HOW 2 HOOPLA ADVENTURE GUIDE

#DBHoopla

2

Hoopla is a festival to bring folks together. Camp out and enjoy workshops & outdoor activities alongside an incredible lineup of live music, award-winning craft beer, and great eats. We are tucked away in the valley of Nelson County on 100 acres surrounded by the Blue Ridge Mountains, a perfect backdrop to take it Slow by Nature!

WELCOME TO HOOPLA!

3

HOOPLA ADVENTURES Our Hoopla Adventures are a curated collection of activities, events, and workshops which allow you to design your unique festival experience.

ADVENTURES page 4

INCREDIBLE LINEUP OF LIVE MUSIC page 18

HOOPLA COLLABORATION BREWS page 30

FESTIVAL MAP / BEER & FOOD VENUES page 37

How to Participate in a Hoopla Adventure:

• There are two different types of Adventures at Hoopla: those that require pre-registration and those that do not. Adventure requirements are listed along with each Adventure description.

• If your Adventure requires pre-registration, head to the Adventure Tent 30 minutes before that Adventure starts. The Adventure Tent is located to the left of the West Gate. Our awesome Adventure Guides will assign you a number and further advise you of Adventure details.

• If your Adventure does not require pre-registration, please head to the location provided for that Adventure.

• Any questions regarding Adventures can be answered at the Adventure Tent during these hours: Thurs. 2pm-9pm, Fri. 8am-9pm, Sat. 8am-9pm, Sun. 8am-6pm

Hooping 101 Join Leigh Anne as she helps you create your own Hoopla Hula Hoop. Fri 11:30am-12:30pm • FREE, Space Limited Meet at the Adventure Tent Nature Craft Pinecone Critters Fri 12pm-1pm FREE; First Come First Serve Meet at the Little Planets Family Activity Area Local Brewery Tour Join us in celebrating our Nelson County brewery neighbors: Blue Mountain Brewery and The Brewing Tree. Transportation will be provided to each location along with a sample tasting. Must be 21+ to participate.Fri 12pm-3pm • FREE, space limited, pre-registration suggested Meet at the Adventure Tent 30 minutes prior to 12pm to secure your spot.

Local Cidery Tour Join us in celebrating our Nelson County cidery neighbors: Bold Rock Cidery and Blue Toad Cider Farm. Transportation will be provided to each location along with a sample tasting. Must be 21+ to participate.Fri 12pm-3pm • FREE, space limited, pre-registration suggested; Meet at the Adventure Tent 15 minutes prior to 12pm to secure your spot.

Festival Hair Don’t Care Stop by the Lemon Grove to get that festival hair look. Add some flair with glitter and ribbons in your hair or beard, cause festival hair don’t care!!!!Fri 12pm-2:30pm • Sat 11am-1:30pm • FREE, While Supplies Last • Meet at the Lemon Grove

4

ADVENTURES

Hot Sauce Tasting That’s right!!! Devils Backbone makes a hot sauce using peppers we grow right here at Basecamp and our delicious Vienna Lager. Stop by and grab a taste or buy a bottle!!! Fri 12pm-1pm • FREE, Unlimited Space Meet at the Hoopla General Store A.T. Thru Hiker Panel Join us for an open forum and discussion about the 2,000+ mile thru-hike experience on the Appalachian Trail, where you’ll hear tales from the trail as told by experienced A.T. hikers. Planning a long distance hike or a weekend on the trails? Stop by and learn from the pros!Fri 1pm-2pm • FREE, Unlimited Space • Meet at the Summit

Make a Gnome Come make your own peg doll gnome! Using felt, yarn, wool, and our imaginations, we’ll create magical little friends. Fri & Sat 1pm-3pm • FREE, First Come First ServeMeet at the Little Planets Family Activity Area

Camping 101 with the REI Co-op Have a question about your camping gear? Come hang with our friends from the REI Co-op who will be set-up in the campground with demo gear, snacks, swag, and tons of camping tips and tricks.Fri & Sat 1pm-6pm, Sun 8am-1pm • FREE, Unlimited Space Meet at DB Camp

Basecamp Brewery Tour See where it all started for Devils Backbone Brewing Company! Basecamp Brewery Manager Aaron Reilly will give you a behind the scenes look at the pilot brewery. See where Hoopla beers Hoop Light and The Motet Mountain Juice were brewed.Fri & Sat 2pm-3pm • FREE, space limited, pre-registration suggested • Meet at the Adventure Tent 30 minutes prior to 2pm to secure your spot.

5

6

Devils Backbone Distilling Co. Tour Join Matt Casto, our Manager of Distilling Operations, as he takes you through the distilling process and shows you the ins and outs of Devils Backbone Distilling Co.Fri & Sat 2pm-3pm • FREE, space limited, pre-registration suggested • Meet at the Adventure Tent 30 minutes prior to 2pm to secure your spot.

Guided Hike along the Appalachian Trail Join us for a hike on the A.T. with our local trail clubs! These hikes are around 3-4 miles roundtrip and will provide some elevation gain/loss. All hikers are advised to bring a water bottle and wear sturdy, closed toe shoes. Transportation provided.

