hort couture black book 2015

The finest cutting edge genetics are making their way to your door from HORT COUTURE through small progressive breeding companies from around the world. We have 15 stunning new varieties that are sure to differentiate the Independent Garden Retailer from the mass market chains. Why try to sell the same thing when you don’t have to? Being unique and innovative is the focus of our company and we want to share that with you and your customers. Together we can change the way new plants are introduced making a dynamic marketplace for the Independent that will express your individuality and horticultural expertise...two things that small businesses in our industry are great at! Our new GLITTERATI Geranium series is considered by many to be among the best new introductions for 2015 with fantastic sales potential! We could be no prouder of each of our new selections for the upcoming Spring season. We are equally proud of the independent spirit of HORT COUTURE and the fine retailers across North America who have embraced our company as much for our commitment to small business as for our high fashion plants. You get it! Thank You.We hope you will consider our well trialed, cutting edge, high fashion plants for your 2015 season!

• INDEPENDENT•

CALL US

517.542.4598

LIVING CAMOUFLAGE

• JUNGLE CLOAK•

ACALYPHA

Acalypha Jungle Cloak is one of the most talked about new thrillers for pots and landscape applications to come to the market in years. The

foliage is like living camouflage with lime, pink, orange, red,

chocolate and gold all appearing on the same leaves.

Growing to three feet, this plant loves the heat whether in sun or

light shade. Easy and cloaked in a rainbow of colors, you will want

to have this in your garden center next Spring!

www.hortcoutureplants.com

‘ JUNGLE CLOAK’

• PINSTRIPE

™ •AN

GELONIA

‘ ZEBRA ’

‘V INTAGE P INK ’

BICOLOR BEAUTIESThe NEW Pinstripe Collection features two very distinctive cultivars that are both superb for hot areas in the landscape or container gardens.

‘Vintage Pink’ is a selection that has unique chocolate stems, amazing bi-colored flowers and a semi-trailing habit that make it an anomaly in the genus.

‘Zebra’ is upright, vigorous and has a flower that is unforgettable.


2015Runway DEBUT

2015 Collection

2015 Collection

‘ BLUE ’

‘WHITE ’‘P INK ’

GIANT THRILLERS

• STATUESQUE ™•

ANGELONIA

Statuesque are polyploid forms that are big in every way. Large

flowers on a strong growing plant that is well branched, long flowering and weather resistant. A superb thriller for pots for sure

but one of the finest landscape annuals ever bred. The effect in

the landscape is like a heat loving Delphinium that blooms nonstop until frost. This is a special plant

that deserves a place in every IGC.


• BOUTIQUE™

•BAC

OPA

‘ P INK MASCARA’

‘T I E DYE WHITE ’‘BLUE ’

AMAZING EYE ZONESThe first series of Bacopa with distinctive eye zones. A fresh take on an old favorite!

Over the last three years we have discovered that the Boutique genetics are very heat tolerant and well suited for Texas and Southeast markets. These varieties are tough, very large flowered and have a look that is so different than the norm!

A wonderful innovation that was introduced to the world of floriculture by HORT COUTURE.


BEST BOLIVIENSIS

• WATERFALL ®•

BEGONIA

This Begonia boliviensis is different than others in so many ways.

Waterfall has large flowers of brilliant orange that pop in combos

and baskets. It has a wider form but strong stems that make it less

susceptible to breakage during shipping. It also presents far less root diseases than other clones. Growing the best is what we all

want to do and this variety will not disappoint.


‘WATERFALL ’

• CATWALK

™ •CAL

IBRACHOA

‘ BALLET SL IPPERS ’

‘MANDAR IN GLOW’

‘PERFECT YELLOW’

‘BLUE JEANS ’

‘STAR P INK ’

‘RED ROUGE ’

‘L IPST ICK P INK ’

‘PERFECT PURPLE ’

‘PURE COTTON’

PERFECT VIGOROur Catwalk Collection represents a decade of breeding work to develop large flowered varieties that have a semi upright, compact habit. The selections have the right vigor for baskets but also perform well in a quart sized container.


