how to cold email any vip
TRANSCRIPT
We’ll begin in a few moments…
Download your free workbook:
ConnectWithInfluence.com/RobbinsI’ll email you 10 bonus email templates this afternoon
How to “Cold Email” Any VIP, Build A Relationship
… and Turn that Relationship into RevenueJohn Corcoran
Presenter
My Mission: Help you to earn more income by building sincere, honest
relationships with people who matter by giving first…
What’s your mission? Who are you passionate about
serving?
Who here HATES going to boring networking events?
Who here HATES
making small talk with sleazy
networkers?
Imagine if you could connect with ANYONE.
Who would it be?
In this presentation, I’m going to show you how you can kick old school networking to the curb…
I’m going to walk you through my system for building relationships
with VIPs who matter…
How I went from a humble middle
class family with no special
connections…
a product of public schools (I didn’t go to any Ivy League
schools)
who flunked kindergarten …
Bill Clinton Barack Obama Elon Musk
To meeting Presidents, leaders and world famous entrepreneurs
appearing on top websites, blogs & podcasts
Speaking at conferences …
Connecting with famous entrepreneurs
Gary Vaynerchuk Noah Kagan Guy Kawasaki
Marie Forleo Dan Pink Andrew Warner
Dan Pink Corbett Barr Andy Drish
Clients:
Turning those relationships into clients & revenues
VIPs:
How I’ve gone from a “nobody” in
an industry
Even hosting my own events with influencers
Entrepreneur’s Retreat - Austin
To today, running two businesses I can manage
from my laptop anywhere with an Internet connection
Even though not too long ago I was working a job I hated
How did I do it?
When I email a VIP, I get responses like this:
On today’s training I’m going to walk you through
how you can do this as well
No matter where in the world you live, and even
if you are just starting out or feel like you have ‘nothing to
offer’…
Does doing this soundexciting to you?
You SHOULD be excited to connect with people who you admire and who inspire you.
Reason to Stay Until the EndYOUR FREE
GIFTA marketing tool I created that
you can use to grow your income.
First I want to share some information on why it is so hard to
connect with Influencers
We are inundated with messages – email, social
media, informational messages
144.8 Billion Emails are sent
every day
11.2 hours: time spent per week reading and responding to email
But here’s the good news…
If you are sincere and honest and open, there are more opportunities
(and tools) for connecting with VIPs than ever before in human history.
AND it’s easier than ever to turn
those relationships into
income
I want to share with you a story…
I was a chubby 13-year-old with little focus ordirection
Flash forward 10 years…
At 20 years old, I was an early employee of DreamWorks, working for Steven Spielberg, Jeffrey Katzenberg &
David Geffen
At 23 years old, I landed my “dream job” as a Writer in the Clinton White
House
I was on the fast track to a career in politics,
becoming a speechwriter for a
Presidential candidate… maybe running for Congress one day
After the White House, I went to work as a speechwriter to
the Governor of California
Things were going great: the Governor got reelected to another 4-
year term.
Working in politics was good to me – I got to meet amazing people.
I had just met a girl and bought my first house.Life was great.
Then one day, it all came crumbling down
A little action movie star by the name of Arnold
Schwarzenegger decided to throw his hat in the Recall Election… and the rest was history.
I was terminated by the Terminator
There was a silver lining: I was able to get a job immediately.
And it worked out with the girl…
We now have two kids.
The experience taught me the
importance of building strong
relationships and a large network
BUILDING STRONG RELATIONSHIPSwith the right people is the #1 thing you can doto be successful in business
“Succeeding in business is all about making connections. It's all about personal contact.
You need to get out and about, meeting people and developing relationships.”
- Sir Richard Branson(Net worth: $4.6 Billion)
So here’s what we’re going to cover today
1. How I Went from “Terminated” to Six Figures2. Examples of Others Making 6-7 Figures a Year by
Connecting with VIPs3. 5-Step Process for Creating “Cold Emails” that Stand Out
From the Crowd4. Screenshots, good & bad examples5. Special Business Mastery offer + Q&A at the end
Agenda
How I went from “Terminated” to Six Figures+ per year…
After I lost my job in the California Recall Election,
I decided to “reboot” and go back to law school
I paid my dues, working for other law
firms.
I was working my butt off,
60+ hour weeks
I was miserable.
I didn’t see my family.I hated it.
The problem was: I was not building a network. I relied on my bosses’ network.
I wasn’t thinking like an entrepreneur.
I decided to apply the relationship-building skills I had honed in politics to
building my network in business.
That’s when everything changed.
I took the leap –to start my
own business.
I opened my doors and all my relationship-building paid off...
My first month, I made over 3X what I made at my previous job.
In under 3 years, I made over $500,000.
Profiled in Forbes and in books
It all happened because I built a network of VIPs
who mattered to my career.
It happened because I know how to email and
connect with VIPs.
