how does express melody bgm solution help my retail and f&b business?
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www.expressmelody.com
Who Are We?Express Melody is an online digital music service. We provide environmental music to areas such as:
◎ Retail shops,◎ Shopping malls,◎ Restaurants & Cafes, ◎ Hotels,◎ Showrooms and many more.
ASEAN ICT Awards (AICTA)
Recognizing the best ICT achievements across ASEAN
region
AICTA Awards 2013Digital Content category
Finalist
Singapore infocomm Technology Federation
(SiTF)
Innovative ICT Application/Solution
championed by the industry
SiTF Awards 2013Cloud Solution category -
Silver
Awards and Accolades
◎ Legal licensing issues – who to apply to and what?
◎ Hassle of CD distribution and storage – costly and bulky
◎ Limited songs – CDs provide 10-20 songs monthly only
◎ Problem intensifies with multiple outlets islandwide
◎ Staff might play their own music; not aligned to your brand or even worse, have inappropriate lyrics which will offend customers! (Read: Forever 21 case)
Challenges
Tablet
SmartPhone
Desktop
Music-As-A-Servic
e
Shopping Malls
Retail Stores
Hotels
F&B outlets
Our Solution
Visualization
It can work with internet LAN port or on wireless mode. Even without the internet, it has an offline cache function
to stream music continuously.
Hassle-free and convenient.
◎ Extensive library of fully licensed music; no more worries about repeat songs or copyright infringements
◎ Patented cloud computing system to pipe in music; just 1 installation needed
◎ Offsite and onsite (local) technical support provided by dedicated team of engineers
◎ Manage and control all music at all outlets from headquarters
◎ What type of music suits your outlet or brand best? We offer playlist recommendation and customization*
Solution
SimplicityThere is no need to download complicated applications.
Control everything on your browser, on any PC.
MobilityAway from the office? Fret not, simply whip out your mobile to make quick changes.
◎ HQ can systematically control audio ambience e.g. In F&B, faster paced music can be played during lunchtime to increase table turnover rate & employee working speed
◎ Ability to control timeslots and insert voiceover messages
◎ Save costs on CDs & CD players and avoid paying higher-priced licenses
◎ Statistics show signs of higher productivity & salesi.e. Strategically played music in store can increase gross sales by 38%
Benefits
Other CMOs Cannot InterveneCollective Management Organisations are appointed by copyright owners to administer the licensing of rights, collection of royalties and enforcement of rights on their behalf. - IPOS
CMOs (e.g. COMPASS/MACP/BMI)
Popular Music by e.g.:Sony Music
Warner
EXPRESS MELODY
Music by:Independent artists
Rights&
Royalty Collection
Rights&
Royalty Collection
Summary• Limited Songs• Manual changing of
songs• Bulky old CD/MP3
system
• Inability to control staff’s selection of music
• No audio branding identity
• Playlist same as competitors
• Illegal downloads and unlicensed music leads to prosecution and bad reputation
• Unlimited music selection• Automatic refresh of
playlist• Savings on cost and space
• Manage sound ambience of all outlets with ability to control timeslots and insert voiceovers
• Specially selected music to stand out amongst competitors
• No more worries about music licensing
• Being a good corporate citizen standing up to support copyrights
Brands Engagement
