How can company’s retain or attract right customers

and cultivate strong customer relationships?

3.

The goal is to build strong long-term relationships.

Customer relationship management (CRM)

focuses on the consumer “touch points”

Make the brand relevant to custo

mers

Permission marketing…

One-on-one marketing to exclusive customers

Customer empowerment..

Customer review and

recommendation

How to attract and retain customers?

Reduce deflection

Understand the retention dynamics

Manage your customer base

Build loyalty

Creating institutional ties

Win-backs