how to cold email any vip

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Page 1: How to Cold Email Any VIP

We’ll begin in a few moments…

Download your free workbook:

ConnectWithInfluence.com/RobbinsI’ll email you 10 bonus email templates this afternoon

Page 2: How to Cold Email Any VIP

How to “Cold Email” Any VIP, Build A Relationship

… and Turn that Relationship into RevenueJohn Corcoran

Presenter

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My Mission: Help you to earn more income by building sincere, honest

relationships with people who matter by giving first…

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What’s your mission? Who are you passionate about

serving?

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Who here HATES going to boring networking events?

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Who here HATES

making small talk with sleazy

networkers?

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Imagine if you could connect with ANYONE.

Who would it be?

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In this presentation, I’m going to show you how you can kick old school networking to the curb…

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I’m going to walk you through my system for building relationships

with VIPs who matter…

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How I went from a humble middle

class family with no special

connections…

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a product of public schools (I didn’t go to any Ivy League

schools)

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who flunked kindergarten …

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Bill Clinton Barack Obama Elon Musk

To meeting Presidents, leaders and world famous entrepreneurs

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appearing on top websites, blogs & podcasts

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Speaking at conferences …

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Connecting with famous entrepreneurs

Gary Vaynerchuk Noah Kagan Guy Kawasaki

Marie Forleo Dan Pink Andrew Warner

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Dan Pink Corbett Barr Andy Drish

Clients:

Turning those relationships into clients & revenues

VIPs:

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How I’ve gone from a “nobody” in

an industry

Even hosting my own events with influencers

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Entrepreneur’s Retreat - Austin

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To today, running two businesses I can manage

from my laptop anywhere with an Internet connection

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Even though not too long ago I was working a job I hated

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How did I do it?

When I email a VIP, I get responses like this:

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On today’s training I’m going to walk you through

how you can do this as well

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No matter where in the world you live, and even

if you are just starting out or feel like you have ‘nothing to

offer’…

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Does doing this soundexciting to you?

You SHOULD be excited to connect with people who you admire and who inspire you.

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Reason to Stay Until the EndYOUR FREE

GIFTA marketing tool I created that

you can use to grow your income.

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First I want to share some information on why it is so hard to

connect with Influencers

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We are inundated with messages – email, social

media, informational messages

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144.8 Billion Emails are sent

every day

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11.2 hours: time spent per week reading and responding to email

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But here’s the good news…

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If you are sincere and honest and open, there are more opportunities

(and tools) for connecting with VIPs than ever before in human history.

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AND it’s easier than ever to turn

those relationships into

income

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I want to share with you a story…

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I was a chubby 13-year-old with little focus ordirection

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Flash forward 10 years…

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At 20 years old, I was an early employee of DreamWorks, working for Steven Spielberg, Jeffrey Katzenberg &

David Geffen

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At 23 years old, I landed my “dream job” as a Writer in the Clinton White

House

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I was on the fast track to a career in politics,

becoming a speechwriter for a

Presidential candidate… maybe running for Congress one day

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After the White House, I went to work as a speechwriter to

the Governor of California

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Things were going great: the Governor got reelected to another 4-

year term.

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Working in politics was good to me – I got to meet amazing people.

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I had just met a girl and bought my first house.Life was great.

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Then one day, it all came crumbling down

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A little action movie star by the name of Arnold

Schwarzenegger decided to throw his hat in the Recall Election… and the rest was history.

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I was terminated by the Terminator

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There was a silver lining: I was able to get a job immediately.

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And it worked out with the girl…

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We now have two kids.

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The experience taught me the

importance of building strong

relationships and a large network

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BUILDING STRONG RELATIONSHIPSwith the right people is the #1 thing you can doto be successful in business

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“Succeeding in business is all about making connections. It's all about personal contact.

You need to get out and about, meeting people and developing relationships.”

- Sir Richard Branson(Net worth: $4.6 Billion)

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So here’s what we’re going to cover today

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1. How I Went from “Terminated” to Six Figures2. Examples of Others Making 6-7 Figures a Year by

Connecting with VIPs3. 5-Step Process for Creating “Cold Emails” that Stand Out

From the Crowd4. Screenshots, good & bad examples5. Special Business Mastery offer + Q&A at the end

Agenda

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How I went from “Terminated” to Six Figures+ per year…

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After I lost my job in the California Recall Election,

I decided to “reboot” and go back to law school

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I paid my dues, working for other law

firms.

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I was working my butt off,

60+ hour weeks

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I was miserable.

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I didn’t see my family.I hated it.

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The problem was: I was not building a network. I relied on my bosses’ network.

I wasn’t thinking like an entrepreneur.

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I decided to apply the relationship-building skills I had honed in politics to

building my network in business.

That’s when everything changed.

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I took the leap –to start my

own business.

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I opened my doors and all my relationship-building paid off...

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My first month, I made over 3X what I made at my previous job.

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In under 3 years, I made over $500,000.

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Profiled in Forbes and in books

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It all happened because I built a network of VIPs

who mattered to my career.

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It happened because I know how to email and

connect with VIPs.