CALL US

517.542.4598

‘ K IM CH I ’

‘OB I LAVENDER ’

‘BLACK DRAGON’

‘BLUE DRAGON’

‘KO I ’

‘ TOKYO SUNSET ’

PRETTY EYES

• KIMONO ™•

CALIBRACHOA

The rich eye zone colors of the Kimono

series make them so gorgeous. The

large flowers show up so much

better in combos and also in the

retail. We see consumers go right

to these compared to more common

Calibrachoa baskets.

‘Black Dragon’ is new for 2015

and is a spectacular performer

in our trials.


CALL US

517.542.4598 2015 Collection

• UNDER THE SEA

® •

COLEUS

‘ BONE F ISH ’

‘YELLOW F IN TUNA’

‘ ELECTR IC CORAL ’

‘K ING CRAB ’ ‘L IME SHR IMP ’

‘SUN F ISH ’

‘GOLD ANEMONE ’

‘L ION F ISH ’

‘RED CORAL ’ ‘SEA WEED ’

Our exceptional Coleus were bred by

students at a Canadian university. Royalties

from these plants go towards horticulture

scholarships. In a world of high-tech

breeding, this anomaly occurred from the

purest, unmanipulated breeding practices.

A unique story is paired with a unique look

and a unique brand! Sun Fish and Sea Weed

are NEW for 2015.


CUTE CRUSTACEANS

2015 Collection 2015 Collection

•CULINARY COUTURE•


BAS IL PESTO™ ‘Chocolate swirl ’

EGGPLANT PAT IO BABY LETTUCE SALANOVABAS IL PESTO™ G IANT PURPLE

PEPPER CUTE STUFF GOLD

TOMATO ANANAS NOIRE

PEPPER BHUT JOLOK IA GHOST

TOMATO IND IGO™ BLUEBERR IES

OREGANO PERPETUAL ZEST

RUMEX RASPBERRY DRESS ING

The 2015 Culinary Couture collection is totally reworked with many exciting new introductions coming over the next two years.

This is truly “branding made simple” with very fast turns, high profit varieties and all the pots, tags, and plants shipped together.

Our new vegetative Basil Pesto™ are exciting new genetics that your customers will love, especially in mixed containers.

Be sure to contact us or your favoritebroker for the entire list of varieties for Spring 2015!

• SIGNATURE

™ •COLE

US

FUNKY DUCKSFEETThese two wonderful Coleus are from Chris Baker in Ohio. Both are duckfoot types that are excellent in combos or landscape beds. Our ‘Midnight Rambler’ is a rich deep black that mixes well in combos with its dwarf habit. You will love using it with so many flowering plants. This is a great example of what Hort Couture means to small businesses in our industry. Here are plants where royalties are being paid to a small retailer/plant breeder. We are proud of these types of relationships!


‘M IDN IGHT RAMBLER ’

‘GNASH RAMBLER ’

‘WHITE PR INCESS ’

‘P INK PR INCESS ’

SWEET AND PETITE

• BLING ™•

EUPHORBIA

Developed specifically for mixed combinations, Bling offers perhaps

the most compact Euphorbia on the market. Bling varieties will

not overpower planters or hanging baskets in late spring and summer

like other varieties.

The Bling series is amazingly versatile. These varieties are long blooming in sun or partial shade.

Their fine foliage and flowers add lightness and texture to hanging

baskets and mixed combinations.


• GLITTERATI

™ •GERAN

IIUM

‘ I CE QUEEN ’

‘GOLD D IGGER ’

NEW AND FABULOUSThe most exciting interspecific Geraniums to hit the market in recent years. The flower power and summer performance of an Ivy Geranium combined with the irresistible foliage of a fancy leaved, heirloom type. There are two clones for this year. Both are exceptional and will bring new life to your combo creations.

