HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS?BY GEORGE LAWLEY

Intention

Taken from our audience research, and study of conventions, we discovered that the audience wanted a clear link between the music video and the ancillary texts. Therefore we felt it important to come up with a concept that was both original, but had a clear link the between all three media’s.

Magazine Advert & Video

We have linked in the music video by using the same imagery. In this case the Radio, which we have modified so the BUSH now read E.L.O. We have also tried to incorporate our idea of Blue sky and the outdoors which makes up our background.

For the remainder of the advert we have used conventional ideas to display the information in a concise but bold way.

Magazine Advert & Digipack

We have used the same imagery throughout the Advert and Digipack. This has allowed us to go with a slick and interesting idea. We have flipped the front image on the back, as well as this we have used a blown up image of circular frequency wheel, whilst the inside cover uses a different theme to show the band members to the audience along with adding essential information such as copyright details.

Digipack & Video

Our video and digipack our very similar, we have done

this by adding the same Poster edge filter to them.

We have also brought in the radio image which appears

throughout the video. All characters that appear in

the video also appear on the digipack.

Effectiveness

The effectiveness of our music video and ancillary tasks means that the audience can relate to the products as a whole. The links between each of the texts is strong therefore it will be easy to market to an audience.

The bright colours and fun characters, will create an upbeat feeling to our music video as well as our Digipack and magazine advert.

The colour scheme that we have used is bright and should attract the audiences attention. They should also directly sell the song through the use of picture of an image that features several times in the music video.

The inclusion of Facebook and twitter symbols allow the audience to acquire more information about the artist and lead them directly to the video. Similar the quote on of the magazine advert demonstrate’s the popularity of the music. The use of iTunes, Google and Amazon gives the texts a contemporary feel to the texts.