how to cold email any vip
TRANSCRIPT
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We’ll begin in a few moments…
Download your free workbook:
ConnectWithInfluence.com/RobbinsI’ll email you 10 bonus email templates this afternoon
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How to “Cold Email” Any VIP, Build A Relationship
… and Turn that Relationship into RevenueJohn Corcoran
Presenter
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My Mission: Help you to earn more income by building sincere, honest
relationships with people who matter by giving first…
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What’s your mission? Who are you passionate about
serving?
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Who here HATES going to boring networking events?
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Who here HATES
making small talk with sleazy
networkers?
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Imagine if you could connect with ANYONE.
Who would it be?
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In this presentation, I’m going to show you how you can kick old school networking to the curb…
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I’m going to walk you through my system for building relationships
with VIPs who matter…
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How I went from a humble middle
class family with no special
connections…
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a product of public schools (I didn’t go to any Ivy League
schools)
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who flunked kindergarten …
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Bill Clinton Barack Obama Elon Musk
To meeting Presidents, leaders and world famous entrepreneurs
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appearing on top websites, blogs & podcasts
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Speaking at conferences …
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Connecting with famous entrepreneurs
Gary Vaynerchuk Noah Kagan Guy Kawasaki
Marie Forleo Dan Pink Andrew Warner
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Dan Pink Corbett Barr Andy Drish
Clients:
Turning those relationships into clients & revenues
VIPs:
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How I’ve gone from a “nobody” in
an industry
Even hosting my own events with influencers
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Entrepreneur’s Retreat - Austin
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To today, running two businesses I can manage
from my laptop anywhere with an Internet connection
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Even though not too long ago I was working a job I hated
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How did I do it?
When I email a VIP, I get responses like this:
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On today’s training I’m going to walk you through
how you can do this as well
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No matter where in the world you live, and even
if you are just starting out or feel like you have ‘nothing to
offer’…
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Does doing this soundexciting to you?
You SHOULD be excited to connect with people who you admire and who inspire you.
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Reason to Stay Until the EndYOUR FREE
GIFTA marketing tool I created that
you can use to grow your income.
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First I want to share some information on why it is so hard to
connect with Influencers
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We are inundated with messages – email, social
media, informational messages
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144.8 Billion Emails are sent
every day
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11.2 hours: time spent per week reading and responding to email
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But here’s the good news…
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If you are sincere and honest and open, there are more opportunities
(and tools) for connecting with VIPs than ever before in human history.
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AND it’s easier than ever to turn
those relationships into
income
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I want to share with you a story…
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I was a chubby 13-year-old with little focus ordirection
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Flash forward 10 years…
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At 20 years old, I was an early employee of DreamWorks, working for Steven Spielberg, Jeffrey Katzenberg &
David Geffen
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At 23 years old, I landed my “dream job” as a Writer in the Clinton White
House
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I was on the fast track to a career in politics,
becoming a speechwriter for a
Presidential candidate… maybe running for Congress one day
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After the White House, I went to work as a speechwriter to
the Governor of California
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Things were going great: the Governor got reelected to another 4-
year term.
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Working in politics was good to me – I got to meet amazing people.
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I had just met a girl and bought my first house.Life was great.
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Then one day, it all came crumbling down
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A little action movie star by the name of Arnold
Schwarzenegger decided to throw his hat in the Recall Election… and the rest was history.
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I was terminated by the Terminator
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There was a silver lining: I was able to get a job immediately.
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And it worked out with the girl…
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We now have two kids.
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The experience taught me the
importance of building strong
relationships and a large network
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BUILDING STRONG RELATIONSHIPSwith the right people is the #1 thing you can doto be successful in business
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“Succeeding in business is all about making connections. It's all about personal contact.
You need to get out and about, meeting people and developing relationships.”
- Sir Richard Branson(Net worth: $4.6 Billion)
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So here’s what we’re going to cover today
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1. How I Went from “Terminated” to Six Figures2. Examples of Others Making 6-7 Figures a Year by
Connecting with VIPs3. 5-Step Process for Creating “Cold Emails” that Stand Out
From the Crowd4. Screenshots, good & bad examples5. Special Business Mastery offer + Q&A at the end
Agenda
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How I went from “Terminated” to Six Figures+ per year…
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After I lost my job in the California Recall Election,
I decided to “reboot” and go back to law school
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I paid my dues, working for other law
firms.
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I was working my butt off,
60+ hour weeks
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I was miserable.
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I didn’t see my family.I hated it.
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The problem was: I was not building a network. I relied on my bosses’ network.
I wasn’t thinking like an entrepreneur.
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I decided to apply the relationship-building skills I had honed in politics to
building my network in business.
That’s when everything changed.
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I took the leap –to start my
own business.
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I opened my doors and all my relationship-building paid off...
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My first month, I made over 3X what I made at my previous job.
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In under 3 years, I made over $500,000.
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Profiled in Forbes and in books
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It all happened because I built a network of VIPs
who mattered to my career.
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It happened because I know how to email and
connect with VIPs.
