How effective is the combination of your main product and ancillary

texts?

Music video

The music video is for a song that was already released and has a music video so it is a re-release of these things which because in our audience research it was identified that the audience like parts of the bands history and re-realising a song will create excitement for the greatest hits album and because the video is only available on the digipak DVD more people will get the album.

Also the colour scheme from the album features in the Mise-en-scene of the video because the main colours of the clothes are red, black and green which are all colours that are part of the album.

Magazine AdvertThe magazine advert promotes the album because it is an advert that will be placed in popular magazines like Kerrang or NME and it has links to the album. Firstly like the music video the advert shares the colour scheme of the album because the colour of the text on the advert is the same as on the album, which all links back to Pendulums earlier albums because the fans like it and because it is a greatest hits album.

The advert also features the logo from the album cover to promote the album

The magazine advert promotes the album because it shows the places the album can be bought from

It has a layout similar to the album

The advert has the name of the album