‘Ice Queen’is one of the finest new annuals that we know you will fall in love with. This plant will be popular for many years to come. It is perhaps the most special plant ever introduced by Hort Couture! ‘Gold Digger’ brings the same amazing attributes to the market but also has leaves that are like a kaleidoscope of colors as the season progresses.

We hope you will make these part of your 2015 production plans. They were bred in the USA by a small business.


2015Runway DEBUT

2015 Collection

2015 Collection

‘M IX ’

LANDSCAPE BEAUTIES

• GLAMOROUS ™•

GERBERA

Glamorous are truly a genetic breakthrough in Gerbera. Thick,

heavily corrugated leaves provide heat, disease, and insect resistance, giving these Gerbera

true patio and landscape performance!

As polished as a fresh manicure, Glamorous is sure to brighten up

your retail displays, increase sales and thrill your customers. Bring

Gerbera outdoors with Glamorous.


• SOUTH OF T

HE BORDER

™ •

IPOMOEA

‘CH IPOTLE ’

‘REFR IED BEANS ’

‘CH IHUAHUA’

‘GUACAMOLE ’

HOT AND SPICYThe South of the Border varieties are compact growing spillers that provide great color and texture to a wide range of combinations. They are also wonderful landscape plants that are durable, not too vigorous and easy to grow. ‘Chipotle’ is the first variegated variety to ever hit the market. It was bred by a small IGC owner and we are proud to bring this special plant to you. ‘Chihuahua’ is the plant that started Hort Couture when it was discovered 7 years ago. It is the finest yellow sweet potato in the market without question.


‘COCONUT ’

‘HOT P INK ’

‘BULL ION ’

‘HEAT ’

‘CORAL ’

‘PURPLE SKY ’

PERFECT MOUNDS

• SOUTH BEACH ™•

LANTANA

The South Beach series are smaller growers with lots of big flowers. Just the right amount of vigor to

excel in small pots on the benches but not get lost in containers.

Heat loving by nature, the entire series has very low seed set, clean foliage and strong root

systems as young liners.


2015 Collection

• NAUTICA™ •

LOBELIA

HEAT LOVERSWe have trialed hundreds of clones in midwest heat and east coast humidity to offer varieties that will truly hold up to the heat. The common trait of all Nautica varieties is the pubescent foliage that refracts heat off the plant. This internal cooling mechanism is unique and gives our varieties the ability to keep on flowering when others wither away.

The colors are also amazingly unique and the plant form of each is very tidy.

You will fall in love with Lobelia all over again with our improved varieties!


‘BLUE SK IES ’

‘ FLOW BLUE ’‘DEEP NAVY ’

‘WHITE ’

CLEANER AND LEANER

• SNOW GLOBE ™•

LOBULARIA

Snow Globe is a vegetative Lobularia that will not overpower

combinations. You cannot go wrong with intense fragrance

in a compact package. A great exclusive plant for the IGC.

Adaptable and easy to grow. Excellent for planters and baskets and makes a superior 4.5” and 6”

production item.

Pretty with our Panache Petunias in baskets and planters. A

great neutral with most colors. Never stops blooming and has

a great spring vigor making full combinations quickly.


• PARFUM

™ •NEMESIA

‘ P INK D IAMONDS ’

‘LAP IS BLUE ’‘CHERR IES A LA MODE ’

EARLY BLOOMSNemesia is so wonderful in the early Spring. These are adaptable varieties that are easy to grow in baskets, planters or individual pots.

‘Cherries a la Mode’ is a favorite. It is a color combination never seen before and is a wonderful performer that holds up well as temperatures and day length increase.

Be sure to check out our entire SPRING BLING Collection to jump start your sales. Novelties such as this Nemesia, our lovely Primula varieties and Viola Hip Hop are all wonderful plants that will not be at the big box!


FUNKY FOLIAGE

• GLAMOUFLAGE ™•

PETUNIA

Glamouflage ‘Grape’ rocked the IGC world in its introductory year!

