How Content Gains Meaning

and Value in the Era of

Spreadable Media

How Content Gains Meaning and Value in

the Era of Spreadable Media

Henry Jenkins, USC

Content is transmediia

Content is Transmedia

Transmedia storytelling

represents a process where

integral elements of a fiction get

dispersed systematically across

multiple delivery channels for

the purpose of creating a unified

and coordinated entertainment

experience. Ideally, each medium

makes it own unique

contribution to the unfolding of

the story.

Solja Boy--FOUND

Content is Participatory

Web 2.0 critique

Content is remixable

Content is Remixable

http://www.youtube.com/watc

h?v=HfuwNU0jsk0

content is spreadable Content is Spreadable

"We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep on humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information."

\\ Neal Stephenson

Circulation

vs.

Distribution

Link to:

http://www.youtube.com/watc

h?v=KStnbXWfnuk

Content is Global

Content is Global

TEXT

content is independent

Content is Independent

Iron Skies