Maryland Lottery • 1800 Washington Blvd., Suite 330 • Baltimore, MD 21230 • mdlottery.com

Retailer ReportJanuary/February 2012

Bigger Jackpots. Better Odds. More Millionaires!Lottery retailers across the state are preparing for exciting new changes coming to Powerball, which rolls in on January 15, 2012. With a new price point, new base jackpot and more million dollar prizes, your Lottery retail business is sure to reap the rewards. “The Lottery is thrilled to announce increased bonuses for you, the retailers,” said John Martin, Assistant Director of Lottery. “Not only are we increasing the amount you’ll receive for selling winning second-tier and jackpot Powerball tickets, you’ll also see some changes in the bonus structure for Mega Millions.”

INCReASeD ReTAILeR BONuSeS• Sell a winning jackpot ticket* for Powerball or Mega

Millions, and you will receive a bonus of $1,000 per $1 million of the jackpot up to a maximum of $100,000. The retailer bonus will stay at $25,000 for Mega Millions jackpots up to and including $25 million.

• Sell a second-tier Powerball ticket without Power Play, and the retailer bonus will increase from $1,000 to $2,500.

• Sell a second-tier Powerball ticket with Power Play, and the retailer bonus will increase from $2,500 to $5,000.

* Shared jackpots will determine the proportionate share of the retailer bonus.

BIGGeR JACkPOTS• The estimated starting Powerball jackpot will rise

from $20 million to $40 million• The minimum increase in the Powerball jackpot

when it rolls will be $10 million

BeTTeR ODDSWhen your players find themselves with winning tickets (and more of them will, thanks to Powerball’s improved overall odds) they’ll be returning to your store to cash them in, which adds up to more business. More folks buying tickets, more folks winning and more folks cashing – you come out ahead in more ways than one.

MORe WINNeRS & MORe MILLIONAIReS• Second-tier prize will increase from $200,000 to

$1 million• The prize for players who only match the Power Ball

will increase from $3 to $4• Overall odds of winning any prize improves to 1 in 32• Odds of winning the jackpot prize are better with the

new matrix (1 in 175 million vs. 1 in 195 million)

NeW MATRIx• Powerball will have the same easy-play style, but the

matrix will change from 5/59 + 1/39 to 5/59 + 1/35

Be prepared for a powerful presence in your store with the debut of the new $2 Powerball!

Ravens Cash Fantasy updatesEveryone likes a strong finish, which is why the Lottery amped up the Ravens Cash Fantasy game the past couple of months. We are always happy when we are able to reward you, the retailers, and we hope the recent retailer incentive helped push sales of the popular game. Winners continue to pour in from the Internet promotion, which still has exciting prizes remaining to be won – including $1 million! Keep promoting the game, and please remind players that they not only have to enter their extra yards online, they must select drawings to enter, too. Just tell them to go to mdlottery.com/ravens for a chance to be one of Maryland’s newest millionaires!

HMessage from the Director:

appy New Year everyone. I hope that all of you had a terrific holiday season. Now that the hustle and bustle is behind us, I look forward to the exciting opportunities that 2012 holds. The Maryland Lottery has many innovative products and promotions on its agenda, including the new $2 Powerball enhancement.

Still going strong is the Ravens Cash Fantasy scratch-off and Internet promotion, which continue to score big with players. In addition to the existing prizes available to be won, we’ve added numerous new cash prizes, so remind your customers to get in on the football fun.

And, be sure to use your point-of-sale materials to keep your customers informed about all of the other great ways to play and win. Remember, your Lottery representative is always available to provide the latest Lottery news, as well as suggestions on how to improve your Lottery business.

Please take a few moments to read through the rest of our Retailer Report for further updates. Thanks, and once again, Happy 2012!

Stephen Martino

FINAL CLAIM DATeS:Last Date to Claim Prizes: 2/20/12 • #711 High Roller ($10) • #746 Casino Royale ($10) • #844 Bingo Times 10 ($5) • #852 Lucky Hearts ($2) • #860 Dream Green ($5)

Check out ALL Lottery scratch-offs with remaining prize information at mdlottery.com/games/scratchoffs

ReMINDeR!Retailers, remember you can now download your instant ticket reorder forms from the Lottery’s website, mdlottery.com! Just click on Retailer Corner to take advantage of this easy tool and while you’re there, check out the Plan-O-Gram to optimize your scratch-off display.

