hottest holiday toys - deborah weinswig · 12/9/2016  · retailers’ lists, we offer our picks...

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1 DECEMBER 9, 2016 DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2016 The Fung Group. All rights reserved. DEEP DIVE: Hottest Holiday Toys 2016 DEBORAH WEINSWIG Managing Director, Fung Global Retail & Technology [email protected] US: 646.839.7017 HK: 852.6119.1779 CN: 86.186.1420.3016 1) The toys and traditional games market is showing strong growth. Between January and September 2016, this market grew by 6% in the US, according to NPD, and it forecasts 6.5% growth for 2016—which suggests year-over-year growth should accelerate in the final quarter. In the UK, the market grew by 5% in the same period. 2) In 2015, US consumers spent about $25 billion on toys and traditional games, up 6.7% year over year. This compares to British shoppers who spent about £3.2 billion ($4.9 billion), up 5.9% year over year. 3) Sales of connected toys in the US saw 96% growth in the 12 months ended September 30, 2016. 4) Among toys based on licensed property, entertainment and characters comprised the largest category, accounting for 74% of total sales in 2014.

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Page 1: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

1

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DEEP DIVE: Hottest

Holiday Toys 2016

D E B O R A H W E I N S W I G M a n a g i n g D i r e c t o r ,

F u n g G l o b a l R e t a i l & T e c h n o l o g y d e b o r a h w e i n s w i g @ f u n g 1 9 3 7 . c o m

U S : 6 4 6 . 8 3 9 . 7 0 1 7 H K : 8 5 2 . 6 1 1 9 . 1 7 7 9

C N : 8 6 . 1 8 6 . 1 4 2 0 . 3 0 1 6

1) The toys and traditional games market is showing stronggrowth.BetweenJanuaryandSeptember2016,thismarketgrew by 6% in the US, according to NPD, and it forecasts6.5% growth for 2016—which suggests year-over-yeargrowthshouldaccelerateinthefinalquarter.IntheUK,themarketgrewby5%inthesameperiod.

2) In2015,USconsumersspentabout$25billionontoysandtraditionalgames,up6.7%yearoveryear.ThiscomparestoBritishshopperswhospentabout£3.2billion($4.9billion),up5.9%yearoveryear.

3) SalesofconnectedtoysintheUSsaw96%growthinthe12monthsendedSeptember30,2016.

4) Amongtoysbasedonlicensedproperty,entertainmentandcharacters comprised the largest category, accounting for74%oftotalsalesin2014.

Page 2: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

2

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

TABLEOFCONTENTS

EXECUTIVESUMMARY..................................................................................................................................3

INTRODUCTION............................................................................................................................................4

THETOYSTORY.......................................................................................................................................4

THEMESTHATWILLINFLUENCETOYGIFTING...............................................................................................5

1.SMARTANDCONNECTEDPLAY............................................................................................................62.FILMFRANCHISESCONTINUETORULE.................................................................................................73.ACTIVELIVINGANDFITNESSTRENDTOINFLUENCECHOICEOFTOYPURCHASES...................................94.MINITOYCOLLECTIBLES.......................................................................................................................95.FURRYPETTOYS..................................................................................................................................9

WHATWEHAVESEENFROMRETAILERSTHISYEAR.....................................................................................10

OURTOPTOYPICKS.....................................................................................................................................11

APPENDIX....................................................................................................................................................12

Page 3: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

3

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

EXECUTIVESUMMARYInthisreport,wefocusonthetoyindustryintheUSandtheUK,andlookatsomeofthelatesttrendsthatweexpecttoinfluenceholidaytoy-gifting.

Thetoysandtraditionalgamesmarketisshowingstronggrowth.Inthefirstnine months of 2016, this market grew by 6% in the US, according tomarket-researchfirmTheNPDGroup,anditforecaststotalgrowthof6.5%for 2016—which suggests year-over-year growth should accelerate in thefinalquarter.TheUKsawthemarketgrowby5%yearoveryearinthesameperiod.

