How Can a company improve its marketing skills?

Great Marketing companies creatively devise marketing plans

and then Bring them to life via “Marketing Implementation”

Marketing Implementation is the process that turns marketing plans into action assignments and ensures they accomplish the plans

stated objectives.

Note : A brilliant strategic marketing plan counts for little if not implemented properly

But, What does it take to make a Great Marketing Company?

Firstly, The company must select target markets in which it enjoys superior advantages and must avoid markets where it is weak. Segmentation is the key .

All the Company’s employees and departments ought to be customer and market minded

The company must make sure the customer is always Satisfied and Loyal

Companies should have good working relationship between marketing, R&D and manufacturing and sales and customer service

Marketing R&D and

ManufacturingSales and

customer service

Together they are unstoppable !

The company must install incentives designed to lead to the right behaviors

It should manage a value delivery system in partnership with strong suppliers and distributors

The company should be skilled in building its brand name and image

If you BUILD it, They will COME

The company must be flexible in meeting the various

requirements and challenges of the customers

Created by Aishwarya Kandukuri, IIITD&MK during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com