Harnessing the Power of Cold Email

Heather R Morgan|@HeatherReyhan www.salesfolk.com

• 7 years of copywriting and content marketing

• Clients:

• Collaborated with Aaron Ross on compiling sequel to Predictable Revenue

About Me

• Written emails that get as much as 38% response rates

• Generated 2-3x as many opportunities for the same cost of sales

Email still beats all social media channels for bringing

leads.

Build your network & fill your pipeline with

deals

Inbound takes 6 months to 2 years to

ramp up

With Outbound Email, You Call the

Shots

97% of Cold Emails Are

Ignored

7 Sins of Cold Email

1. Crappy Subject Lines

2. You Write Like a Robot.

3. Longer than the Great Wall

4. Value Muddled in a Sea of Junk

5. Don’t Take Your Pants off on the 1st

Date

6. Overdesigned HTML Emails

7. Giving Up After 1 Email

BAD COLD EMAILS

• 2-3 Examples• + Why They Suck• How to Change Them

3 Ingredients to Great Cold Emails

The First Sentence

• Question/Bold Statement

• Fear of Loss/Value

The Value Story

• Social Proof• Numbers/Stats• Show, don’t tell value

The Call to Action

• Incentivize• Specific time or

“When”?

The Email that Got 16 New Customers

3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting

Heather R Morgan | Salesfolk CEO| heather@salesfolk.com