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Others Making 6-7 FIGURES per year Connecting with VIPs, Influencers & people
who matter
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Background: • 15+ years USAF, Army
• No private sector experience• Philosophy major
• Living in Minneapolis• Interested in tech
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What did he do? • Used Twitter & email to share
relevant content• Introduced VPs to VPs• Consistent, focused action
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• CEO created a new position for Jeremy
• Promoted twice in first 2 months
Headquarters: Minneapolis, MN
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• Goal: increase $9,000/month in ad revenue
• Began building relationships with advertisers
• Used humor in emails, handwritten notes
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$11,000/moIncrease in
revenue
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• Goal: build his reputation as men’s style expert
• Strategy #1: Organizing group “breakfast meetings” to connect with influencers during men’s fashion week
• Strategy #2: Writing about men’s style topics
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Landed a meeting with
Ralph Laurenexecutive
Breakfasthelped him
reconnect with friend
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Writing helps with building relationships
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How to Create Emails that Stand Out from Crowd
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Make it Fun
5 Steps:
“Grease the Wheels”
1Brevity is
King
2
3Communicate
How you Will Benefit THEM
4
5Find
Commonalities
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Noah Kagan
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When I first tried to contact Noah, I did it all wrong
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Do you want to see the email that got me the
box of cookies?
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• Relevent• Beneficial to Recipient• Familiar
Subject line
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Benefit Clearly Articulated
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Be Casual, Have Fun
No period
lower case
“your buddy”
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Time Commitment is Short
“5-7 mins”
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All Questions Pre-Answered
Who = John Corcoran / AoMWhat = 5-7 Min. InterviewWhen = NowWhere = via SkypeWhy = Talk about “failure”
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1. “Grease the Wheels”
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What if you don’t have any special connections?
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• What if you don’t write for big publications?
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• What if you don’t write for big publications?
• What if you don’t have a podcast that gets a billion downloads per month?
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• What if you don’t write for big publications?
• What if you don’t have a podcast that gets a billion downloads per month?
• What if you don’t have a NY Times bestselling book?
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What if you …
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What if you …• Were 20 years old
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What if you …• Were 20 years old• Still in college
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What if you …• Were 20 years old• Still in college• No special connections
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What if you …• Were 20 years old• Still in college• No special connections• Only have a “free” blog
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What if you …• Are 20 years old• Still in college• No special connections• Only have a “free” blog
Can this strategy still work?
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Grease the Wheels
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Grease the Wheels
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Grease the Wheels
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2. Brevity is King
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"Justatipofadvice.Neverwriteonbothsidesofthesheetwhenyouaresendingalettertoabusyman."
--JackLondon,1913
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Toolong!
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3. Communicate How You Will Benefit THEM
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12 books on Kindle
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“both books are 99 cents”
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• An Interview (exposure) for a podcast, article, blog post
• An introduction• A Testimonial• Promote a product or book• A recommendation/resource• HARO
Possible Benefits:
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Asheritah wanted to connect with authors
She began creating video book reviews
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4. Make It Fun
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5. Find Commonalities
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Working for the Mayor“Before I was intimidated to reach out to important and influential people and now I know how I can add value… This has helped me so much on obtaining value meeting with VIP’s in town.
I recently met up with a candidate for mayor in my hometown. He was quite impressed by my pre work that I had done on him that he would like me to be on his campaign and go door to door with him. This could be a great long term connection I can build upon.”
-- Jessi Mendoza
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Seem simple?
There’s so much we haven’t covered…
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We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence
2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize
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We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence
2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize
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We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence
2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize
1. Proactive emails2. Introductions3. Testimonials4. Recommend resources5. Make referrals6. Product promotions7. Email marketing
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We haven’t covered:
1. Mindset, Overcoming Fear of Rejection & Lack of Confidence
2. Maximizing Your Productivity 3. Creating Your Conversations Lists4. Laying the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. Creating a Followup System8. Increasing ROI and Optimizing Your System
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Now that I’ve given you my “playbook” on using email… what more do you need?
Check out a recent email I received after this webinar…
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sales pitch
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I want to ask you an
important question…
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Who are you passionate about serving?
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When you know your mission and WHO you are passionate about serving, emailing VIPs becomes
easy.
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Your income, impact and influence will rise as your network grows.
Bigger network = greater freedom
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“Show me your friends and I will show you your future”
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Your relationships will determine your future
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“The best time to plant a tree was 20 years ago. The second best time is now.”
- Chinese proverb
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Do you want to leave your future to chance, or do you want to create the future you deserve?
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Connect with InfluencersGrow Your Income, Impact & Influence by Building Relationships with VIPs
If you’d like to go deeper with this training…
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Build Your Impact & Income – fast A step-by-step system for building key relationships and leveraging them to create explosive growth in your business.
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Your Complete “A to Z” system
Mindset Productivity Conversations Lists
Social Media
Face-to-face Email FollowupSystem
Increase ROI & Optimize
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Full details:
ConnectWithInfluence.com/Robbins-signup/
“The course was incredible – it gave me a step-by-step plan I could follow through on.”
- Jeremy Hall, Minneapolis, Minnesota
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Special GiftDownload your Conversations List Template here:
ConnectWithInfluence.com/ConversationsList
I’ll email you 10 email templates this afternoon
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Gold Level 4-Week Course Community Lifetime access
$45 x 12 mos.
Questions?
ConnectWithInfluence.com/Robbins-signup/
Today’s price is only $2,294 $297 or $397 (Elite)
Closes Friday 11:59pm PST