Fri 2pm-4pm • Sat 8:30 am-11:30 am • FREE, space limited, pre-registration suggested • Meet at the Adventure Tent 30 minutes prior to your scheduled hike to secure your spot

Flower Crown Making Flower children of all ages are invited to stop by The Lemon Grove in Hoopla Hang to create their own flower crown or boutonniere to be worn over the weekend. All materials are free.Fri 3pm-5pm, Sat 2pm-4pm, Sun 12pm-2pm • FREE, Space Unlimited • Meet at the Hoopla Hang/Lemon Grove Fairy Lantern Making Kids will make their own Fairy Lantern out of mason jars, glow in the dark paint and colorful tissue paper!Fri 3pm-5pm, Sat 3pm-4pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

7

Pop-Up Beer Tasting Help us celebrate Virginia Craft Beer with this pop-up featuring Devils Backbone and 8 other Virginia breweries showcasing their craft! Grab a tasting glass at the Adventure Tent and enjoy while the Pop-Up lasts!!! 21+ only.Fri 4pm-5:15pm • FREE, Space Unlimited Meet at the Meadows Face Painting - Freckles n’ Friends Kids of all ages are invited for free face-painting in the Family Area.Fri & Sat 4pm-6pm • FREE • First Come First Serve Meet at the Little Planets Family Activity Area

Bubbles Galore We’ll have a bubble-palooza with bubbles big and small.Fri & Sat 5pm-6pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Campfire Cooking Challenge Think you make the best campfire chili or stew? Enter the Campsite Cooking Challenge and let the fans decide if you’ve got what it takes to win this Hoopla Challenge. The winning chef will receive 2 backstage passes for the headliners set on Friday and Saturday.Fri 5:30pm-6:30pm • FREE • Space Limited, pre-registration suggested • Meet at the Summit 30 minutes prior to 5:30pm to secure your spot

Campfire Cooking Tasters Needed Come try the delicious concoctions your fellow Hoopla fans cooked up and vote on your favorite one!!! Fri 5:30-6:30pm • FREE, Space Unlimited • Meet at the Summit

8

Hoopla Beer Tapping - Hoop Light Join Brewmaster Jason Oliver and pilot brewers Aaron Reilly and Erik Filep as they tap a cask-conditioned keg of Hoop-Light, the official beer of Hoopla 2019! Tasting samples will beavailable for 21+ while supplies last. Full Servings will be available for purchase all weekend on draft and to take to-go in Hoopla crowlers.Fri 5:30pm • FREE, Space Unlimited • Meet at The Outdoor Bar

Hoopla Beer Tapping - The Motet Mountain Juice Join Brewmaster Jason Oliver and pilot brewers Aaron Reilly and Erik Filep as they tap a cask-conditioned keg of The Motet Mountain Juice, a collaboration with The Motet. Tasting samples available for 21+ while supplies last. Full servings will be available for purchase all weekend on draft and to take to-go in Hoopla crowlers.Fri 6:50pm • FREE, Space Unlimited • Meet at The Outdoor Bar Music and Stories from Around the World with Jim Drums, didgeridoos, and flutes are just a few of the instruments you will hear in this lively and educational event. Throw in a few humorous stories and some group participation, and you have one memorable show. The theme is respect for the land and appreciation for diversity.Fri 6pm-7pm • FREE, First Come First ServeMeet at the Little Planets Family Activity Area

Bring the Bling Workshop Put your crafting skills to good use. Grab a pair of DB shades and show your festival style. We will provide the bling, you just have to do your thing. Fri 7pm-8pm • FREE, space limited, pre-registration suggested Meet at Cold Beer & Fun 30 minutes prior to 7pm to secure your spot

Appalachian Trail Volunteer Project September 29th is National Public Lands Day! Join us as we celebrate the beauty of our Nelson County community by volunteering our time to clean up and preserve the nearby Appalachian Trail. After meeting at the Adventure Tent we will take a short ride to the trail for our volunteer project. Tools, helmets, water, and gloves will be provided. Long pants and closed toe shoes are required.Sat 8:30am-11:30am • FREE, space limited, pre-registration suggested • Meet at the Adventure Tent 30 minutes prior to 8:30am to secure your spot Nature Walk with One Forest Meet at the Family Area and join Heidi Reed on a family friendly Nature Walk.Sat 9am-10am • FREE, First Come First ServeMeet at the Little Planets Family Activity Area

Guided Mountain Bike Ride to Bold Rock Join this intermediate bide ride as it winds through single rack trails in DB Camp before taking a scenic trail along the Rockfish River to Bold Rock Cidery. Enjoy a tasting at Bold Rock before a quick ride back to Devils Backbone. This is a no-drop ride where riders may push their limits on the trails, and we will group up at intersections before rolling on. 13+ to ride, 21+ to taste. Sat 9am-12pm FREE, space limited, pre-registration suggested Meet at the Adventure Tent 30 minutes prior to 9am to secure your spot