Just Announced: Platinum Rewards top-prize drawing

to be held on April 24, 2012!

NeW SCRATCh-OFFSJAnuARy 9 LAunCH

FEBRuARy 6 LAunCH FEBRuARy 20 LAunCH

JAnuARy 23 LAunCH

District Sales Representative Glenn Abbott enthusiastically promotes the Ravens Cash

Fantasy game using the side of his van!

In the Spotlight. . .Donnie Fitz, owner of Roxy Liquors, knows how to attract Lottery players. From the large area with plentiful seating for more comfortable Lottery play to the monthly in-store second-chance contests providing even more ways to win, it’s easy to see why Roxy Liquors is the location of choice for many Hagerstown area Lottery fans.

Donnie also devotes lots of attention and space to his display of Lottery scratch-offs and winner news. There are 48 instant ticket dispensers lining the wall, as well as copies of winning tickets, which have been sold at the store. In addition, Donnie has added a few scratch-off dispensers on the counter to feature new tickets.

Donnie’s proactive approach to Lottery sales even extends to the attire of his employees. Each worker wears a t-shirt with “Roxy’s Lottery Store” emblazoned on the back. All of this has helped Roxy Liquors, which has been open since 2006, land in the top three retailers in Washington County.

The store’s logo says it all: “Roxy’s Lottery Store…where the winners play.”

Roxy Liquors is Rocking Sales

Retailer Sells Winning Multi-Match Ticket

Odenton Liquors sold a $575,000 winning Multi-Match ticket to a Severn man on

December 1, 2011. Owner Baljit Cheema received a $1,000 bonus check!

On the Go with Ravens Cash Fantasy

Lottery Sales Representative Leroy Thorne (left) works closely with Roxy Liquors Owner Donnie Fitz.

5

The Maryland Lottery’s Reps of the Quarter

Welcome John Martin, New Assistant Director for the LotteryA recent addition to the Lottery’s executive staff, John has been out and about visiting Lottery retailers across the state, getting to know you and your operation. If you haven’t yet had the pleasure, don’t be surprised if John pops into your store to introduce himself.

“As partners, I truly appreciate what our retailers do to sell Lottery products,” said John. “My door is open; let me know how I can help.”

Formerly deputy director of the Ohio Lottery, where he oversaw the office of sales management, John is eager to lend his record-breaking sales expertise to your business -- helping to boost your bottom line.

Patti Connor, Corporate Accounts Manager“To be nominated for your commitment and

dedication to your job by your peers speaks volumes about Patti’s work ethic and teamwork mindset. Her positive, can-do attitude is a consistent asset, which

is exemplified when encountering challenges.” – Patricia Regalbuto, Corporate Sales Manager

Lottery Sales Manager Frank Hemberger and PattiGary and Lottery Sales Director Al Ringgold

Gary Lashley, District Manager “Having been a retailer himself,

Gary Lashley is very attentive to the needs of his agents.

His Lottery knowledge and customer service are superb.”

– Donna Zawitoski, Regional Manager

Extrema Lottery Terminal & Player Activated Terminal (PAT) Vending Machine888-427-7568

Instant Ticket Vending Machine (ITVM)800-820-7406

Tel-Sell Scratch-Off Ticket Ordering866-832-1477

Customer Service at Lottery Headquarters410-230-8800 (ask for your sales rep)

Your Lottery Telephone Reference Guide

High’s #010 on Twin Arch Rd. in Mt. Airy sold a $50,000 winning Black Jack scratch-off to David Johnson, Jr. of Mt. Airy

Post Road Liquors on Revolution St. in Havre de Grace sold a $1 million second-tier winning Powerball with Power Play ticket to Jose Antonetti of Havre de Grace.

Big Scratch-Off Winners – 11/1 - 12/6

Winners! Winners! Winners!

