how social media is changing recruitment & social media strategies
DESCRIPTION
Social Media is having an awesome impact on Social Media Strategies as we are now in touch with a much larger passive audience. we look at Action Plans that you need in place before you start Recruiting on Social MediaTRANSCRIPT
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How Social Media is Changing RecruitmentA look at the role of Social Media in the Past, Present and Future
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Socialnomics 2013
http://www.youtube.com/watch?v=QUCfFcchw1w
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4 Ways Social Media changed the Recruitment Process1. COMPANIES ARE CASTING WIDER NETS
• Most ATS (Applicant Tracking Systems) Solutions are linked to Social Media
and/or Blogs which gives a wider reach and an option for people to Share
• This allows staff to use Social Media to spread the word and gives Companies
access to a larger, more qualified Talent Pool
2. IT’S ABOUT YOUR ONLINE FOOTPRINT
• Most Employers spend more time checking your Facebook Profiles, LinkedIN
Endorsements and Twitter Feeds than doing formal telephonic references these
days
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4 Ways Social Media changed the Recruitment Process cont.3. IT’S GETTING PERSONAL
• Hiring Managers use your Online Profile to assess Culture Fit (or not) for the
organisation
• Candidates need to be aware of the online image that they are portraying for
prospective employers at all times
4. COMPANIES ALSO NEED TO SHAPE
• Companies are using social media to build their brand and passively recruit
potential candidates by positioning themselves as an attractive place to work
• Brands are becoming more Transparent
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How Recruiters use Social Media to Screen Applicants
http://www.youtube.com/watch?v=w6rGe-XBi9w
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• Facebook is the world’s largest Social networking platform with over 1 Billion registered members globally.
• Time Spent per month per person: 7 hours 45 mins• 1 out of every 7 minutes online is spent on Facebook• The average user has 130 friends• 800 million updates every day
• More than 6,1 Million South Africans are on Facebook • Facebook is South Africa’s fastest growing social network with over 100,000 new members registering
each month.• The proportion of urban adults using Facebook is a little less than double rural users - but rural users are
now at the level where urban users were 18 months ago, having officially crossed the urban-rural divide.• 5,2 Million Mobile Users and 3,2 Million Smartphone users in SA• 50/50 Male/Female Split• 2,8 Million are over 18 years of age• 1,3 Million+ Johannesburg | 960K Cape Town | 840k Pretoria | 550k Durban
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• 200 Million Twitter Accounts• 100 Million active users worldwide• 50% log in on a daily basis• 350 million tweets per day• 13% of online adults use Twitter• 1.6 Billion search queries per day• The average Twitter user has tweeted 307 times. • 163 billion tweets since the dawn of Twitter
• 1,1 Million Registered Twitter Users in South Africa• 405,000 Active South African users• 520,000 Unique South Africa visitors to Twitter.com• Average of 115,000 Tweets in South Africa p/day• Average of 3,4 Million Tweets p/month in South Africa• South Africans generate average of 80 Tweets p/minute• Most active cities: 19,684 Johannesburg | 14,273 Cape Town | 6,537 Pretoria
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• More than 175 million members in over 200 countries and territories.• Sixty-two percent of LinkedIn members are located outside of the United States (August 2012)• LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and
surpassed 5.3 billion in 2012.• More than 2 million companies have LinkedIn Company Pages.• 23 percent of unique visiting members come from mobile apps, versus just ten percent a year ago. That
number reaches 27 percent when including mobile visits to the website. (June 2012)
• There are more than 2, 2 million South African’s on LinkedIn • 600k between the ages of 18 to 54 years• 840k Johannesburg | 313k Cape Town | 160k Durban • Approx. 70,000 members in Government Sector• 950k at Executive or senior management level.• 500k are unpaid or at entry level• 20k are currently in training• 35% of graduates use LinkedIn as a primary source for their job search.• Executives from all of the Fortune 500 companies are on LinkedIn
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GOOGLE+ and YOUTUBE
• There are over 400 Million Google+ users in the world with almost half-million South Africa users • 36.32% Married | 31.92% Single | 42.42% looking for networking | 39.40% looking for Friends• Approximately 71% of users are male• Majority of users in SA – at 37.3% – are aged 25-34, followed by 18-24 year olds comprising 35.8%
• Over 800 million unique users visit YouTube globally each month• Over 4 billion hours of video are watched each month on YouTube• 72 hours of video are uploaded to YouTube every minute• 70% of YouTube traffic comes from outside the US• YouTube is localized in 43 countries and across 60 languages• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth• There are approximately 6 Million users in South Africa• YouTube Grew by just over 1 Million in the last 6 months in South Africa• The largest age group is 18-24 with total of 1 953 400 users, followed by the users in the age of 25-
34• 49% male 51% female
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Is your Company using the Powerthat is Social Media?
http://www.youtube.com/watch?v=RG7vv-647ek
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10 Things You Must Know About Social Media when Starting Out1. CONNECTING
• This is connect with potential candidates that are ‘standing out in the market’
and also to connect with potential clients that you are targeting
2. CONVERSING
• You now need to start chatting to these people – you can ask them questions;
retweet them and generally become their ‘online friend’
3. SHARING
• Now you need to get People’s attention by offering quality content, helpful tips
and bits of information designed to show your target audience just how
knowledgeable you really are!
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10 Things You Must Know About Social Media when Starting Out cont4. ENGAGING
• You have to make people want to Interact with you by being Charming and
Engaging. Make sure you ask and answer questions timeously
5. LISTENING
• This is a great platform to hear what your potential Clients and Candidates
really want and what solutions they are after
6. NETWORKING
• Social marketing is not differently than traditional networking. It’s a process
that must be followed consistently and with a firm strategy in order to be
successful.
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10 Things You Must Know About Social Media when Starting Out cont7. FINDING YOUR PLACE
• Where is your Target Audience hanging out? What works best for you?
Facebook, Twitter or LinkedIN – try then all and then decide
8. PROMOTING
• This is your platform to promote yourself so get busy talking about your Events
and New Positions that you are sourcing for
9. PLAY BY THE RULES
• Remember that politeness and manners still go a long way!
10. MONITOR YOUR REPUTATION
• Make sure your reputation stays Clean and Untarnished!
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