how is big content different from big data?
DESCRIPTION
Moving the Mountain -- Evanta CIO Presentation on Big Data and Big Content -- central premise -- Big Data analysis without a strategy for the Content that usually fulfills the analytics is a waste of time.TRANSCRIPT
Moving the Mountain – Making Big Data and Big Content Work for You
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The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles
Schumpeterian Volatility – Looking Toward 2020
1977 1984
Fortune 100 = 100 79 still on the list
2005 2012
Fortune 100 = 100 25 still on the list
2010 BRIC GDP = $8.6 B
2020 BRIC GDP = $20.2 B
2010 G7 GDP = $30.4 B 2020 G7 GDP = $36.7 B
IT Volatility
Source: Geoffrey Moore, Escape Velocity
Era
Years
Typical thing
managed
Best known company
Content mgmt focus
Mainframe
1960-1975
A batch trans
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-2001
A document
Microsoft
Document Mgmt
Internet
2001-2009
A web page
Content Mgmt
Social and Cloud
2010-2015
interactions
Social Business Systems
Systems of Record
Systems of Engagement
Platform Volatility – from Mary Meeker, KPCB
Big Data Volatility – Phase 1 - I like Big Data!
Big Data Volatility – Phase 2 -- Who Cares About Big Data? – Too Much Hype
And then came this week…
Big Data Volatility – Phase 3 – The Great Awakening -- Per the Press, the End of Life as We Know It!
The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles
Who Are We? What is the CIOs Role?
#AIIM13
http://www.flickr.com/photos/mxmstryo/4033816209
“We’re in the complex systems business.”
“We’re in the technology provisioning business.”
“We’re in the enforcing policies business.”
“We’re in the security business.”
“We’re in the help desk business.”
One Perspective Expressed to a new CIO Upon Taking the CIO Job at a Leading PR Firm:
“CIO” = “Career Is Over.”
Professional Volatility Survey by HBR, Economist, CEB, Intel, TNS Global
“57% of the executives expect their IT function to change significantly
over the next three years, and 12% predict a complete overhaul of
IT.”
“Almost half of CEOs rate their CIOs
negatively in terms of understanding the
business and understanding how to
apply IT in new ways to the business.”
“Only a quarter of executives feel
their CIO is performing
above his or her peers.”
“Almost half of CEOs feel IT should be a commodity
service purchased as
needed.”
Source: “The IT Conversation We Should Be Having,” HBR Blogs
The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles
Opportunity? Risk/Cost?
Does Big Data Mean…
YES!
Big Data is not just “more data.”
--Thornton May
The Second Half of the Chessboard…
StructuredInformationi.e., “data”
UnstructuredInformationi.e., “content”
Managed in ECM &
ERM systems
Managed via
traditional BI and Data Warehousin
g
Currently unmanage
d
Value of Information per Unit to Organization
BIG DATA
Original concept – Freeform Dynamics
2
3
Social, images, audio, video, text, office apps, web traffic,
print streams, email, documents
BIG CONTENT
Volume, Velocity, Variety, Complexity
2.5 quintillion bytes/day
Systems of Record
Systems of Engagement
1
Internet of things – e.g., climate data, transaction records, phone GPS data – intelligent, interconnected,
and everywhere
4
LOW Value/ByteHIGH Value/Byte
From McKinsey, Big data: The next frontier for innovation, competition & productivity
The Challenge of Extreme Information at Scale
A typical large organization…
• Hundreds to thousands of legal matters and legal holds
• Hundreds to thousands of record classes• 5,000+ regulations that mandate specific record
keeping• 10,000+ file shares and SharePoint sites, multiple
ECM systems and hundreds of core applications• 2,000+ departments of people working on specific
business functions• 10,000+ employees• Multiple countries in which they operate
From Defensible Disposal: You Can't Keep All Your Data Forever, Forbes, 7/17/2012
1 From Defensible Disposal: You Can't Keep All Your Data Forever, Forbes, 7/17/2012
40% growth means that 15 petabytes
today will become 39 petabytes in 3
years.1
To determine what really needs
to be kept, IT typically has to make a billion
choices.1
2 From AIIM Information Governance Study
In 42% of organizations, the volume of
paper records is still increasing. 2
31% of organizations don’t do any information
governance training and 18% only train
their RM staff.2
This translates into a hoarder problem.
From Compliance, Governance and Oversight Council
5% of information is subject to regulatory obligations, 25% of corporate data is of business value, and
about 2% is subject to legal holds.
Which means 68% of our information is junk.
“Hoarders” – Corporate Data Edition – Law Technology News
The average cost of a data breach for a UK
organisation has risen to over £2m.29% admit that they
will just go on buying more discs rather than try to figure out what to keep and what to
get rid of.
The e-discovery related cost of unwanted
information is $2.5 million per petabyte. And that’s the review cost, not the storage
cost.
From AIIM Information Governance Study
2013 Cost of Data Breach Study, Ponemon Institute
The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles
#AIIM13
Ultimately, “We are in the business of information logistics.”
A buyer migration is in motion…
Is/Current Will Be/Future
IT focused on cost reduction.
IT focused on value creation.
Senior Execs tech oblivious. Senior Execs tech aware.
Complexity guarantees security.
Simplicity guarantees security.
Mobile & social differentiators. Mobile & social are features.
Systems bought with CAPEX. Systems bought with OPEX.
Pure tech skills = value. Tech skills in context = value.
The Yin and Yang of Big Data…
Yin Yang
It’s all about technology. It’s all about the business.
Core=experimenting w/ data.
Core=testing hypotheses w/ data.
It’s all about analysis. It’s all about action.
All about Data Scientists. All about Data Entrepreneurs.
Ears and Eyes. Eyes and Ears.
Note: Links in Presentation are Live
Some free AIIM DIY Guides…
ECM Collaboration & Social BusinessSocial Business AssessmentRecords Management Best PracticesAutomating Content-Intensive ProcessesAutomating ERM with SharePointEffectively Organizing ContentScanning/Capture Requirements