how stories build your business and credibilityfripp.com/handout/women-in-consulting.pdf ·...
TRANSCRIPT
How Stories
Build Your
Business and Credibility
Patricia Fripp - CSP, CPAE
Fripp before!
“Stories are the creative conversion of life itself… into a
powerful, clearer, more meaningful experience.”
- Robert McKee
Nobody Can Resist a Good Story
“Populate your stories
with flesh and blood
characters that the
audience can relate to.”
Add Characters and Dialogue
© 2018 Patricia Fripp 5
Your audiences will remember what
they “see” while they listen
Stories Have Power
© 2018 Patricia Fripp 6
“My dad walked into a diner…”
“In 1946 my dad walked into a diner…”
“Deliver the
dialogue.”
Don’t Report on the Dialogue
I’m So
Worried!Situation
Story Success Formula
10© 2018 Patricia Fripp
Solution in
Your
WordsSituation
Solution
Story Success Formula
11© 2018 Patricia Fripp
I Feel So
Secure!
Situation
Solution
Success
Story Success Formula
12© 2018 Patricia Fripp
Michael Hague
“A story has to be true;
it doesn’t have to be
accurate.”
13© 2018 Patricia Fripp
All Learning Needs
Repetition & Reinforcement
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First month - $237; following months $23
Reinforce the Session
[email protected], 415-753-6556
www.fripp.com/handouts
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www.fripp.com
© 2018 Patricia Fripp 17
Picture Words and Connecting Words
18
The Brilliance Breakthrough
- Eugene Schwartz
© 2018 Patricia Fripp
Visual Shorthand
“He promised her many things.”
Fripped:
“He promised her a life of romance and
adventure.”
Use Specific Words
© 2018 Patricia Fripp 19
