward people for recurring business
- Most of all, HUF allows users to find the deals they are personally interested in, while leaving out the rest
7. How Do Merchants Benefit?
- All HUF merchants are listed on our online interface where users can find deals
- Merchants are given personalized setup kits for specific locations to advertise the new text-based marketing strategy
- Merchants benefit from the growing list of HUF clients that increase the visibility and userbase of the service
- Merchants benefit from HUFs ability to leverage users and users networks to attract new, lasting relationships with customers
- HUFs short-code and text blast technology make sure that all merchants and brands can reach out to their loyal followers whenever and wherever
- The HUF Merchant Loyalty Program allows merchants to receive credits for every new merchant that is referred and signed
- HUF Merchants have the security of an administrator and sales team to support their growth into social media and as a business
8. Some of Our Current Merchants
- Who to target that would benefit from HookUpFeed:
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- Restaurants -Hair Salons-Tanning Salons
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- Coffee Shops -Clubs -Real Estate Offices
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- Apartment Complexes-Retailers -Auto Services
9. HUF Restaurant Account:10 Month Period on 1 Year Contract 10. HUF Statistics
- 50,000+ Opt-In HookUpFeed Users
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- 65% Redemption Rate for Text-Based Offers
- 500+ Merchants
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- National corporations include American Airlines, Coffee Bean and Tea Leaf, Coldstone Creamery, Dominos Pizza, Buffalo Wild Wings, and Wet N Wild Waterparks
- 1,800+ Facebook Followers
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- Growing at 100+ a week
- 400+ Twitter Followers @HookUpFeed
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- 270+ Austin, TX Based Twitter Followers @HookUpAustin
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- 190+ Berkeley, CA Based Twitter Followers @HookUpBerkeley
11. Our Basic Plan for Merchants 12. Starters Kit For Merchant Location 13. Promoting Offers on HookUpFeed Fan Page 14. How Do Users Benefit?
- Customers and HUF Users choose what deal they want and when they want them
- Customers can search for deals based on category, location, expiration, and popularity, giving them the ultimate choice
- Users have the ability to connect to HUF through friends feeds
- Social Media networks allow users to instantly see HUF merchant deals, which can be instantly redeemed
- HUF too has a presence in Social Media:
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- http://www.facebook.com/Hookupfeed
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- http://twitter.com/hookupfeed
- HUF has communities on a local level
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- http://twitter.com/hookupberkeley
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- http://twitter.com/hookupaustin
15. Advertising Merchants with Social Media
- HookUpFeed leverages all major social networks and offers specialized marketing and advertising campaigns for each of our clients
- Social Media is important when leveraging influencers, whos networks are potentially the most important resource for local businesses
16. How does Rosas Caf use HookUpFeed
- Rosas Caf first promotes a personal keyword with HUF created merchant starters kit
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- Text RosasVIP to 65374
- Customers receive an opt-in text through HUFs shortcode system
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- Rosas VIP:Show txt 2 receive a FREE #17 Burrito with the purchase of a med or lg drink.
- Rosas Caf can send text blasts to attract customers for special occasions or slow days
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- Rosas VIP:Come in 2nite and receive $5 OFF ur dinner w/ purch of 2 entrees. exp. 2nite
17. How does Rosas Caf use HookUpFeed
- The HookUpFeed Team has done the following to promotion:
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- Starters Kit includes500 VIP cards with logoand5 In-store signs with logo
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- Online banner provides homepage promotion of Rosas Caf onwww.HookUpFeed.comwith direct connection to merchant Website
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- Promote Rosas Caf in the HUF Facebook community and on Twitter
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- Create a merchant specific Facebook Page atwww.facebook.com/rosascafe
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- Create and place small targeted social flyers onwww.facebook.com
- HookUpFeed can also support easy promotion of customer participation in HUF through social media accounts (Facebook and Twitter)
- Coming June 2010, HookUpFeed is launching an iPhone app for your customers
18. Facebook Social Ads Targeted HookUP 19. Promoting Merchant Specific Page on Facebook 20. Business Promotion ofHookUpFeed Program