9

Yoga with Lynsie McKeown Lynsie McKeown is an inspirational yoga educator on a mission to build a thriving supportive yoga community. It is her goal to create a platform of change, support and guidance for us all to grow, evolve and share our unique gifts. Her classes are infused with poetic wisdom, humor and a raw honesty that leaves students feeling inspired, supported and ready to move forward and thrive on their own journey to Awakening Balance.Sat & Sun 10am-11am • FREE, Unlimited SpaceMeet at the Adventure Tent Magic Show & Balloon Animals - Freckles N FriendsA fantastic and funny magic show that will delight kids of all ages! Come join the fun - you won’t believe your eyes! Followed by balloon art that will blow you away!Sat 10am-11:30am • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Nature Hike Join Leigh Anne on a nice relaxing hike on Rockfish Valley Foundation Nature Trail.Sat 10am-11:30am • FREE, space limited, pre-registration suggested • Meet at the Adventure Tent 30 minutes prior to 10am to secure your spot

Instrument Making Workshop Bring the little ones by to build their own instrument out of recycled materials before the Kid’s Parade!Sat 10:30am-11:45am • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

10

Mask Making Craft Get creative and make your own colorful mask for the Kid’s Parade! Use paper, foam, feathers, buttons, stickers, and more to make a one-of-a-kind masterpiece!Sat 10:30am-11:45am • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Kid’s Parade with Jim Kids will parade to the Main Stage and kick off Saturday’s music with a performance with our friends, The Gold Top County Ramblers.Sat 11:55am-12:05pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Gnomestead Hollow: Fungi 101 This workshop will provide a hands-on introduction to fungi and a look into the biology and ecology of the majestic Fifth Kingdom. Participants will create their grow-your-own mushroom huts using low-tech and low cost methods of production, and they will have an opportunity to learn about the relationships between fungi, plants, humans, and animals.Sat 2pm-3pm • FREE, First Come First ServeMeet at The Little Planets Family Activity Area Cornhole Tournament Everyone’s favorite lawn game! Team up with your Hoopla buddy and show what you’ve got! 1st place wins a $100 Devils Backbone gift card, 2nd place wins a $50 DB gift card. Sat 3pm • FREE, space limited, pre-registration suggested • Meet at the Adventure Tent 30 minutes prior to 3pm to secure your spot.

11

Private Brewery Tour & Tasting Join DB brewers for an intimate look at our Brewhouse and sample some rare DB beers.Sat 3:30pm-4:30pm & 5pm-6pm • $10/Person, space limited, registration required • Meet at The Adventure Tent 30 minutes prior to 3:30pm to secure your spot.

Tie Dye Workshop Use your creative spirit to make your very own Hoopla souvenir! Choose from a t-shirt or a bandana and dye it with your favorite colors. One item per person. Non-logoed t-shirts available for guests under 21.Sat 4:30pm-5:30pm • FREE, While Supplies LastMeet at Hoopla Hang/Lemon Grove S’mores! Come grab your s’mores supplies at the

Family Area and head to the campfire in the Biergarten to roast your tasty treats! Sat 6pm-7:30pm • FREE, First Come First Serve • Meet at the Little Planets Family Activity Area Paint Night Grab a pint at the bar and come paint your very own camp mug! We supply the mugs and paint pens, you supply the creativity. Sat 8pm-9pm • FREE, Space Limited, pre-registration suggested • Meet at Cold Beer & Fun 30 minutes prior to 8pm to secure your spot

12

Nature Activity with One Forest Join Heidi Reed for some family forest fun!Sun 9am-10am • FREE, First Come First Serve Meet at the Little Planets Family Activity Area Hoopla Fun Run Wake up and run with us! Take a lap around the DB trails while weaving in and out of Hoopla tents. Enjoy the morning with this early energy boost!!!Sun 10am • FREE, Unlimited Space Meet at the Adventure Tent30 minutes prior to 10am to reserve your spot

Fairy/Wizard Wand Making Everyone needs a magic wand, so come make your very own! We’ll use wood, feathers, shells, ribbons, beads, and other materials to make beautiful fairy and wizard wands for all!Sun 10am-11am • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Drumming Workshop with Jim Bring a drum or use one of ours! All ages and skill levels. We will gather together and create our own Hoopla rhythms. The themes are community, celebration and fun! Sun 11am-12pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

13

Gnomestead Hollow: Fungi Forest Foray Come join us for a walk through the forest in search of our region’s most beautiful and delicious fall mushrooms! We will show you how to distinguish different genera of mushrooms based upon morphological features and share some of our favorite ways to prepare and cook the bounty of wild mushrooms from our bioregion.Sun 12pm-1pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Nature Craft Pinecone Bird FeedersSun 1pm-2pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

Fire Sale Pop-Up We will be hosting our second annual Devils Backbone Fire Sale. This sale will be located next to the Main Entrance near our Hoopla General Store and will offer unbelievable prices on DB merch. Please note that NO Hoopla branded gear will be on sale! Sun 1pm-3pm • While Supplies Last Meet at the Hoopla General Store

Pumpkin Painting Kids can decorate their own pumpkins with paints and other fun embellishments!Sun 3pm-4pm • FREE, First Come First Serve Meet at the Little Planets Family Activity Area

