How Can Companies Attract And Retain Right Customers,

And Cultivate Strong Customer Relationships ?

Aim to build stronglong term relationships

Enact ‘Precision Marketing’ to build

strong long term relationships

Customer Relationship Management is essential !

Manage detailed information about

individual customers and all customer

‘touch points’ to maximize loyalty !

Personalizing Marketing

Make sure the Brand and its Marketing are as relevant as possible

Social Media is a powerful tool in Relationship Marketing

Adopt Permission Marketing

Adopt Permission Marketing

Selling to people who actually want to hear

from you is more effective than interrupting

strangers who don’t !

Embrace One-to-One Marketing

Embrace One-to-One Marketing

Aston Martin engages in one-to-one marketing with a

select group of customers :)

Customer Empowerment

Customer Empowerment

The Customer is the King !

Customer Reviews and Recommendations

Customer Reviews and Recommendations

it works :)

Attracting and Retaining Customers

Reduce Defection

Understand Retention Dynamics

Manage Customer Base

Build Loyalty

Create Institutional Ties

Ensure Win-Backs

It's our job every day to make every

important aspect of the customer experience a little bit better :)

Slides by : Priyanjit Biswas