How to Develop a Communications Plan

How to Develop a Communications Plan

• WHO - audiences and stakeholders

• WHAT - information needs to be communicated • WHEN - establish deadlines

• WHY - why are you communicating

• HOW - tools and mechanisms

• BY WHOM - assign communications responsibilities

Communications Plan Elements

How to Develop a Communications Plan

• Community at large

• Displaced Workers

• Partner Organizations

• Provincial Government

• Federal Government

• Politicians

• Local Business

Audiences

How to Develop a Communications Plan

• Potential Investors

• Regional Municipalities

• Media

• Chamber of Commerce

• REDB Regional Economic Development Boards

• Labour

• Post Secondary Institutions• Community Organization

Audiences

How to Develop a Communications Plan

• Press Release

• Press Conference

• Media Interviews

• Opinion Pieces

• Letters to the Editor

• Talk Shows

Tools and Tactics

How to Develop a Communications Plan

• Website

• Special Event Speaking Opportunities

• Media Tours

• Testimony

• Town Hall Meetings

• Group Faxes

Tools and Tactics

How to Develop a Communications Plan

• Short Term - Promote Stability

• Medium Term - Focus on transition,

services and training

• Long Term - Implementing Plans

Communications Time Horizons

How to Develop a Communications Plan

Benefits of a Communications Plan• Proactive

• Helps control the agenda

• Creates positive image

• Avoid embarrassment

• Builds trust

• Builds confidence with partners

• Profiles community for potential investors