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How can companies attract customers and cultivate strong relationships?

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Page 1: How can companies attract and retain the right customer and cultivate strong relationships

How can companies attract customers and cultivate strong relationships?

Page 2: How can companies attract and retain the right customer and cultivate strong relationships

Build long-term relationships

Page 3: How can companies attract and retain the right customer and cultivate strong relationships

Customer Relationship Management

Page 4: How can companies attract and retain the right customer and cultivate strong relationships

Carefully manage the customer touch points

Page 5: How can companies attract and retain the right customer and cultivate strong relationships

Use Social Media

Page 6: How can companies attract and retain the right customer and cultivate strong relationships
Page 7: How can companies attract and retain the right customer and cultivate strong relationships

Permission Marketing

Page 8: How can companies attract and retain the right customer and cultivate strong relationships

Customer Empowerment

Page 9: How can companies attract and retain the right customer and cultivate strong relationships

Customer Reviews andRecommendations

Imp decision factor is recommendations from consumers

Page 10: How can companies attract and retain the right customer and cultivate strong relationships

How to attract and retain customers?

Page 11: How can companies attract and retain the right customer and cultivate strong relationships

Reduce customer Defection

Keep the customer churn low

Page 12: How can companies attract and retain the right customer and cultivate strong relationships

Understanding the Retention dynamics

Satisfied customers are company’s customer relationship capital.

Page 13: How can companies attract and retain the right customer and cultivate strong relationships

Manage your customer base

Page 14: How can companies attract and retain the right customer and cultivate strong relationships

Build loyalty

Page 15: How can companies attract and retain the right customer and cultivate strong relationships
Page 16: How can companies attract and retain the right customer and cultivate strong relationships

Create Tie-ups

Page 17: How can companies attract and retain the right customer and cultivate strong relationships

Win-backs

It’s easier to reattract Ex-customers

Page 18: How can companies attract and retain the right customer and cultivate strong relationships

These slides were Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship by prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com


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