14

15

Little Planets Stop by the Little Planets Family Activity Area where we will have a variety of multi-sensory activity tables, toys, and arts and crafts supplies for your young children to enjoy at any time throughout the day on Friday, Saturday and Sunday. The area will feature a baby safe play area, a mud kitchen, imaginative play areas and more! On Friday and Saturday nights join us to make “Fairy Lanterns.” Saturday afternoon we will once again host our Mask and Instrument Making Workshops before your up and coming rock star parades to the Main Stage and kicks off Saturday’s music with a performance with our friends, The Gold Top County Ramblers. Saturday evening, come grab some s’mores to roast by the fire. Fri 11am-7:30pm • Sat 9am-7:30pm • Sun 9am-5pm

Hoopla Hang Our Hoopla Hang is a great to have fun with oversized games such as Human Foosball, Keg Bowling, and Bear Pong. There is a zone for relaxing and recharging. Make sure to check out The Lemon Grove (NEW this year) for some festival crafts and fun!!! Thursday 4pm-8pm • Friday 12pm-10pm • Sat 10am-10pm • Sun 10am-5pm

Cold Beer & Fun Did you know that Devils Backbone Basecamp sits in the heart of the Chesapeake Bay watershed, and is a close 10 minute drive from the Appalachian Trail, a 2,000+ mile trail from Georgia to Maine? Swing by Cold Beer & Fun to connect with our friends from the Chesapeake Bay Foundation and the Appalachian Trail Conservancy and learn about how they help protect and conserve these important resources. Fri & Sat 12pm-8pm • Sun 12pm-5pm

15

16

Show off how YOU Hoopla for a chance to win a sweet 2020 prize pack! Share your photos on Instagram using the hashtag #HooplaandSeek to enter. Rules & Eligibility1. Post a picture on Instagram including items listed below (post must be public)2. Include #HooplaandSeek in your post 3. Multiple items/posts increase chances4. Must be 21+ to enter5. Winner will be announced on Sunday

Photo Challenge1. Hoopla Wristband - Festival Key2. Clown Tent - Fit as many friends as possible in a tent3. Flaunt your DB Merch4. Find the Icicle Tricycle5. Friends by the fire6. Photo of a photo from the photo booth7. Toss a keg in Hoopla Hang8. Group jump in front of the Hoopla sign9. Catch a performance at Late Night Camp Jam10. Live your best van life in the AdVANture Van

HOOPLA AND SEEK

The Hoopla Hook-Up is an elevated festival experience in our air-conditioned Distillery Lounge that includes a dedicated, full service bar; discounted specialty craft cocktails; private restrooms; catered social hours; private acoustic performances; and exclusive beverage tastings. Get Hooked Up at Hoopla 2020!

These events are for Hoopla Hook-Up ticket holders and each activity will take place in the Distillery Lounge.

Snowing in Space Tasting Stop by to checkout Snowing in Space! They will be sampling their coffee products and the Mountain Blackstrap Mocha, a craft cocktail featuring spirits from Devils Backbone Distilling Co. and nitro coffee from Snowing in Space. Fri 1pm-2pm

Social Hours Enjoy hors d’oeuvres with your fellow Hoopla Hook-Up members while enjoying a private tastings with Blue Toad Cider, Devils Backbone Brewing Company, and Devils Backbone Distilling Co.Fri, Sat & Sun 3pm-5pm

Gourmet S’mores Bar Craft your own gourmet s’mores to pair with delicious DB brews. Fri 7pm-9pm

Hot Sauce Tasting Hot sauce tasting for our Hoopla Hook-Up ticket holders. Sat 5pm-6pm

Build Your Own Bloody Bar Stop by the Distillery Lounge to build your own Bloody Mary. Sun 9am-11:30am

17

HOOPLA HOOK-UP ADVENTURES

18

INCREDIBLE LINEUP OF

LIVE MUSIC

CAAMPStarted by boyhood friends Evan Westfall and Taylor Meier, CAAMP came to life in Athens, Ohio. Taylor began penning and playing original songs at coffee shops around Athens in 2013. Evan moved down a couple of years later and together in a hazy attic, enjoying light beers, they would find the heartfelt sound that became CAAMP. Since independently releasing their self-titled first record in 2016, they have climbed Spotify charts, headlined the US, purchased denim jackets and added a bass-playing buddy: Matt Vinson, who also enjoys light beers and denim. With the upcoming release of their third album “By and By,” the Ohioan trio has high hopes and no reservations.

19

The MotetColorado’sThe Motet is a large funk-, jazz-, and Afrobeat-influenced ensemble led by drummer Dave Watts. The group emerged in the late ‘90s and built a loyal following with their high-energy live shows and cross-pollinated sound.

20

RipeRipe is seven musical soulmates who refuse to believe in a single definition of dance music. They are an unstoppable groove, an extended moment of ecstatic release, the catalyst for taking “just another night” and elevating it into something else entirely. They are the swagger of funk filtered through a rock anthem, a musical journey that somehow gets as stuck in your head as your favorite pop banger. They are the anchors of a rapidly growing community, a series of new friends becoming good friends becoming part of the extended family as their sound spreads and their world deepens. They are here to look at joy with the same depth as most people look at sadness, to find a happiness that is heavier and more meaningful than simply a distraction from the negative. Born all over, formed in Boston, Ripe is ready to bring the whole world to its feet.