Others Making 6-7 FIGURES per year Connecting with VIPs, Influencers & people
who matter
Background: • 15+ years USAF, Army
• No private sector experience• Philosophy major
• Living in Minneapolis• Interested in tech
What did he do? • Used Twitter & email to share
relevant content• Introduced VPs to VPs• Consistent, focused action
• CEO created a new position for Jeremy
• Promoted twice in first 2 months
Headquarters: Minneapolis, MN
• Goal: increase $9,000/month in ad revenue
• Began building relationships with advertisers
• Used humor in emails, handwritten notes
$11,000/moIncrease in
revenue
• Goal: build his reputation as men’s style expert
• Strategy #1: Organizing group “breakfast meetings” to connect with influencers during men’s fashion week
• Strategy #2: Writing about men’s style topics
Landed a meeting with
Ralph Laurenexecutive
Breakfasthelped him
reconnect with friend
Writing helps with building relationships
How to Create Emails that Stand Out from Crowd
Make it Fun
5 Steps:
“Grease the Wheels”
1Brevity is
King
2
3Communicate
How you Will Benefit THEM
4
5Find
Commonalities
Noah Kagan
When I first tried to contact Noah, I did it all wrong
Do you want to see the email that got me the
box of cookies?
• Relevent• Beneficial to Recipient• Familiar
Subject line
Benefit Clearly Articulated
Be Casual, Have Fun
No period
lower case
“your buddy”
Time Commitment is Short
“5-7 mins”
All Questions Pre-Answered
Who = John Corcoran / AoMWhat = 5-7 Min. InterviewWhen = NowWhere = via SkypeWhy = Talk about “failure”
1. “Grease the Wheels”
What if you don’t have any special connections?
• What if you don’t write for big publications?
• What if you don’t write for big publications?
• What if you don’t have a podcast that gets a billion downloads per month?
• What if you don’t write for big publications?
• What if you don’t have a podcast that gets a billion downloads per month?
• What if you don’t have a NY Times bestselling book?
What if you …
What if you …• Were 20 years old
What if you …• Were 20 years old• Still in college
What if you …• Were 20 years old• Still in college• No special connections
What if you …• Were 20 years old• Still in college• No special connections• Only have a “free” blog
What if you …• Are 20 years old• Still in college• No special connections• Only have a “free” blog
Can this strategy still work?
Grease the Wheels
Grease the Wheels
Grease the Wheels
2. Brevity is King
"Justatipofadvice.Neverwriteonbothsidesofthesheetwhenyouaresendingalettertoabusyman."
--JackLondon,1913
Toolong!
3. Communicate How You Will Benefit THEM
12 books on Kindle
“both books are 99 cents”
• An Interview (exposure) for a podcast, article, blog post
• An introduction• A Testimonial• Promote a product or book• A recommendation/resource• HARO
Possible Benefits:
Asheritah wanted to connect with authors
She began creating video book reviews
4. Make It Fun
5. Find Commonalities
Working for the Mayor“Before I was intimidated to reach out to important and influential people and now I know how I can add value… This has helped me so much on obtaining value meeting with VIP’s in town.
I recently met up with a candidate for mayor in my hometown. He was quite impressed by my pre work that I had done on him that he would like me to be on his campaign and go door to door with him. This could be a great long term connection I can build upon.”
-- Jessi Mendoza
Seem simple?
There’s so much we haven’t covered…
We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence
2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize
We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence
2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize
We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence
2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize
1. Proactive emails2. Introductions3. Testimonials4. Recommend resources5. Make referrals6. Product promotions7. Email marketing
We haven’t covered:
1. Mindset, Overcoming Fear of Rejection & Lack of Confidence
2. Maximizing Your Productivity 3. Creating Your Conversations Lists4. Laying the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. Creating a Followup System8. Increasing ROI and Optimizing Your System
Now that I’ve given you my “playbook” on using email… what more do you need?
Check out a recent email I received after this webinar…
sales pitch
I want to ask you an
important question…
Who are you passionate about serving?
When you know your mission and WHO you are passionate about serving, emailing VIPs becomes
easy.
Your income, impact and influence will rise as your network grows.
Bigger network = greater freedom
“Show me your friends and I will show you your future”
Your relationships will determine your future
“The best time to plant a tree was 20 years ago. The second best time is now.”
- Chinese proverb
Do you want to leave your future to chance, or do you want to create the future you deserve?
Connect with InfluencersGrow Your Income, Impact & Influence by Building Relationships with VIPs
If you’d like to go deeper with this training…
Build Your Impact & Income – fast A step-by-step system for building key relationships and leveraging them to create explosive growth in your business.
Your Complete “A to Z” system
Mindset Productivity Conversations Lists
Social Media
Face-to-face Email FollowupSystem
Increase ROI & Optimize
Full details:
ConnectWithInfluence.com/Robbins-signup/
“The course was incredible – it gave me a step-by-step plan I could follow through on.”
- Jeremy Hall, Minneapolis, Minnesota
Special GiftDownload your Conversations List Template here:
ConnectWithInfluence.com/ConversationsList
I’ll email you 10 email templates this afternoon
Gold Level 4-Week Course Community Lifetime access
$45 x 12 mos.
Questions?
ConnectWithInfluence.com/Robbins-signup/
Today’s price is only $2,294 $297 or $397 (Elite)
Closes Friday 11:59pm PST