In 2015, US consumers spent about $25 billion on toys and traditionalgames,up6.7%yearoveryear,accordingtoNPD.ThiscomparestoBritishshopperswhospentabout£3.2billion($4.9billion),up5.9%yearoveryear.

According to NPD, sales of connected toys—those that can connect toanotherdeviceandlearnachild’spreferences—saw96%growthintheUSinthe12monthsendedSeptember30,2016.Amongtoysbasedonlicensedproperty, entertainment and characters comprised the largest category,accounting for 74% of total sales in 2014, according to the InternationalLicensingIndustryMerchandisers’Association(LIMA).

Webelievethefollowingfivethemeswillreflectholidaytoypurchasesthisseason:

1) Smartandconnectedplay

2) Filmfranchisescontinuetorule

3) Activelivingandfitnesstrendtoinfluencechoiceoftoypurchases4) Minitoycollectibles

5) FurrypettoysBased on our research and the frequency of appearances in variousretailers’lists,weofferourpicksfortoyswethinkwillbethemostpopularduringthe2016holidayperiod:

Individualtoys:

1) Hatchimals

2) PieFace

3) Fisher-PriceCode-A-Pillar

4) TrollsHugTimePoppyDoll

Franchise/playsets/toyrange:

1) StarWarsproducts

2) Legosets

3) Disneytoys

4) Shopkinscollectibles

5) TheNerfrangeSource:Target

Source:Amazon

Page 4: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

4

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

INTRODUCTION“Apairofhop-alongbootsandapistolthatshootsisthewishofBarneyandBen,

DollsthatwilltalkandwillgoforawalkisthehopeofJaniceandJen,”

– MeredithWilsonIt’sBeginningtoLookaLotLikeChristmas,1951

Little did Wilson know that simple toys would get a high-tech makeoveroverthenexthalfacenturyorso.Andthat“MomandDad(maynot)hardlywait for school to start again”, as these high-tech toys can even imparteducationandteachskillstochildrenwhiletheyplay.

Toys and games are a major element of holiday-season gifting. In thisreport, we focus on the US and the UK, looking at the scale of the toyindustry,considersomeofthelatesttrendsthataredrivingsalesandcouldinfluence holiday toy-gifting, and run down a list of the top toys for theseasonprovidedbyvariousretailersandtoyretailerassociations.

TheToyStory

Thetoysandgamesmarkets in theUSandtheUKarenot justvery large,theyaregrowingquickly,too.

NPDforecaststhismarketwillgrowby6.5%intheUSin2016.Ithasalreadygrown 6% between January and September 2016—suggesting growthshouldaccelerateinthefinalquarter.Duringthisperiod,gamesandpuzzlessawthehighestgrowth(+16%), followedbyactionfiguresandaccessories(+12%)anddolls(+12%).

Figure1.US:SalesGrowthbyToysandGamesSubcategories,Jan–Sep,2016

Source:TheNPDGroup/RetailTrackingService

IntheUK,thetoysandgamesmarketgrewby5%inthefirstninemonthsof2016,accordingtoNPD.Thefastest-growingUKcategoryduringthisperiodwas games and puzzles (+15%), followed by soft toys (+12%) and dolls

2015revenuesfortheUStoymarkettotalledabout$25billion.

IntheUK,toyunitsalesareexpectedtoexceed400millionunits.

-9%

-2% -1% -1%

1% 3% 5%9%

12% 12%16%

Page 5: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

5

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

(+9%). The group forecastsUK toy saleswill exceed 400million units thisyear,withalmostone-thirdof theexpected£3.3billion ($5.0billion)2016revenuetoberecordedduringtheholidayseason.NPDexpectsshopperstospendanaverageof£105($131)perchildduringthefestiveperiod.

In 2015, US consumers spent about $25 billion on toys and traditionalgames,upasolid6.7%yearoveryear,accordingtoNPD.ThiscomparestoBritishshopperswhospentabout£3.2billion($4.9billion),withsalesuparobust5.9%yearoveryear.Together,thesetwocountriesrepresentedover40%of theglobal toysandgamesmarket in2015,weestimate fromNPDdata.