This exclusive variety is very stable, brightly colored, and has

grape-purple flowers that scream against the foliage. Glamouflage

have a great form for both container gardens and baskets.

The possibilities are endless for this gorgeous Hort Couture plant.

Glamouflage can be a phenomenal stand-alone item or mixed

with others in combinations. Its controlled growth won’t take over

mixed planters.

New for 2015 is ‘Blueberry’. Equally impressive and so easy to

use in combos!www.hortcoutureplants.com

‘BLUEBERRY ’

‘GRAPE ’

2015 Collection

• PANACHE™ •

PETUNIA

GRANDIFLORA GOODNESSPanache give the graceful look and old-fashioned fragrance of Petunia grandiflora in a wide array of colors. Weather tolerant flowers and a full habit were important attributes during the breeding process. The Panache series is from Kerley in England.

The perfect petunia for European-style baskets, fabulous landscape beds, and the coolest combination planters imaginable! Versatile!

There is a color in this series to make any combination shine. The backbone of the mixed basket that will not disappoint the grower, retailer, or consumer.


• PANACHE ™•

PETUNIA


‘BERRYL IC IOUS ’

‘HELL ’S BELLS ’

‘AUBERG INE HALO’

‘DOUBLE TROUBLE ’

‘MOLTEN MAGENTA ’

‘BLUE DEN IM ’

‘LEMONADE STAND’

‘PURPLE PANDA’‘VENET IAN RED ’

‘CORAL REEF ’

‘MARSHMALLOW’‘T ICKLED P INK ’

• PERFECTUNIA

™ •PE

TUNIA

PERFECT POTSThe Perfectunia is a smaller growing plant that we would consider more of a “filler” than a “spiller” for containers. It is more rounded with larger, more ruffled flowers than other similar Petunia genetics. Perfect for pots in the retail!

New for 2015 is ‘The LIttle Black Dress’. This is the perfect use of a black flower as a background color and not trailing to the forefront of the combination. It is also very weather proof compared to other black petunia varieties. We promise you will love it. And yes, it does go with everything!


‘HOT TAMALE ’

‘RED ’

‘L ITTLE BLACK DRESS ’

‘NEON P INK ’

‘WHITE ’

‘BLUE ’

‘PEACHY KEEN ’

2015 Collection

‘ PLUM CRAZY ’

SASSY ACCENT

• PLUM CRAZY ™•

OXALIS

Oxalis Plum Crazy is another great accent plant for your containers. The foliage is vibrant and shines in nearly all exposures. The uses

for this plant are endless in combination with other flowers!When you purchase Plum Crazy,

royalties go back to the breeder, a small grower right here in the USA! The royalties are used to help care

for a special needs child.


• BLUE ZEBRA

™ •PR

IMULA

‘ BLUE ’

EARLY WOWBlue Zebra is an F1 Primula acaulis. Its blue and white zebra striped blooms are so defined, you would think they were hand painted.

This is the perfect base to jump start an early spring program. Best in cool temperatures and requires shade in the summer months.

Sweet as a table centerpiece, this Primula loves the spotlight.


SPRING BLING

• PARTY GIRL ™•

PRIMULA

The first double, frilled, multicolored Primrose ever and even better they are from seed. The early spring IGC shopper will have to take one home in every color.

They love it cool so get them in your early spring containers to liven up your days.

Perfect in the cool season containers with our HIp Hop Violas, Dusty Miller, Creeping Jenny, and other cool weather lovers.

Mixed trays available.


2015Runway

DEBUT

‘ RAVE ORANGE ’

‘VALENT INE ’S DAY ’

‘COCKTA IL SWIRL ’

‘SURPR ISE RA INBOW’

2015 Collection 2015 Collection

2015 Collection

2015 Collection

• STAINLESS STEEL™ •

PSEUDERAN

THEMUM

‘ STA INLESS STEEL ’

SOPHISTICATED STYLEA very sophisticated thriller for containers, the color is cooling and so easy to use in nearly any color combination.

