how can airlines optimize social media content for maximum conversion?
DESCRIPTION
At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.TRANSCRIPT
ShashankNigamFounder&CEO,SimpliFlying
3 for driving conversion in social mediaideas
OnlineMarke+ngforTravelUSAMiami,2‐3June2010
Twitter: @simpliflying
Wednesday, June 2, 2010
Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers.
We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times!
A little about us...
What they say about us on TwitterSingapore :: New York :: Toronto
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It’s a level playing field
99%of retailers will have a FB page by 2011
91%will have a Twitter profile by 2011
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It’s crowdedWednesday, June 2, 2010
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The tail shouldn’t end up wagging the dog
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Business ObjectivesBrand Engagement
Designing a Social Media engagement model
Driving
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Would you enter
a new market
like this? Wednesday, June 2, 2010
Or like this?
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Business Objectives
The Conversion Prism for Travel
Revenue
Loyalty
Brand Engagement
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3 for driving conversion in social media
ideasWednesday, June 2, 2010
Convert YouTube lookers to bookers1
A link to landing page
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Forrester research confirms that adding customer comments during booking boosts conversion
Integrate reviews from: 1. Skytrax2. Eezeer.com3. Tripadvisor.com4. Expedia and others...
Infuse social media in the booking path2
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Drive loyalty through word of mouth3
*Thisisjustamock‐upfordemonstra6onpurposes
Earn miles by tweeting
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ROI + ROE Dashboards for monitoring success
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So, don’t just sit there and do nothing!
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Take the leap.Wednesday, June 2, 2010
It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.
Charles Darwin
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“...and you don’t want to be the one looking like an ostrich with its head in the sand...”
Azran Osman-Rani, CEO, AirAsia X5 Aug 2009
Wednesday, June 2, 2010
Let’s talk...Email: [email protected]
Twitter: @simpliflying
Download this presentation (and more) http://bit.ly/SMkeynotes
Wednesday, June 2, 2010