Figure2.EstimatedGlobalToysandTraditionalGamesMarket,2015(USDBil.)

Source:TheNPDGroup/FungGlobalRetail&Technology

THEMESTHATWILLINFLUENCETOYGIFTINGGamesandtoysmaybeproducedforandmarketedtochildrenandyouthprimarily, but parents are the decision-makers for the most part. Theirbeliefsandopinionsgreatlyinfluencethechoiceoftoysandgamestheybuyfortheirchildren.Webelievethefollowingfivethemeswill impactholidaytoypurchasesthisseason:

1) Smartandconnectedplay

2) Filmfranchisescontinuetorule

3) Activelivingandfitnesstrendtoinfluencechoiceoftoypurchases

4) Minitoycollectibles

5) Furrypettoys

We discuss these themes below, with a focus on the first two: the first(smart and connected play) is new and growing quickly; and the second(filmfranchisescontinuetorule)issubstantialinsize.

$25.0

$4.9$57.9

US UK RestoftheWorld

Source:Amazon

Page 6: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

6

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

1.SmartandConnectedPlay

Smartandconnected toys—those that canconnect toanotherdeviceandlearn the child’s preferences—are quickly gaining traction. Sales ofconnected toys saw 96% growth in the US, in the 12 months endedSeptember30,2016,accordingtoNPD.

This categoryhasbeen invoking interest fromparentsand investorsalike.AngelList—a US website that brings together startups, investors and job-seekers—alone lists 349 startups that make innovative toys, with anaveragevaluationof$4.4million,asofNovember24,2016.Basedonthesenumbers,toystartupsintheUShavereceivedalmost$1.5billioninfundingto date. In addition, research from Tandem Capital, using data from CBInsights and CrunchBase, indicates that venture-capital funding inconnectedtoysrosefrom$6.6millionin2011to$104.3millionin2015.

TwopopularfirmsinthiscategoryareAnkiandPrimoToys,whoseproductsweprofilebelow:

Anki

Anki has created two products, a robot car-racing game called OverdriveandarobottruckcalledCozmo.

Anki Overdrive: This robot car-racing game allows players to build theirown tracksandusea smartphoneapp to customize the functionsof theircars.Periodicsoftwareupdatesprovidenewfunctionsandallowplayerstoupgradetheircars’capabilitiesastheyplay.

The “launch bundle” with 14 track pieces, two cars and four accessoriesretailsat$184.99,asofNovember25,2016.

Cozmo:This robot truckallowschildren tocontrol itsmovements throughtheappandevenseetheworld“thewayCozmoseesit,”throughitsbuilt-incamera. The Cozmo pack comeswith four cubes, which form part of thegamesthechildcanplaywiththerobot.

Cozmoretailsfor$149.99asofNovember25,2016.

VC funding in connected toysrosefrom$6.6millionin2011to$104.3millionin2015.

Source:Anki

Page 7: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

7

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

PrimoToys

Cubetto,fromPrimoToys,isagamethatteacheschildrentocode.Thetoyis meant to help children that cannot yet read or write to learn codingwithout the use of a screen. The set consists of a wooden cube-shapedrobot,aboard,woodencubesthatcanplacedontheboard,amatfortherobot to move around on and an activity book. Each block denotes acommandinasimpleprogramminglanguage(likeLOGO)suchasright,leftorforward—thechildneedstoplacetheseblocksontheboardtomovetherobotaroundonthemat.

Cubettowasavailablefor$225onNovember25,2016.

ToymakerFisher-Pricehasalso createda similar toy called theThink-And-LearnCode-A-Pillar,whichhasre-arrangeableblocksthatformitsbodyanddetermine the way it moves. This toy is on the British Toy RetailerAssociation’s(TRA)top12“DreamToys”for2016holidaygifting.

While Primo Toys’ Cubetto ismore focusedon the child’s learning, Anki’sproducts help the players experience the dynamic capabilities of a virtualgameinaphysicalgame,unlikeconventionalvehicleandtracksets.

