How does appearance of the packaging influence the choice of the consumer?

Lavoro svolto da: Bortolozzo Stefano,Cirillo Debora,Fossa Sara,,Nidoli Giulia.

All Shopping!

• You have finished your breakfast snacks for tomorrow, so you go into the aisle of sweets and choose the merchandise. Suppose you have a sum of money in your wallet and you can spend it all. Which box would you choose?

• Let's see...

Economic snacks howewer made with the same ingredients of others in Italy.

“Mmmh..”

Classic snacks that respect the relation between quality and price, but more expensive, produced in Italy and with the

same ingredients of the first.“But look at that lovely image.

I'll choose it!”

Same ingredients, same origin. But the convenience?

“Yes that chocolate looks so delicious, I'll

choose this one”

To sum up

• Kind of food: the cost of the packaging affects the prices and consumer choice.

• The packs affect up to 30% on sales of industrial food and fill the dustbins of home. Since 2000 packaging has increased by more than one million tons even though the percentage of recycling is increased of 66%

In addition...

• Boxes, bottles, parcels fill over half the dustbins of houses. They are a burder on the family budget, affects up to 30% on

the price of industrial food sales. In other words they cost more than the product

contained in it.

• The whole food sector is responsible for more than 2/3 of the total

production of packaging waste.

Some small efforts for the reduction of rubbish!

• For example reusing shopping bags.• When it's possible buying large sizes than the

smaller one.• Buy buck merchandise (for example at the

market or in the fruit department).• Buying directly on farms or by distributors of milk

or wine, where the saving increases up to 40 % on the original price.

• You may reuse the containers used, for example plastic bottles.

So, it is better to prefer buck goods..

…To packaged goods

•Not only for the environment but

also for your wallet!

• Next time you go shopping, compare more inviting goods and the less, think about the relation between quality and price, the ingredients and the origin...

• If there is a good relation....CHOOSE THE ONE WITH THE LESS ENVIRONMENTAL IMPACT!

• The quality is secure, in addiction buck goods give you more security on the freshness of the goods.

sources:

• Per le immagini :• CARRELLO: cerca “Carrello della spesa” su

www.google.it• MERENDINE: Cerca “Merendine confezionate” su

www.google.it• PATTUMIERA:

http://digilander.libero.it/pennapiuma/immagini/pattumiera.jpg

• MERCE SFUSA: cerca “mercato” su www.google.it• SUPERMERCATO: cerca “Supermercato” su

www.google.it• Per il testo:• http://www.agricolturaitalianaonline.gov.it/contenuti/

ambiente_e_territorio/sviluppo_rurale/biodiversita/caro_imballaggio