Stainless Steel loves it hot! It is a great attention grabber in sun or shade once the temperatures warm up.

We love it with our new Angelonia Pinstripe ‘Vintage Pink’ and Calocephalus ‘Silver Tumbleweed’.


2015Runway DEBUT

2015 Collection

‘DELFT BLUE ’

‘BR IGHT BLUE ’‘BLUE MOUNTA IN ’

SUPER CHARGED

• MANNEQUIN ™•

SALVIA

A vegetative form of Salvia farinacea that has large

flowers, much earlier blooms, and is extremely vigorous. ‘Blue

Moutain’ is a super vertical accent flower and is the first

tetraploid form of the species ever introduced.

One of the few blooming thrillers, be sure to make this a

centerpiece for your containers. As a landscape plant, it is hard to beat

with its top performance and the color impact all summer.

We love to mix the three colors in landscape plantings for a pleasing

“meadow effect.” www.hortcoutureplants.com

2015 Collection

• PAPER DOLL™ •

SCAE

VOLA

‘ TOP MODEL ’

SIMPLY THE BESTOur exclusive Paper Doll is considered the pinnacle of Scaevola breeding by Westhoff. Compact and very floriferous with the brightest, biggest flowers imaginable.

Paper Doll has not only performed well in baskets and planters but is an excellent landscape annual for beds and borders with its superiorheat tolerance.

Try Paper Doll with Petunia Panache ‘Lemonade Stand’ in baskets.


WELL BEHAVED

• ESPADRILLE ™•

VERBENA

Our Verbena Espadrille have received favorable comments from growers across the country. Large,

upright flowers are held above the clear, dark foliage. Mildew

tolerance compares favorably to other leading series.

Espadrille are tiny growers that lend themselves well to culture in

baskets and on benches as well.

These great designer colors blend nicely with Petunias and other

basket selections. This is an excellent series.


‘MERLOT ’

‘PURPLE HAZE ’

‘CRANBERRYT IN I ’ ‘PEACH SCHNAPPS ’

‘WHITE RUSS IAN ’

• HIP HOP™ •

VIOLA

‘HONEYBUNNY ’

‘CRANBUNNY ’‘BLUEBUNNY ’

EASTER BUNNIESHip Hop is the coolest plant currently in floriculture. It is great performer and is the ultimate Easter plant for the IGC.

Offer it as a premium quartitem or as a cute handled six pack of 9 centimeter pots as a great sales promotion.

A wonderful member of our Spring Bling Collection along with Primula Blue Zebra and Nemesia ‘Cherries a la Mode’.


• CITIES OF FASHION™•The Cities of Fashion collection are multi-genera combinations grown in three distinctive, small ELLE pots that are

fused together to create amazing, easy combinations. You’ll never find these beautiful baskets in the big box retailer.


‘SEATTLE ’

‘BARCELONA’

‘M IAMI ’

‘VEN ICE ’

‘ LONDON’

‘WASH INGTON’

‘BANGKOK’‘CH ICAGO’

‘MOSCOW’

‘FLORENCE ’

• READY TO WEAR•Our “Ready To Wear” combinations were designed for the Independent Garden Center. These seven combinations were developed to give retailers more ideas of how to create “Ready to Wear” fashion. Each “triple stuck” liner gives the grower an easy solution to creating sophisticated combinations planters and baskets.


‘NEW YORK ’‘PAR IS ’

‘M ILAN ’ ‘SAPPORO’

‘TOKYO’

‘KYOTO’

‘OSAKA’

CALIBRACHOA

• PROGRAMS•

‘ SAPPORO’

•FASHIONSCAPE• •SPRING BLING••SUNNY SUCCULENTS•

Fashionscape™ is new for 2015. We have made it easy for you to use many of our outstanding varieties in landscape applications without requiring pots for production. This allows wonderful plants such as Salvia Mannequin™ ‘Blue Mountain’, Ipomoea ‘Chihuahua’ and Lantana South Beach™ to brighten your properties.