2.FilmFranchisesContinuetoRule

Many children and fans ofmovies or TV series enjoy seeing their favoritecharacterscometolifeandbecomeapartoftheirworld.Thishasledtotheriseofalucrativesegmentinthelicensingbusiness.

Merchandisebasedonentertainmentandcharactersaccountedfor33%oftotal licensed merchandise sales in the US, in 2014, according to LIMA.Among toys based on licensed property, entertainment and characterscomprised the largest category, accounting for74%of total sales in2014,LIMAsaid.Parents’preferencesmayhavehadaroletoplayindrivingsalesinthissegment.Inresearchontoy-shoppingbehaviorconductedbymarketresearch firm Field Agent earlier this year, some 67% of US parentsindicatedtheythoughtthetoyfranchiseismoreimportantthanthebrand.

Some67%ofUSparentsindicatethatthetoyfranchiseismoreimportantthanthebrand.

Source:Primotoys

Page 8: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

8

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

StarWarshasbeenaperennialfavoriteamongmoviefans,andithasbeenthe leading movie by sales of its licensed merchandise, according tofinancialnewswebsiteInsiderMonkey.SincethelastmovieinthefranchisewasreleasedinDecember2015,webelieveStarWarstoyswillcontinuetoremain popular through this holiday season aswell. Topholiday toys listsfromWalmartandAmazon intheUS,andtheTRAandHamleys intheUKfeatureStarWarstoys.

Figure3.TopHollywoodMoviesBasedonSalesofMerchandise,Jan2016(USDBil.)

Source:InsiderMonkey

Toys based on other franchise classics from companies such asDreamWorks,Disney,MarvelandDCComicsalsoappearconsistentlyintoptoys lists.With the forthcoming release of the new DisneymovieMoanaandDreamWorks’Trolls,andwithMarvel’sCaptainAmerica:CivilWarandDC Comics’ Batman vs Superman and Suicide Squad released earlier thisyear, toysbasedon the central charactersof thesemovies areon severalretailers’lists.

0.27

0.49

0.9

1

1.3

3

5.3

7

9

10

32

DespicableMe/Minions

Batman

TeenageMutantNinjaTurtles

Avengers

Spider-Man

Transformers

Frozen

HarryPoper

ToyStory

Cars

StarWars

StarWarshasbeentheleadingmoviebysalesofitslicensedmerchandise,bringinginrevenuesof$32billion.

Source:Disneystore

Page 9: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

9

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Figure4.US:TopGrossingHollywoodMoviestoDatein2016(USDMil.)

Source:TheNumbers

3.ActiveLivingandFitnessTrendtoInfluenceChoiceofToyPurchases

The active living and fitness trend among parents is likely to drive thepurchaseof“active”toysandgamesfortheirchildren.Twosuchtoysinthissegment are theVTechKidiZoomActionCam,which is similar to aGoProCam used by outdoor activity enthusiasts, and the VTech Smartwatch,which teaches children to tell the time. Both items track steps and setfitnesschallenges.

4.MiniToyCollectibles

Aprominentfeatureinmanyofthetoptoyslistsisminitoycollectibles.TheShopkinssethasbeenoneofthemostpopular intheminitoycollectiblescategory,sinceitslaunchin2013.Thedollsandtoysarebasedongrocery-store items and have since led to the creation of books, trading cards, aYouTubechannelandevenamoviebasedonthecharacters.

5.FurryPetToys

Amongthefurrypettoytrends,theonethathasbeenattractingthemostattentionsofararetheHatchimalstoys.Thetoycomesencasedinaplasticegg which the owner needs to rub and nurture, and “when the time isright,” the egg hatches to reveal a furry baby animal. The child can thenteachtheanimaltowalk,talkanddotricksasitgrows.Manyretailershavereported that the toy is already sold out.While these generally retail forabout$50,someeBaylistingsforHatchimalstoysbeginatover$100andgouptoasmuchas$10,000.

