How effective is the combination of your main product and ancillary tasks?

By Alex Reid

Brands

• Brands are all around us, They are the well trusted logos we see and instantly recognise the product and trust the quality of it.

• Brands can be used in many different ways: – To personify a product– To identify a product– To catch attention– Or even to say “It’s from this company... It’s good”

How Brands Talk To The AudiencePrimary colours scream for attention. The use of a stallion suggests speed and power

Easily recognisable as one of the biggest brands around.Apple’s logo acts as a memorial to Alan Turing, as well as being a computing joke (Bites)

Drawn in a cartoon style, this logo suggests comedy and ease of watching.

The amount of brands is endless!

Branding in Music

• Every band has a brand identity which represents the band in a there desired image.

• Brand images soon become one with the band and as soon as the band becomes recognisable , so does the brand. This brand then carries value as it can boost sales, promote the band or even dictate the brands image. This is because the public become so accustom to a brand, they expect the band to follow.

Band Logos and Brands

Inspiring music brands

• The band “Hollywood Undead” began with the simple idea of masks as there brand identity, they soon became associated with rock/rap and became very “Gangster-metal”.

• Recently the band have changed there masks, and due to this “G-metal” brand, they have to maintain the image by making there masks more this way.

Hollywood UndeadBefore - After

Before

After

Other Bands

• Other Bands that use masks (like Slipknot, Mushroomhead, GWAR and The Berzerker) have also been forced to change there image according to there brand, because more is expected of them.

• As brands change, bands have to adapt.

Evidence of change

• A very clear example of a band changing with the identity is GWAR

• This is them in 1986:

Evidence of change

• This is GWAR now:

Evidence of change

• As you can see there is a massive leap in there attire, this is largely due to the brads, forcing the band forward to meet demand.

Our Brand Image

• We created our brand image largely inspired by Hollywood Undead and Slipknot.

• Our brand image fits our target audience (which is similar as to that of the bands that inspired us).

• Our grungie feel and rock undertone if a well fused hybrid that works smoothly with the music and bands attire.

Our Target audience

• Our target audience is predominantly Upper-adolescent to adult Males (16 - 20, Caucasian, with an abundance of disposable income and emotion that needs to be expressed.

Consistency across the products

• We also use a symbol that we used recurs across the ancillaries and has become like a band logo.

• The band also has a “Look” in that masks are constantly used.

Consistency: Colour

• To maintain this idea of consistency in the band we also had to keep the colour schemes and symbols the same.

• The use of earthy colours and bold blacks were mainly to re-enforce this.

Consistency: Images

Similar band shots and stances.

Drawn pictures, personifying the band members

Same logo and banner to create familiarity.

Consistency: Images

• As you can see, many methods of creating familiarities and consistency are used.

• This is so that the audience feel comfortable and familiar, this would make them more likely to buy it.

The Ancillaries

The Ancillaries

Media Language

• The media language in our video plays a heavy part of forming the band identity.

• The lighting used when the masks were off was very low key and also backlighting to give very little away of the artists face, this maintains the mystery of the band with them still being able to take the masks off.

Media Language

• The kind of cinematography we also did furthers the mystery of the artist as even if we see the artists, there face is never totally visible, it is either a side view or just one section of the face.

Media Language

• Editing also played a part in this as it never remains on a face long enough for the audience to settle on any facial features, leaving the artist completely obscure, yet being in plain sight.

Other Media Language:

• The Mies en Scene and sound go together very well as this underground/nu-metal theme is shown in the graffiti in the abandoned PowerStation.

• It’s very dark, damp and rundown there, a scene you would expect a grunge style video to be set .

ML in the Ancillaries

• These themes are also represented in the ancillaries tasks, mainly through photography, Photoshop editing and colour scheme.

Conclusion

• I think that the our products are strongly linked through use of many methods and it is this bond between them that makes them very effective.

• When combined, these product show:– A distinct genre– A distinct target audience– And a powerful and unique selling point