Store City Prize GameHudson News BWI Airport $1,000,000 Silver and Gold Murphy’s Town Avenue $1,000,000 Big Money Mega Play & Country Noahs Super Market Clinton $250,000 Ravens Cash FantasyGiant #336 Wheaton $250,000 Instant Cashout Wing Hing Baltimore $100,000 Big Money Bingo 7-11 #20294 Rockville $100,000 Fast Cash E-Z Convenience Baltimore $100,000 Fast Cash Smallwood Citgo Pasadena $50,000 Crossword MultiplierTeam Spirits Cockeysville $50,000 Crossword MultiplierRiver Hill Sunoco Clarksville $50,000 Blackjack Quick Mart Annapolis Annapolis $50,000 Cruise for Cash Festival Major Liquors Frederick $50,000 Gold Bar Plus Crown Liquors Hyattsville $50,000 Hot Hand Lauer’s Superthrift Pasenda $50,000 Nutcracker Cash DoublerQuick Mart Annapolis Annapolis $50,000 Nutcracker Cash DoublerHi’s Convenience Clinton $50,000 Crossword MultiplierRays Convenience Store Brooklyn $50,000 Nutcracker Cash DoublerHoney Bee Liqours Glen Burnie $50,000 Amazing 8’s Pincus Liquors Brentwood $30,000 Money Magnet Safeway Severna Park $30,000 Bonus 3’s Sunoco A+ Mini Mart Takoma Park $30,000 Cash Craze CrosswordButler Store & Liquors Butler $10,000 Winner Wishes Safeway #4868 Laurel $10,000 Black F&W Convenience Ft. Washington $10,000 Silver and Gold Kenwood Liquors Baltimore $10,000 Triple Payout Economy Liqours Seabrook $10,000 Instant Cashout The Channel 3 Connection Riverdale $10,000 Ravens Cash FantasyCigarette Outlet Arbutus $10,000 Instant Riches The Arcade Baltimore $10,000 Platunum Cash Frankford Market Baltimore $10,000 Ravens Cash FantasyDash In #7098 Clinton $10,000 Blackjack

Store City Prize GameGiant #348 Clarksville $10,000 Ravens Cash FantasyBloom #2703 Walkersville $10,000 Winner Wishes7-11 #34280 Baltimore $10,000 Platinum Cash 7-11 #11725 Ellicott City $10,000 Triple Payout Brenbrook Shell Randallstown $10,000 Platinum Cash Southern Liquors Solomons $10,000 Cash King Festival Major Liquors Frederick $10,000 Platinum Cash Airport Shell Baltimore $10,000 Winner WishesRegal Liquors Baltimore $10,000 Ravens Cash FantasyDominion Convenience Chester $10,000 Maximum Jackpot Store Shoppers Food Warehouse Baltimore $10,000 Maximum Jackpot #2295 Faststop North Beach $10,000 Amazing 8’s 7-11 #11657 Landover $10,000 Ravens Cash FantasyRoyal Farm #050 Baltimore $10,000 Double JackpotBF’s Foods #47 Oakland $10,000 Blackjack 7-11 #39173 Hanover $10,000 Maximum JackpotHouse of Liquors Westminster $10,000 Big Money Bingo2000 Liquors Lexington Park $10,000 Instant CashoutDiscount Liquors Huntingtown $10,000 Winner WishesCattleman’s Pride Baltimore $10,000 Crossword MultiplierHarper’s Choice Liwors Columbia $10,000 Fast Cash Maryland News Center Hyattsville $10,000 Platinum Cash Giant #145 Baltimore $10,000 Fast Cash 7-11 #28961 Libertytown $10,000 Platinum Cash Wise Mart II Sharptown $10,000 Amazing 8’s Wheaton Winery Silver Spring $10,000 Winner WishesRhodes Store Church Hill $10,000 Fast Cash Centre Liquors Leonardtown $10,000 Blackout BingoMidway Discount Beverages Oakland $10,000 Santa Paws Morrell Park Deli Baltimore $10,000 Black Eastern Avenue Gas Station Baltimore $10,000 Big Money Bingo