486408

368 364 363 341 330 325

197162

Hatchimalstoysarealreadysoldoutatmanyofthemajorretailers,andaresellingoneBayfor$100-$10,000.

Source:Hatchimals

Page 10: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

10

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHATWEHAVESEENFROMRETAILERSTHISYEARBelow,wedetail someof the initiatives undertakenby retailers in theUSandtheUKthisyear:

IntheUS:

• Toys“R”Usplanstoholda“quiethour”atsomeofitsUSstorestohelp autistic children shop in a comfortable environment. Theretailer’s UK stores have been doing this since 2014. Lightswill bedimmed,musicwillbeturnedoffandautistic-friendlysignagewillbeputupthroughoutthestore.

• Walmart began its layaway program on September 2, 2016, thesametimeaslastyear,buttwoweeksearlierthanitusedtolaunch.Layaway allows shoppers to reserve products across variouscategories, including toys. By making a minimum payment of $10,shoppers can get a head start with purchasing items on their listbefore the stores runoutof stock.Walmart’sminimumpayment isfor individual products that cost $10 or more and total purchasesthat are $50 or more. Once the full payment has been made,customers can collect the product from a designated store. Thisprogramisnotavailableforonlinepurchases.

• AmazonPrimecustomerswithEchodevicesorotherAlexa-powereddevices can shop exclusive toy deals this year. Amazon has alsorenewedandexpandedits“InterestingFinds”featurethatpresentsacurated collection of products across various categories for men,women,childrenandpets.Asauserindicateshisorherpreferencesby “hearting” items, Amazon gathers similar products and displaysthem to the customer. Previously, this Pinterest-like function wasavailable only on theweb version of the site, but it has now beenexpandedtothemobileversionandtheapp.

IntheUK:

• Harrods has introduced a concierge service exclusively for toyshopping.Afteran initialconsultationtounderstanddetailssuchasthe age, hobbies, interests and favorite charactersof the child, theconcierge shows the buyer around Harrods Toy Kingdom—fourrooms that contain over 60,000 toys—and suggests suitable toys.Other services provided by the Toy Concierge include giftwrappingandshipping,andthereisnominimumrequiredspending.

• Tesco launched its holiday toys promotional campaign on October20, 2016. The retailer stated that it carries out daily price-checksagainstthesametoyssoldatgeneralmerchandiserArgostoensurethatitprovidesthebestpricestoitscustomers.

HarrodshasintroducedaToyConciergeservicetohelpshopperschoosefromarangeof60,000toysatitsstore.

Page 11: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

11

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

OURTOPTOYPICKS

Finally,basedonourresearch,weofferourtoppicksofwhatweexpecttobethemostpopulartoysinthe2016holidayperiod:

1.Hatchimals 2.PieFace 3.Fisher-PriceCode-A-Pillar

4.TrollsHugTimePoppyDoll

Source:Amazon

IndividualToys:

Franchise/playsets/toyranges:

Source:Walmart

1.StarWarsLineofproducts

2.Legoset 3.Disneytoys

4.Shopkinscollectibles 5.TheNerfrange

Page 12: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

12

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

APPENDIXTheToys“R”Us“Fabulous15”

1. DreamworksAnimationTrollsHugTimePoppyDollfromHASBRO®2. Hatchimals™fromSpinMaster™3. Light’NGo3-In-1ActivityWalkerfromLittleTikes®4. LittleLivePets™SnugglesMyDreamPuppyfromMooseToys™5. NERFN-STRIKEELITETERRASCOUTRCDRONEBlasterfromHASBRO®6. NumNomsLipGlossTruck™fromMGAEntertainment®7. PAWPatrol™ZoomerMarshall™fromSpinMaster™8. PJMasksHeadquartersPlaysetfromJustPlay™9. POKÉMONZ-RINGfromTOMY®10. PowerWheels®WildThing™fromPowerWheels®11. Selfiemic™fromMooseToys™12. Shopkins™TallMallfromMooseToys™13. SkyViper®V2400fpvStreamingDronewithFPVheadsetfromSkyrocketToys™14. STARWARS™InteractechStormtrooperFigurefromHASBRO®15. Think&LearnCode-A-Pillar™fromFisher-Price®