21

MORE MUSICOnaThis band shares its name with a small

town just outside of its home base of Huntington, West Virginia. All five band members of Ona were raised in the area, with a couple of guys knowing each other since grade school. By tapping into their own social circles, the current line-up took hold in 2016: Brad Goodall (keys), Bradley Jenkins (vocals/guitar), Zach Johnston (bass), Max Nolte (drums), and Zack Owens (guitar). The band agreed on their name after Jenkins happened to wear an Ona Little League ball cap to rehearsal.

Larry Keel ExplosionLarry Keel is described by music critics and reviewers as the

most powerful, innovative, and all-out exhilarating acoustic flatpicking guitarist performing today. Keel has absorbed the best lessons from his bluegrass family upbringing, both sides deeply steeped in the rich mountain music culture and heritage of Southwest Virginia. From there, he has always integrated that solid musical grounding and natural-born talent with his own incomparable approach to playing amplified, acoustic guitar and composing original music. His fierce, high-spirited energy also appeals to young rockers, jammers and alt-country pickers and fans who are equally drawn to Keel’s blazing guitar power, the deep rumbling voice, his earthy and expansive song-writing, and his down-home-gritty-good-time charm.

22

MORE MUSICRobert Walter’s 20th CongressRobert Walter is an

accomplished keyboardist

and composer who plays a Hammond B3 organ and a Fender Rhodes piano. While touring extensively in the US and Europe, Walter has worked as a leader and sideman with many of the giants of American jazz and funk music. As a member of the classic band the Greyboy Allstars, Walter has built a large and devoted following. Walter also works as a session musician, recording and collaborating with a diverse group of artists.

Aaron Lee TasjanMost people know Aaron Lee Tasjan as one of the wittiest, most offbeat, brilliant, weed-smokin’ & LSD microdosin’ Americana troubadours writing and singing songs today. And the New York Times, NPR and Rolling Stone will all gladly corroborate. But steel yourselves, folk fans, because he’s about to follow his restless muse straight out from under the weight of everyone’s expectations into the kind of glammy, jingle-jangle power-pop- and- psych-tinged sounds he hasn’t dabbled in since his younger days playing lead guitar for a late-period incarnation of The New York Dolls.

23

The FritzThe Fritz is a soul-driven dance rock band hailing from Asheville, NC.The group’s aggressive approach to funk, soul, and rock creates a sound that is uniquely their own. Their high-energy, danceable songs provide a platform for each member to shine. With powerful vocals, climactic solos, and tight grooves, The Fritz has built a devoted following and is captivating audiences everywhere.

Arlo McKinley & the Lonesome SoundArlo McKinley has been busy

building a name for himself as an honest singer-songwriter that deserves to be heard ever since his self titled release in 2014 with his backing band The Lonesome Sound. Crossing genres of folk, rock, indie, and soul music, the mission of writing truthful and honest songs always remains the same. Being billed alongside musicians such as John Moreland, Jason Isbell, Tyler Childers, Justin Townes Earl and many others has helped Arlo McKinley get his name outside of the local Cincinnati scene and has gained him fans across the states and across the pond.

24

The WooksCapturing a moment, and a place — its past, people, and terrain within a song, The Wooks harness the rich musical and storytelling traditions of Kentucky into a new, old sound that embraces both string-music heritage and rock ‘n roll, jam, and singer-songwriter influences. Since 2014, the band, CJ Cain (lead guitar, vocals), Harry Clark (mandolin, vocals), Roddy Puckett (bass, vocals), George Guthrie (banjo), have delivered a raw, boot stomping, sing-along to every song, good-time bluegrass show, “...with improv-savvy interplay that endears the band to jam music fans and bluegrass traditionalists alike,” according to the Lexington Herald-Leader.

INDECISIONINDECISION is from Charlottesville, Virginia.

Since the band’s official beginning in 1984, the good times they’ve had in pursuit of their musical vision could not have been possible without the support of our family, friends and fans.

From appearances at Bonnaroo (TN), MidX Festival (WV) and Down on the Farm (FLA), to sharing the stage with many great artists including The Neville Brothers, Phish, Widespread Panic, Blues Traveler, Dave Matthews Band, Hootie and the Blowfish, Jorma Kaukonen, Go Ahead (w/ members of Santana & Grateful Dead), Danny Gatton, The Wailers, Zero and many more, INDECISION continues to spread the word. Having recently celebrated their 20th anniversary with a new album The Great Road (produced by David Lowery of Cracker), INDECISION continues to tour year after year.

MORE MUSIC

25

John R Miller & The Engine LightsJohn R. Miller began playing and writing music while growing up in the eastern panhandle of West Virginia, an area along the Potomac River where the mountains meet Interstate 81. A co-founding member and songwriter for The Fox Hunt and Prison Book Club, he has since performed his songs across the US, Canada, Ireland, the UK, Japan, and Europe. He has made several appearances on NPR’s Mountain Stage with Larry Groce, has been a featured songwriter and performer on the Travelin’ Appalachians Revue, and his song “Coming Down” was performed by Kentucky artist Tyler Childers on his album Live at Red Barn I & II. With his band the Engine Lights, the music widens into a unique cross-section of folk, country blues, and rock n roll, featuring driving fiddle, close harmonies, wily guitar picking, and a deep-pocket rhythm section. Their most recent full-length effort, The Trouble You Follow, was released in 2018 via Lexington, KY’s Emperor Records.

