How E.Leclerc speeds-up products’ time to market, while offering consumer better transparency.

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Mouvement E.Leclerc - Who are we?

IN A NUTSHELL

Specialized stores in France

International Stores

E.Leclerc Express en France

Stores owners in France Employees

Drives in France

Hypermarkets in FranceN°1 Retailer in France

with 20,4% marketshare

and 37,75G€ turnover

digital = 59,2% of growth

Differentiate by providing Transparencyto consumers who are

requesting it

Improve the omnichannel

shopping experience

Key challenges to tackle in omnichannel era

Make every product available on every channel to address

every sales' opportunity

1 2 3

How to bring data from the supplier to the Consumer?

From the back office up to the consumer touch points

Supplier

Supplier

Supplier

Supplier

Supplier

E-commerce

Stores

Mobile

SystemsCustomers

https://www.e-leclerc.com/catalogue/nos-magasins/magasins-specialises

and make it work for all E.Leclerc’s brands?

The question we asked ourselves?

How can you handle more than 10 000 suppliersand ask them to provide more data

with a better qualitywhile improving the time to market?

The supplier collaboration platform for omnichannel retailers

+16 000 brands 18 retailers

Listing & Data Collection

le Mouvemenet E.Leclerc has chosen Alkemics

Data Security : certification ISO 27001

Platform : collaborative tools between retailer and full range of suppliers (ex chat)

Technical Support and retail business expertise to support the project and a fast implementation

Iteration and agility of the data model to progressively cover all business needs

Compatible with GS1 standard but not limited to GS1

Results and return of Experience with Alkemics?

● Focus on data quality & supplier relationship

● Suppliers are accountable● Streamlined and data

driven communication with business teams

● A 30-people team in charge of “collection”

● ... working on behalf of suppliers

● Unefficient back-and-forth communication with business teams

The listing and data collection : before / after Alkemics

Business

People & Organization

● Manual process● Poor data quality● Unable to cope with new

needs● No traceability

Business

People & Organization

● End-to-end automation● Data quality KPIs● Agility for new needs● End-to-end traceability

Speed-up Product time to market

Operational benefits for E.Leclerc retailer

Operational & organisational efficiency through new process and tool -better internal collaboration

Fasten the digital innovations launch

1 single source/processto feed all business team and needs (pricing, listing, supply, e-commerce, marketing…)

Data QualityComplete, accurate and qualitative product data

“Standardized” collectionNo manual processing

with GDSN inter-operability

and flexibility

Differentiate by providing

Transparencyto consumers who are

requesting it=

nutritional, origin, health, environmental

infos are now collected ex: INCO & Nutriscore

Improve the omnichannel

shopping experience

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digital assets, keywords, videos are now available

on all channels

Benefits & Results for the key challenges of omnichannel

Make every product available on every channel to address every

sales' opportunity=

100 % increase of number of

products on digital channels

1 2 3

● Time saved in product information filling & sending

Tips to make it work: Key benefits for suppliers!

● Less typing errors

● One single standardized platform to centralize and share product information to all retailers

● Systematic controls, error detection and smart suggestions based on AI to improve data quality

Better collaboration between suppliers and E.Leclerc

● Reporting to monitor data quality, reactivity and response time with retailers

● Easiest communication in a chat to facilitate collaboration with retailer

French Apero in the Hall 7, stand 7

Alkemics, the supplier collaboration platform for omni-channel retailers

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