hotwire: fashiontech pr
DESCRIPTION
What is "fashiontech" and how do you communicate around it? What are our PR services in this specific area? A basic overview.TRANSCRIPT
FashionTech
FashionTech
FashionTech companies are enterprises that are advancing the intersection of technology and fashion; companies that use technology to STREAMLINE, UPDATE and cUSTOMIZE the traditional crafts of fashion.
FashionTech sample areas:
• Fashion online retail platforms• Curated shopping services• Fashion apps • Virtual fitting room technologies• Algorithmic shopping providers• B2B software and solutions for the fashion industry
The FashionTech market is already well established in the US and appears on the radar of many investors, with hubs in NYC and San Francisco.
In the German market lies a huge potential, as more FashionTech companies enter the region – although the term is still quite new to the German ear.
DEFINITION
MARKET
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THE HOTWIRE FASHIONTECH PRACTICE offers a solution for FashionTech companies that must operate with a mix of B2B and lifestyle communication to bring their products or services to the people while at the same time grow their base of business partners.
360 DEGREE PERSPECTIVE – sell and growHotwire understands not only the trends and stories for consumers, but also the technology and marketing requirements linked to digital-driven business models.
CROSS-INDUSTRY CONTACTS Hotwire has profound contacts to influencers in fashion, lifestyle and business media as well as influencers in the e-commerce, consumer IT, media und marketing space.
BUNDLED PR SKILLSHotwire has sound expertise in lifestyle measures such as event organization, celebrity outreach, sweepstakes, social media maintenance and TV as well as B2B measures such as guest articles and market commentaries, analyst relations and speaker placements.
Whatwe offer
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PRservices
Hotwire delivers
360 DEGREE COMMUNICATIONS
case studiesinfluencer connections
story placement strategy consulting
content creation
business communications
event organization
celebrity cooperations
HOTWIRE PR SERVICES
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socialmedia
service
s
Sample: 33 Digital service packages
Get them involvedFor campaigns, events and influencer relations
Social MediaBusiness Check
Carefree
Community
Let‘s WorkTogether
Inter (nal)
Comms
To Your
Heart‘s
Content
Social Media
Djungle
Navigator
Peak
Performance
Rock your
Socks off!Best Buddies
Forever
To everyone‘s tasteCommunity. Editorial content or internal communications – whatever you prefer
At the coreBuilding the right foundation:Business check external and internal
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Want to learn more?
We‘d love to help you with your individual PR strategy. For further information, just contact us at
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FashionTech
HANNAH ROERICHTProgramme DirectorStephanstrasse 1, FrankfurtT: +49 69 25 66 93-15E: [email protected]
MARKUS HERMSENManaging DirectorFranziska-Bilek-Weg 9, MunichT: +49 89 21 09 32 78E: [email protected]
www.hotwirepr.de