The Judy ChopsFor the past decade The Judy Chops have been wowing audiences with their deft musicianship and high-energy live shows. This seven piece band comprised of family and friends has evolved from a Shenandoah Valley favorite into one of the hottest acts in the Virginia music scene. Their unique take on Americana is a fusion of modern and vintage musical styles, blending elements of swing, blues, rock, and soul for a sonic experience Huffington Post calls genre-defying!

26

The Rad TradsThe gentlemen comprising the

Brooklyn-based, five-piece band The Rad Trads distinguish themselves in ways few bands can. Already drawing lines around the block at home, the globe-trotting group’s singular take on rock n’ roll mixes punk rock energy, horn drenched soul, and jazz precision, all with a lighthearted but sincere delivery. It’s a sound and show that is gaining steam world over as The Rad Trads continue to tour in support of On Tap, out now from Hornblow Recordings.

Dharma BombsDharma Bombs has been a band since 2013 in some capacity or

another, going through 20 band members and performing countless shows all across the East Coast. The current lineup of Dharma Bombs represents the transition from being a band to being a family. The lyrical content of newly released, “Enjoy the View”, reflects this. From sneaking out of your mama’s house, remembering your great-grandmother’s Harley rides across the Blue Ridge Parkway, retracing your great-great-great-great-grandparents pilgrimage across the state of Virginia to a town that doesn’t exist anymore, this album is about family, love, and enjoying the continuously changing scenery we know as life. With band members living across the great state of Virginia, it is too simple to say that Dharma Bombs is from Richmond. From our start busking in the Richmond city streets to Roanoke’s mountains to Norfolk’s ports to Harrisonburg’s valleys, the band touches every corner and landscape of the Commonwealth.

MORE MUSIC

27

Jon Stickley Trio:Jon Stickley Trio is a genre-defying

and cinematic instrumental trio, whose deep grooves, innovative flatpicking, and sultry-spacy violin moves the listener’s head, heart, and feet. “It’s not your father’s acoustic-guitar music—although Stickley’s pop showed him his first chords when he was 12 years old. Instead, Stickley’s Martin churns out a mixture of bluegrass, Chuck Berry, metal, prog, grunge, and assorted other genres—all thoroughly integrated into a personal style,” wrote Guitar Player Magazine.

Los ColognesMorgan Wade

28

Dangermuffin

Jonah Tolchin

Sarah White

Kat Wright

The Brook and the Bluff

Gold Top County Ramblers

28

SATURD

29

MUSIC SCHEDULE

THURSDAY, september 26THTony Camm & The Funk All Stars

FRIDAY, september 27THMorgan WadeThe Judy ChopsThe Rad TradsRobert Walter’s 20th CongressJon Stickley TrioLarry Keel ExplosionIndecision

RipeKat Wright

saturday, september 28THGold Top County RamblersThe WooksLos ColognesJonah TolchinDangermuffinAaron Lee Tasjan

CaampThe Brook & The Bluff

The MotetThe Fritz

Sunday, september 29THDharma Bombs Gospel HourSarah WhiteJohn R Miller & The Engine LightsArlo McKinley & The Lonesome Sound

Ona

8-10 PM

12:50-1:50 PM2-3 PM

3:10-4:10 PM4:20-5:30 PM5:40-6:50 PM

7-8:25 PM8:35-9:45 PM

10-11:20 PM11:30-12:30 PM

12-1 PM1:10-2:10 PM

2:20-3:203:30-4:30 PM4:40-5:40 PM5:50-6:50 PM

7-8:30 PM8:40-9:40 PM

9:50-11:20 PM11:30-12:30 PM

10:30-11:30 AM11:45-12:45 PM

1-2:15 PM2:30-3:30 PM

3:45-5 PM

Main StageSecond Stage

30

HOOPLA COLLABORATION TAPPING FRIDAY

AT 5:30PM

31

TAPPING FRIDAY AT 6:50PM

Keep it Clean, Keep it Green! Leave it better than you found it

32

Cup Program Bring your own reusable 16oz. cup or buy one here! Every time you reuse your pint you will receive special pricing on our House Favorite Beers! Valid Thursday, September 26th - Sunday, September 29th. Reusable pints cannot be glass, larger than 16oz., or lidded.

Help us keep Devils Backbone Clean Grab a trash bag from Cold Beer & Fun, fill it up with trash from the grounds and bring it back to receive a custom designed DB hat! Available during normal Cold Beer & Fun operating hours, while supplies last.

Coffee Mug Program Buy one of our commemorative Hoopla Coffee Mugs and receive free drip coffee refills for your entire Hoopla 2019 stay! Save money, reduce your foot print, and take home a Hoopla souvenir. Hoopla Coffee Mug available at the Hoopla General Store, $20 plus tax.