Walmart’sTop25“ChosenbyKids”HolidayToyList

1. MyLifeAsFoodTruck2. NumNomsLipGlossTruck3. PomPomWowDecorationStation4. DocMcStuffinsHospitalCareCart5. FurRealFriends®Torch,MyBlazin’Dragon6. Hatchimals7. LittleLivePetsPuppy8. BatmanvsSuperman:DawnofJusticeBatcave9. BarbieRainbowCovePrincessCastlePlayset10. FisherPrice®Imaginext®BatFlightCity11. FisherPrice®LittlePeople®Sit'nStandSkyway12. MyLittlePonyExploreEquestriaCrystalEmpireCastle13. TeenageMutantNinjaTurtlesMegaLairPlayset14. PieFaceShowdown!Game15. RazorPowerCoreE100ElectricScooter16. TeenageMutantNinjaTurtlesRemoteControlSkateboardingMikey17. FisherPrice®Imaginext®UltraT-Rex18. HotWheels®AIRacingPlayset19. Nerf®N-StrikeElite®HyperFire®Blaster20. Tyco®TerraClimberRemoteControlVehicle21. Vtech®Go!Go!SmartWheelsTreasureMountainTrainAdventure22. Disney®PrincessCarriage23. PawPatrolZoomingMarshall24. SkyViperStreamingDrone25. StarWars™ElectronicR2D2

Page 13: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

13

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Target’sListofTopToysfor2016

1. BrightBeatsLearnin’LightsDanceMat2. Fisher-PriceThomas’Sky-HighBridgeJump3. B.ZanyZooWoodenActivityCenter4. PlayskoolSesameStreetLove2LearnElmo5. Fisher-PriceCode-A-Pillar6. PAWPatrolZoomerMarshallandTarget-exclusiveEverest7. JaguarSportsCar12VElectricRide-on8. OurGenerationSweetShopIceCreamTruck9. WonderWomanInvisibleJet10. ShopkinsGroovySmoothieTruckwithShoppiesDoll11. Hatchimals12. BarbieRainbowCovePrincessCastle13. FurRealFriendsTorch,MyBlazin’Dragon14. Qixels3DMaker15. DisneyFrozenLittleKingdomElsa’sMagicalRisingCastle.16. HotWheelsTrackBuilderPowerBoosterKit:RocketEdition17. CHiP,theRoboticDog18. TeenageMutantNinjaTurtles:OutoftheShadowsTacticalTruck19. StarWarsX-wingvsDeathStarAssault20. MeccanoMicronoids21. LEGOFriendsAmusementParkBumperCars22. 3DoodlerKid-safe3DPrintingPenSet23. LEGOStarWarsKrennic’sImperialShuttle24. SimonAirGame25. SkyViperHoverRacer26. JetsonV6Hoverboard27. NerfRivalKhaos

Amazon’sListofTopToysfor2016

1. PieFaceShowdownGame2. Codenames3. Bloxels:BuildYourOwnVideoGame4. ShopkinsHappyPlacesHousePlayset5. HotWheelsA.I.IntelligentRaceSystemStarterKit6. ScientificExplorerMagicScienceforWizardsOnlyKit7. PlayskoolSesameStreetLove2LearnElmo8. Fisher-PriceImaginextDCSuperFriendsSuperHeroFlightCity9. Fisher-PriceDance&MoveBeatBowWow10. SELFIEMICMusicSet11. AquaBeadsUltimateDesignStudioPlayset12. Fisher-PriceShimmerandShineMagicFlyingCarpet13. View-MasterDeluxeVRViewer14. BarbieDreamhouse15. BarbiePop-UpCamperVehicle16. LEGOCityAirportAirShowBuildingKit17. NomNomsLipGlossTruckCraftKit18. WonderWorkshopDashRobot19. HatchimalsDraggles20. LEGOFriendsAmusementParkRollerCoasterBuildingSet

