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HORIZON SCANNINGThe Investment Litmus Test

Air FreightIndustries

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An orderly methodHere we use the SATERPLIDE acronym to prompt the scan for future events and

their consequences. The segments are:

• Social (See Maslows’s Hierarchy of Human Needs)• Approach (First response to an issue)• Technology (Applying our innovation to reliable approaches)• Economic (The benefits in productivity from technology)• Resources (Human and Natural, required and consumed)• Political (Ownership rights of tribes to resources)• Legal (Administration of political resolutions)• International (Resolution of international differences)• Demographic (Population shift to better circumstances)• Environment (Built by Humans and by Nature, our impact)

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An orderly method

• Note that there is a series of cause-and-effect relationships going around the circle.

• This discovery

technique ensures thorough scanning in our due diligence process.

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SOCIAL SegmentMaslow’s Hierarchy of Human Needs

Creativity

Respect

Acceptance

Comfort

Survival

If your life is at risk, you may compromise on the items above survival

A roof over your head

Observing local customs

What do you know?

Problem Solving

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Human Need: Ensuring air cargo is regulated for safety

Safety regulation is at many stages

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APPROACH Segment

What to do if your human needs are being frustrated?

NEED APPROACHSurvival Flee, Fight,

Comfort Build, Adapt

Acceptance Join, Communicate

Respect Learn, Teach

Creativity Design, Invent

Design regulations to ensure safety standards

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TECHNOLOGY Segment

How to make a successful approach re-useable & reliable?

Scientists in North Carolina are pursuing new cargo scanning technology capable of more accurately identifying nuclear- and radiological-weapon ingredients

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ECONOMIC SegmentHow does the technology improve the quality of life?Safe air freight gets components delivered faster

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RESOURCES SegmentWhat are the human and natural resources required to sustain the

economic activity?

The industry requires a large and skilled workforce, together with most minerals, many synthetic materials, many from hydrocarbons. Here we show the bauxite deposits in Weipa, North Australia, used

for aluminium manufacture.

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POLITICAL SegmentWho is responsible for preventing narcotics transport?The military and police play a major part.

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LEGAL SegmentHow are policies for narcotics smuggling administered?

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INTERNATIONAL SegmentHow are differences between international systems resolved?

Most air cargo is now international

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DEMOGRAPHIC Segment

What is the impact of economic success on population mix and location?

In the case of China, manufacturing activities of all kinds have resulted in migration towards the east coast. Air freight is becoming increasingly important.

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ENVIRONMENT Segment

What is the impact of economic success on the environment, both natural and the built infrastructure?

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Next steps: Identify the future event labelsHere are some examples:

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Next steps: Identify the future event labels