Appalachian Trail Cleanup September 29th is National Public Lands Day! Join us as we celebrate the beauty of our Nelson County community by volunteering our time to clean up and preserve the nearby Appalachian Trail. After meeting at the Adventure Tent we will take a short ride to the trail for our volunteer project. Tools, helmets, water, and gloves will be provided. Long pants and closed toe shoes are required. Saturday 8:30am – 11:30am. FREE, space limited, registration begins at 8:00 at the Adventure Tent.

33

ADVENTURE

SCHEDULE

21+ Only13+ Only

Fun for Everyone

33

FRIDAY, september 27TH

Hoop Crafting 101 11:30am-12:30pm

Local Brewery Tour 12pm-3pm

Local Cidery Tour 12pm-3pm

Festival Hair Don’t Care 12pm-2:30pm

Nature Craft 12pm-1pm

Hot Sauce Tasting 12pm-1pm

A.T. Thru Hiker Panel 1pm-2pm

Camping 101 with the REI Co-op 1pm-6pm

Basecamp Brewery Tour 2pm-3pm

Devils Backbone Distilling Co. Tour 2pm-3pm

Guided Hike Along the Appalachian Trail 2pm-4pm

Flower Crown Making 3pm-5pm

Fairy Lantern Making 3pm-5pm

Pop-Up Beer Tasting 4pm-5:15pm

3434

Face Painting 4pm-6pm

Bubbles Galore 5pm-6pm

Campfire Cooking Challenge 5:30pm-6:30pm

Campfire Cooking Tasters Needed 5:30pm-6:30pm

Hoopla Beer Tapping – Hoop-Light 5:30pm

Hoopla Beer Tapping - The Motet Mountain Juice 6:50pm

Music and Stories from Around the World with Jim 6pm -7pm

Bring the Bling Workshop 7pm-8pm

Saturday, September 28th

Guided Hike Along the Appalachian Trail 8:30am-11:30pm

Appalachian Trail Volunteer Project 8:30am-11:30pm

Nature Walk with One Forest 9am-10am

Guided Mountain Bike Ride to Bold Rock Cidery 9am-12pm

Yoga with Lynsie McKeown 10am-11am

Magic Show & Balloon Animals – Freckle’s N Friends 10am-11:30am

Nature Hike 10am-11:30am

Instrument Making Workshop 10:30am-11:45am

Mask Making Craft 10:30am-11:45am

3535

Festival Hair Don’t Care 11am-1:30pm

Kid’s Parade with Jim & Gold Top County Ramblers 11:55am-12:05pm

Make a Gnome 1pm-3pm

Camping 101 with the REI Co-op 1pm-6pm

Flower Crown Making 2pm-4pm

Gnomestead Hollow: Fungi 101 2pm-3pm

Devils Backbone Distilling Co. Tour 2pm-3pm

Basecamp Brewery Tour 2pm-3pm

Fairy Lantern Making 3pm-4pm

Cornhole Tournament 3pm

Private Brewery Tour & Tasting 3:30pm-4:30pm

Face Painting – Freckle’s N Friends 4pm-6pm

Tie Dye Workshop 4:30pm-5:30pm

Private Brewery Tour & Tasting 5pm-6pm

Bubbles Galore 5pm-6pm

S’mores 6pm-7:30pm

Paint Night 8pm-9pm

3636

Sunday, September 29th

Camping 101 with the REI Co-op 8am-1pm

Nature Activity with One Forest 9am-10am

Hoopla Fun Run 10am

Yoga with Lynsie McKeown 10am-11am

Fairy/Wizard Wand Making 10am-11am

Drumming Workshop with Jim 11am-12pm

Gnomestead Hollow: Fungi Forest Foray 12pm-1pm

Flower Crown Making 12pm-2pm

Nature Craft 1pm-2pm

Fire Sale Pop-Up 1pm-3pm

Pumpkin Painting 3pm-4pm

Firewood & Ice SalesFirewood and ice are available at the DB Camp Store and the Hoopla General Store during operating hours.

Devils Backbone Fire Sale

We will be hosting our second annual Devils Backbone Fire Sale. This sale will be located next to the Main Entrance near our Hoopla General Store and will offer unbelievable prices on DB merch. Please note that NO Hoopla branded gear will be on sale! Sunday 1:00pm-4:00pm

Showers for DB Camp guests are FREE from Thursday 11am-Monday 5pm. Please limit your showers to a maximum of 15 minutes and please be extra courteous during peak hours: 7am-9am and 3pm-6pm.

Hoopla General Store Make sure to stop by and check out our Hoopla merch. Our store has basic camp needs along with crowler fills of our Hoopla collaboration beers, packaged DB beer, and local ciders for your camp site.

37

38

Snowing In Space Nitro Cold Brew Coffee Breakfast at Hoopla is brought to you by Snowing in Space Coffee Co. Recharge and keep charged with this locally-made, highly caffeinated, smooth and creamy nitro cold brew coffee, on tap and in cans!