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14

DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

21. 3DoodlerCreate3DPen22. AmericanGirlMelodyDoll,Book&BackpackCollection23. DreamWorksTrollsHugTimePoppy

ThebelowareavailableexclusivelyonAmazon:24. HapeSolidBeechWoodenBlocksStackingSet25. VTechGo!Go!SmartWheelsLaunchandGoRideOn26. LittleTikesFullyAssembledCozyCoup:ReadytoRide27. Fisher-PriceThomastheTrainWoodenRailwaySanta’sWorkshopExpress28. Fisher-PriceRock,Roll‘nRideTrike29. FurRealFriendsFlurry,MyBabySnowLeopardPet30. HapeSolidBeechStackingBlockswithCarryingSack31. LittleTikesSchoolBusActivitiesGym32. HapeHandymanGo-To-CaddyWoodenToolBox33. MonsterHighSkelitaCalaverasCollectorDoll34. Play-DohDisneyPrincessPrettiestPrincessCastleSet35. Fisher-PricePowerWheelsChromeDuneRacer36. PowerWheelsThomastheTrainThomaswithTrack37. SnapCircuits203ElectronicsDiscoveryKit38. LittleTikesEasyScoreBasketballSet

Tesco’sListofTopToysfor2016

1. Hatchimals2. Sindy3. BeatBo/BeatBelle4. LegoCityVolcano5. MyFairyGarden6. MyLittlePonyPowerPonyCollectionPack7. NerfN-StrikeHyperFireBlaster8. PawPatrolAirPatroller9. SpeakOut10. VTechMagicalUnicorn

Hamleys’ListofTopToysfor2016

1. V-TechKidizoomSmartwatch2. DreamWorksHugTimePoppyDoll3. NerfMegaMastodonBlaster4. HamleysMagicShowcase5. PawPatrolZoomer6. PiefaceShowdown7. GiantBeanBoozledSpinnerGame8. MiniBeachcomber9. MarvelLegendsCaptainAmericaShield10. IronManHelmet11. StarWarsVirtualRealityViewers12. LEGOStarWarsKrennic’sImperialShuttle

Page 15: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

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DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Argos’sListofTopToysfor2016

1. ZoomerChimp2. PawPatrolAirPatroller3. LEGOCityVolcano4. VTechTootTootDriversGoldmine5. NerfModulusTri-Strike6. TinyTreasuresBabyDoll7. SelfieMic8. DesignaFriendTiffany9. SnugglesMyDreamPuppy10. Fisher-PriceCode-a-Pillar11. StarWarsSpheroBB-8

NPD’sListofTopToysfor2016

1. PieFaceShowdown2. Hatchimals3. StarWarslineofproducts4. DisneyPrincessCarriage5. SpeakOut6. AirHogsHelixSentinelDrone7. TsumTsumPlushToys8. TorchMyBlazin’Dragon9. WowweeCHiProbot10. Think&LearnCode-a-Pillar11. BoseBuildSpeakerCube12. PokémonSunandMoon13. LEGOsets14. SkylandersImaginators

UKToyRetailerAssociation’sListofTopToysfor2016

1. SnuggleMyDreamPuppy2. FriendsAmusementParkRollerCoaster3. HotWheelsUltimateGarage4. NerfN-StrikeEliteHyperFireBlaster5. StarWarsRebelU-WingFighter6. SillySausage7. SpeakOut8. PawPatrolAirPatroller9. Thomas&FriendsTrackMasterSky-HighBridgeJump10. ShopkinsChefClubHotSpotKitchen11. Hatchimals12. SelfieMic

Page 16: Hottest Holiday Toys - Deborah Weinswig · 12/9/2016  · retailers’ lists, we offer our picks for toys we think will be the most popular during the 2016 holiday period: Individual

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DECEMBER9,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comJohnMercerSeniorAnalyst

SwaroopraniMuralidharResearchAssistant

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