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Others Making 6-7 FIGURES per year Connecting with VIPs, Influencers & people

who matter

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Background: • 15+ years USAF, Army

• No private sector experience• Philosophy major

• Living in Minneapolis• Interested in tech

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What did he do? • Used Twitter & email to share

relevant content• Introduced VPs to VPs• Consistent, focused action

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• CEO created a new position for Jeremy

• Promoted twice in first 2 months

Headquarters: Minneapolis, MN

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• Goal: increase $9,000/month in ad revenue

• Began building relationships with advertisers

• Used humor in emails, handwritten notes

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$11,000/moIncrease in

revenue

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• Goal: build his reputation as men’s style expert

• Strategy #1: Organizing group “breakfast meetings” to connect with influencers during men’s fashion week

• Strategy #2: Writing about men’s style topics

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Landed a meeting with

Ralph Laurenexecutive

Breakfasthelped him

reconnect with friend

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Writing helps with building relationships

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How to Create Emails that Stand Out from Crowd

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Make it Fun

5 Steps:

“Grease the Wheels”

1Brevity is

King

2

3Communicate

How you Will Benefit THEM

4

5Find

Commonalities

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Noah Kagan

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When I first tried to contact Noah, I did it all wrong

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Do you want to see the email that got me the

box of cookies?

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• Relevent• Beneficial to Recipient• Familiar

Subject line

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Benefit Clearly Articulated

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Be Casual, Have Fun

No period

lower case

“your buddy”

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Time Commitment is Short

“5-7 mins”

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All Questions Pre-Answered

Who = John Corcoran / AoMWhat = 5-7 Min. InterviewWhen = NowWhere = via SkypeWhy = Talk about “failure”

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1. “Grease the Wheels”

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What if you don’t have any special connections?

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• What if you don’t write for big publications?

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• What if you don’t write for big publications?

• What if you don’t have a podcast that gets a billion downloads per month?

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• What if you don’t write for big publications?

• What if you don’t have a podcast that gets a billion downloads per month?

• What if you don’t have a NY Times bestselling book?

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What if you …

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What if you …• Were 20 years old

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What if you …• Were 20 years old• Still in college

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What if you …• Were 20 years old• Still in college• No special connections

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What if you …• Were 20 years old• Still in college• No special connections• Only have a “free” blog

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What if you …• Are 20 years old• Still in college• No special connections• Only have a “free” blog

Can this strategy still work?

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Grease the Wheels

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Grease the Wheels

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Grease the Wheels

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2. Brevity is King

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"Justatipofadvice.Neverwriteonbothsidesofthesheetwhenyouaresendingalettertoabusyman."

--JackLondon,1913

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Toolong!

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3. Communicate How You Will Benefit THEM

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12 books on Kindle

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“both books are 99 cents”

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• An Interview (exposure) for a podcast, article, blog post

• An introduction• A Testimonial• Promote a product or book• A recommendation/resource• HARO

Possible Benefits:

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Asheritah wanted to connect with authors

She began creating video book reviews

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4. Make It Fun

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5. Find Commonalities

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Working for the Mayor“Before I was intimidated to reach out to important and influential people and now I know how I can add value… This has helped me so much on obtaining value meeting with VIP’s in town.

I recently met up with a candidate for mayor in my hometown. He was quite impressed by my pre work that I had done on him that he would like me to be on his campaign and go door to door with him. This could be a great long term connection I can build upon.”

-- Jessi Mendoza

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Seem simple?

There’s so much we haven’t covered…

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We haven’t covered:

1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence

2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize

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We haven’t covered:

1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence

2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize

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We haven’t covered:

1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence

2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize

1. Proactive emails2. Introductions3. Testimonials4. Recommend resources5. Make referrals6. Product promotions7. Email marketing

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We haven’t covered:

1. Mindset, Overcoming Fear of Rejection & Lack of Confidence

2. Maximizing Your Productivity 3. Creating Your Conversations Lists4. Laying the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. Creating a Followup System8. Increasing ROI and Optimizing Your System

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Now that I’ve given you my “playbook” on using email… what more do you need?

Check out a recent email I received after this webinar…

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sales pitch

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I want to ask you an

important question…

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Who are you passionate about serving?

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When you know your mission and WHO you are passionate about serving, emailing VIPs becomes

easy.

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Your income, impact and influence will rise as your network grows.

Bigger network = greater freedom

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“Show me your friends and I will show you your future”

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Your relationships will determine your future

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“The best time to plant a tree was 20 years ago. The second best time is now.”

- Chinese proverb

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Do you want to leave your future to chance, or do you want to create the future you deserve?

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Connect with InfluencersGrow Your Income, Impact & Influence by Building Relationships with VIPs

If you’d like to go deeper with this training…

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Build Your Impact & Income – fast A step-by-step system for building key relationships and leveraging them to create explosive growth in your business.

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Your Complete “A to Z” system

Mindset Productivity Conversations Lists

Social Media

Face-to-face Email FollowupSystem

Increase ROI & Optimize

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Full details:

ConnectWithInfluence.com/Robbins-signup/

“The course was incredible – it gave me a step-by-step plan I could follow through on.”

- Jeremy Hall, Minneapolis, Minnesota

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Special GiftDownload your Conversations List Template here:

ConnectWithInfluence.com/ConversationsList

I’ll email you 10 email templates this afternoon

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Gold Level 4-Week Course Community Lifetime access

$45 x 12 mos.

Questions?

ConnectWithInfluence.com/Robbins-signup/

Today’s price is only $2,294 $297 or $397 (Elite)

Closes Friday 11:59pm PST