horticulture megatrends...crop innovation & business amsterdam, april 16, 2019 horticulture...
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CROP Innovation & Business
Amsterdam, April 16, 2019
Horticulture Megatrends: Challenges and Opportunities
for Vegetable Growers
Dr. John Purcell
SVP, Head of Vegetable Seeds
R&D, Bayer Crop Science
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©2019 Bayer Group - Public
/// CROP Innovation & Business, Amsterdam /// April 20192 ©2019 Bayer Group - Public
Vegetable Seeds: Our Purpose
/// CROP Innovation & Business, Amsterdam /// April 20193
integrated, innovative and
tailored solutions to sustainably
supply the world with nutritious
and delicious fruits and vegetables.
2,600+ Employees
Worldwide
46 Research
facilities
2,000+ Varieties
22-crop portfolio
of more than
We will provide
©2019 Bayer Group - Public
Vegetable Seeds: Our Brands
/// CROP Innovation & Business, Amsterdam /// April 20194
Protected culture
products grown in
glass houses and
other structures
Open-field Products
grown outdoors
©2019 Bayer Group - Public
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ConsumersCompetitive RetailersGrower
EconomicsTechnology
Major ag
investments
Partnerships
across sectors
Non-traditional
competition
Consolidation
High labor costs
& low availability
Tight margins
= looking for
operational
efficiency
Rising input costs
Advances in
biology = faster
genetic gains
Confluence
of biology,
robotics & IT
Venture capital
Want “natural,”
organic, local
Transparency
High-quality
sensory
experience,
year-round
Looking for
opportunities
to differentiate
produce
segment
/// CROP Innovation & Business, Amsterdam /// April 2019
Trends Influencing the Food Value Chain
©2019 Bayer Group - Public
Population Changes Challenge Current Food Chain System
and Create Polarization
/// CROP Innovation & Business, Amsterdam /// April 20196
Urbanization Convenience Transparency Advanced
Horticulture
Digital
Tools
Data
Analytics
Changes Solutions
©2019 Bayer Group - Public
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Genetics is a Key Enabler for Innovation
Processing Tomato High-Tech Glasshouse On-Farm Efficiencies
HISTORICAL CURRENT TRENDING
7 /// CROP Innovation & Business, Amsterdam /// April 2019 ©2019 Bayer Group - Public
R&D Pipeline: Developing Vegetable Seeds for Marketable Yield
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Pfeiffer Pepper Torelino Tomato Whitex Cauliflower
• Excellent taste
• High-yield potential
• Unique disease resistance1 package
(Powdery mildew & leaf mold)
• Sun-scald protection for fruit
• High-yield potential
• Unique disease resistance1 package
(Tomato spotted wilt, powdery
mildew, and Phytophthora blight)
• Bright white curd, supporting
marketability
• Uniform curds/ easier harvest
• Excellent shelf life
/// CROP Innovation & Business, Amsterdam /// April 2019
Market standard Whitex cauliflowerPfeiffer – Powdery
mildew-resistant variety Powdery mildew-
susceptible competitor
1International Seed Foundation disease resistance definitions can be found on the ISF website: https://www.worldseed.org/wp-content/uploads/2017/05/Definition_on_reaction_plants_to_pests_2017_final.pdf
New Collaborations Needed to Meet Changing Production Needs
Traits + Technology = Solution
Strategic Collaboration
9 /// CROP Innovation & Business, Amsterdam /// April 2019
“High Rise™ broccoli series:
Hancock Broccoli
Clean stems for processing
High level of uniformity
Can potentially help growers achieve
a more efficient harvest through fewer
harvest passes and lower labor costs.
©2019 Bayer Group - Public
Traits of Interest for Vertical Farming Production
Rapid Biomass &
Multi-Harvest Capable
Early & Uniform
Fruiting
Dwarf Plants &
Yield Efficiency
Photo-Induced
Quality Traits
Auto-Harvest
Architecture
/// CROP Innovation & Business, Amsterdam /// April 201910 ©2019 Bayer Group - Public
Horticulture Digital Modernization
/// CROP Innovation & Business, Amsterdam /// April 201911
Commercialization
E-Commerce Capabilities
Predictive Analytics
Production
Vertical Horticulture, LED Lighting, Smart Glasshouses
AI & Digital Crop Optimization
Plant Factory Automation & Mechanization
Blockchain Traceability
R&D
Advanced Breeding
Digital Phenotyping
Clean Seed
©2019 Bayer Group - Public
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Bayer Life Hubs: Connecting to the Innovation Ecosystem
Science & Technologies
Co-creating with the local tech ecosystem
Positioning Bayer as the partner of choice in AgTech
Societal Acceptance & Data Science
Engage with society to listen, learn and share
knowledge on the future of Ag
Incubating startups to accelerate our research with
new data science solutions
Biologics & Vegetable Seeds
Gaining insights from local ag ecosystem
Hosting startups in CoLaborator spaces
to bring them close to our R&D & serve as
a business development engine
/// CROP Innovation & Business, Amsterdam /// April 2019 ©2019 Bayer Group - Public
/// CROP Innovation & Business, Amsterdam /// April 201914
We Must Find Better Ways to Connect with Consumers
Bitmoji John!
©2019 Bayer Group - Public
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Thank you!
@jppbayveggies
Bayer, Bayer Cross Design, De Ruiter®, High Rise™ and Seminis® are trademarks of Bayer Group.
All other trademarks are the property of their respective owners. ©2019 Bayer Group. All rights reserved.