Camp Bath House Pop-Up will be offering grab-and-go breakfast sandwiches, breakfast burritos, fresh fruit, drip coffee, and Snowing in Space nitro coffee. Fri-Sun 7am-10am

The General Store Breakfast at the Hoopla General Store will be offering grab-and-go breakfast sandwiches, breakfast burritos, fresh fruit, drip coffee, and Snowing in Space nitro coffee. Don’t forget to buy your Hoopla coffee mug here to enjoy complementary hot drip coffee all weekend. Fri-Sun 7am-11am

BREAKFAST

39

The General Store Breakfast at the Hoopla General Store will be offering grab-and-go breakfast sandwiches, breakfast burritos, fresh fruit, drip coffee, and Snowing in Space nitro coffee. Don’t forget to buy your Hoopla coffee mug here to enjoy complementary hot drip coffee all weekend. Fri-Sun 7am-11am

Oak Grill Pop-Up Oak Grill Pop-up will be offering grab-and-go breakfast sandwiches, breakfast burritos, fresh fruit, drip coffee, and Snowing in Space nitro coffee. Fri-Sun 7am-10am The Summit is the perfect option if you are looking for a made to-order experience with delicious breakfast options and craft coffee drinks. This is also a great option for any special requests or dietary restrictions. DB drip coffee and Snowing in Space nitro cold brew coffee are also available for purchase. Thurs-Sun 7am-noon.

Standing Room

ONLY

the

summit

HOOpla

hookup

The

Outdoor

Bar

Family

Area

The

Shanty

Main

Stage

2nd Stage

The

Oak

Grill

free

water station

DB Shop

& abc store

guest

beer Bar

light &

bubbly

general store

cold beer

& fun

festival

entrance

lawn chair

seating area

you

are

here

hang area

to bonfire

& devils

backbone camp

40

Basecamp Brewpub is our full-service brewpub. Specializing in smoked meats and offering local choices including certain vegetables from our own Hoop House garden. 16 beers on draft along with a full bar and craft cocktails featuring spirits from Devils Backbone Distilling Co. Thurs 11:30am-9pm, Fri & Sat 11:30am-11pm, Sun 11:30am-9pm, Brunch Sun 11:30am-2pm

The Summit serves local craft coffee drinks and made-to-order breakfast. Thurs-Sun 7am-noon.

The Oak Grill uses an oak-wood fire to serve up quick bites, canned DB beers, and ice cold canned cocktails from Devils Backbone Distilling Co. Thurs 5pm-10pm, Fri & Sat 11:30am-1am, Sun 11:30am-6pm

The Outdoor Bar Outdoor Bar features a selection of DB beers including our two Hoopla collaboration beers: Hoop Light (the official beer of Hoopla) and The Motet Mountain Juice (a collaboration with The Motet), as well as ciders from our neighbors Bold Rock Hard Cider and Blue Toad Hard Cider, and ice cold canned cocktails from Devils Backbone Distilling Co. Thurs 5pm-10pm, Fri & Sat 11:30am-1am, Sun 11:30am-6pm

BEER & EATS

41

NEW! Hoopla Hookup is is an elevated festival experience. This experience includes private tastings, social hours with heavy hors d’oeuvres, intimate acoustic sets, and exclusive access to the Distillery Lounge. Ask about availability at the Box Office. Thurs 2pm-11pm, Fri & Sat 11am-1am, Sun 9am-6pm Hoopla General Store has Beer-2-Go, ice, and firewood for your campsite. It also has your Hoopla festival and artist merchandise. Thurs 11am-10pm, Fri & Sat 7am-1am, Sun 7am-6pm

Guest Beer Bar features beers from our brewery friends from the Pop-Up Beer Tasting. This bar will open Friday evening after the Pop-Up and will stay open while supplies last!

NEW! Light & Bubbly Stop by this bar for those light & bubbly options you so love! This tent features gluten removed and better for you options for festival goers looking for a healthier option. Fri 1pm-10pm, Sat 12pm-10pm, Sun 12pm-5pm

42

Stop by the General Store to grab some

swag!

Like this great stuff...

43

... & MORE!

A Big Hoopla Thanks to ourSponsors & Media Partners

General Store Hours: Thurs 2pm-10pm • Fri & Sat 7am-1am • Sun 7am-6pm

SATURD

MUSIC SCHEDULE

THURSDAY, september 26THTony Camm & The Funk All Stars

FRIDAY, september 27THMorgan WadeThe Judy ChopsThe Rad TradsRobert Walter’s 20th CongressJon Stickley TrioLarry Keel ExplosionIndecision

RipeKat Wright

saturday, september 28THGold Top County RamblersThe WooksLos ColognesJonah TolchinDangermuffinAaron Lee Tasjan

CaampThe Brook & The Bluff

The MotetThe Fritz

Sunday, september 29THDharma Bombs Gospel HourSarah WhiteJohn R Miller & The Engine LightsArlo McKinley & The Lonesome Sound

Ona

8-10 PM

12:50-1:50 PM2-3 PM

3:10-4:10 PM4:20-5:30 PM5:40-6:50 PM

7-8:25 PM8:35-9:45 PM

10-11:20 PM11:30-12:30 PM

12-1 PM1:10-2:10 PM

2:20-3:203:30-4:30 PM4:40-5:40 PM5:50-6:50 PM

7-8:30 PM8:40-9:40 PM

9:50-11:20 PM11:30-12:30 PM

10:30-11:30 AM11:45-12:45 PM

1-2:15 PM2:30-3:30 PM

3:45-5 PM

Main StageSecond Stage