Sunny Succulents™ offers the best varieties for expressing your creativity. We offer large liner sizes that make for fast pots or instant, gorgeous mixed container gardens.

There is no better way to get a jump on the big box competitors than with Spring Bling™. Fun varieties such as Primula Blue Zebra and Party Girls, Hip Hop Violas & Nemesia Cherries a la Mode make this an exciting program for creating great early spring displays. Post these beauties on your social media sites and get those sales hopping. Smaller pot sizes are used for faster turns with less heat.

www.

FACEBOOKSearch: www.hortcoutureplants.com

Like us to get all the updates you’ll need!

PINTERESTSearch: HortCouture

For wonderful DIY ideas using your favorite products!

BLOGSPOT

Search: Flora Fashionista & Hort CoutureTo get tips and other ideas!

www.hortcoutureplants.comVisit our website for everything you need!

• COUTURE CONNECT •HORT COUTURE REALIZES THE IMPORTANCE OF OUR CURRENT CONSUMERS AND IS VERY BUSY LOOKING AHEAD TO OUR FUTURE GEN Y CUSTOMERS. NO ONE IN THE INDUSTRY DOES THIS BETTER THAN HORT COUTURE! WE PROVIDE FRESH UPDATES TO OUR FACEBOOK, TWITTER, PINTEREST AND BLOGS REGULARLY!

Visit our website for everything you need!

• SA

LES

& P

ARTN

ERS

•

• IGC TALK •

PARTNERSHort Couture believes in the power of friendships and

the strength of relationships. Working as an alliance capitalizes on the strength of each

individual componenent of the group - maximizing the potential impact of the ideas and

abilities of all involved.

Our high quality liners are available from the following partners:

C.Raker & Sons Greenhouse, LItchfield, MIPeace Tree Farms, Kinternsville, PA

SALESHort Couture Plantswww.hortcoutureplants.com

517-542-4598

Allied BrokersHort Couture has allied itself exclusively with a select

group of brokers who are committed to the mutual development of our products and programs. The

combined sales force of this alliance represents Hort Couture throughout the United States and Canada.

United States:Ball Seed Company: 800-879-BALL

Eason Horticulture Resources: 800-214-2221Fred Gloeckner: 800-345-3787McHutchinson: 800-943-2230

Canada:JVK Distributors: 800-498-7403

YOUTUBE

Search: HortCouture Plants ChannelStay up to date with videos on how to

plant and combine your favorites!

TWITTER

@HortCoutureFollow us on Twitter to get new

information as quickly as possible!

Created by Jim Monroe Finally a Closed Group on Facebook to help the IGC! Let’s take back our industry. We can strengthen our voice with a provocative conversation! Interact with industry gurus and other independent garden centers to share information and ideas. With over 600 participating IGCs from around the world, the ability to learn and network is endless.

Join the conversation!

• ACCESSORIES •

ACCENTUATEMerchandising the Hort Couture brand is a vital component of selling Hort Couture products. From eye catching Lady Couture silhouettes to designer shopping bags, you will not find a more comprehensive set of marketing tools to promote your sales.

From an IGC for an IGC. Hort Couture brings innovative ideas and bold graphics separating

the brand from the fashion

“wanna-bes.” We challenge

you to get creative and make your retail space sophisticated and fun. Express your enthusiasm for

our unique plants. Your customers will respond!

L ITTLE BLACK RACK

V IGNETTE

S IGNAGE

APRONS

BASKET COLLAR

POTS

TAGS


NEW

SALVIA • MAN

NEQU

IN™• ‘BLU

E MOU

NTAIN

’

hort couture black book 2015

Documents

new thrillers

way new plants

new selections

stunning new varieties

best new introductions

new glitterati geranium

landscape applications

high fashion plants