How did you attract/address your audience?

Questionnaire Feedback:

Evaluation of Feedback: The most common positive point – based

on feedback – was the camerawork suggesting that we attracted our audience through our vision and portrayal of the issue of youth homelessness, in which is a increasing problem of modern society. Our group ensured we focused on close-up shots of our main character, Sam, throughout the opening so as to depict the representation of youths accordingly to address the issue so that our target audience of 15-24 year olds can relate. We also frequently used high angle shots, particularly in the opening shot of Sam in the underpass. This establishes immediately the representation of minorities in which the concerning issue of unemployment and homelessness for the younger generation creates a rough and difficult lifestyle and therefore the camerawork allows us to depict that thus attracting and addressing our audience.

Character and Cliff-hanger:Our main character, Sam, is initially from Malaysia thus widening our targeted audience. Having an

Asian man depicted as vulnerable in an unknown location then attracts our audience by creating a situation that is relatable thus making the opening authentic and realistic. He is of an ethnic minority making him more vulnerable and a more likely target for the crime being depicted in our cliff-hanger.

On the other hand, we feature a female murderer who is not dressed provocatively therefore not making her objectified. The costume of red lipstick references the ‘femme fatale’ of 1940’s noir hinting that she is dangerous and deviant. She is dressed in an all black costume and not much of her appearance is shown other than her face thus not making her objectified. This may attract a small female audience through the progressive role of the woman who is murdering the male however the issue is not the woman but the hate crime committed against the homeless man. This therefore targets both male and female where the situation is applicable to both genders.

However, the cliff-hanger implies much about the female character and that she is dominant, thus not making her marginalised however the homeless, ethnic minority is. This then appeals to our audience as it represents the issue of homelessness as common and raises the situation for other audiences to see. It is a realistic topic and therefore the representation is crucial to present the hate crime is negative so we can sympathise with those in the same situation.

Also, because the cliff hanger is ambiguous and suspenseful, it is appealing to our audience who want to watch the rest of our film based on the opening. The cliff-hanger must be tense and leave the reader asking questions and therefore the ambiguity thrills our audience so that it is appealing.

Location:Our Location was distinctively in Norwich in which attracts a specific audience of those

living in or near Norwich. For example our first location shown is in the underpass directly beneath the city centre. It is frequently used by people travelling to work everyday thereby making it recognisable to local people.

An example where location was significant was the film ‘Alan Partridge: Alpha Papa’. Though not a thriller, it is a clear example where location has an impact to attract a special and local audience. For example, over 7,500 people petitioned on Facebook for the film premiere to be in Norwich, where it was filmed, showing popularity to those who live in the same location. Similar to our location, our group then attracts our audience with the use of a recognisable location that our targeted audience would be familiar with thereby appealing to them.

Cliff-hanger: The opening to the film must initially grab the audience so

as to appeal to them. Our group left our cliff-hanger ambiguous however there are implications of what is happening but the consequence or result is unclear. This then grabs our audience through its ambiguity leaving them asking questions, wanting to know what will happen. Particularly because the issue of the hate crime is serious, our audience who can relate would want to see if our representation was progressive. For example, does the homeless man survive? Or is he another victim of modern Britain? This then intrigues our audience thus attracting and addressing them.

http://www.youtube.com/watch?v=39QYV8CnLZc&list=PLnEq-1Dzw5TJvJLew8UvvoQgBOW6vM_tO&feature=share&index=21

Mise en Scene:We explicitly reference ‘Heavenly

Creatures’ with the mise en scene in our opening production. For example, the prop used in which our female murderer uses to commit the hate crime against the homeless man was inspired by the murder weapon used by Pauline in ‘Heavenly Creatures’. This attracts our audience through it being recognisably the mise en scene used in the film, therefore making the audience feel clever through the recognition. Because ‘Heavenly Creatures’ features a female murderer, and so does our thriller, ‘Norma’, audiences can create associations and it would potentially attract the same audience therefore allowing them to see the intertextual reference and immediately want to watch our thriller opening thereby attracting our audience.