Twitter: @ArnieK #OMSummit

How to Discover Hundreds of

Powerful Content Ideas for

Your Business

Arnie Kuenn

President, Vertical Measures

Twitter: @ArnieK #OMSummit

ABOUT YOUR PRESENTER…

• President of Vertical Measures – A Search, Social & Content Marketing Services Company

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Been an Internet marketer longer than Google has existed.

Twitter: @ArnieK #OMSummit

Twitter: @ArnieK #OMSummit

“content marketing”

Twitter: @ArnieK #OMSummit

CONTENT MARKETING IS A CONTINUOUS,

PLANNED OUT PROCESS

Twitter: @ArnieK #OMSummit

You just need to

understand how it

all works, execute

on a strategy and

have FUN with it!

Twitter: @ArnieK #OMSummit

BENEFITS OF A BLOG

• Gives you a vehicle to post

new content

• Allows for internal linking

• Keeps the search engines

coming back – have 434%

more indexed pages*

• Have 2X as many backlinks*

• Your site gets 55% more

traffic*

• You have 79% more Twitter

followers*

*Hubspot

Twitter: @ArnieK #OMSummit

Twitter: @ArnieK #OMSummit

Twitter: @ArnieK #OMSummit

• Buyers need content that

makes them smarter and more

knowledgeable.

• Businesses that provide that

content will win.

Twitter: @ArnieK #OMSummit

START WITH RESEARCH

http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/

Twitter: @ArnieK #OMSummit

Twitter: @ArnieK #OMSummit

More than 112

questions about

“online nursing

programs” (exact

match).

More than 3,600

using broad match!

Twitter: @ArnieK #OMSummit

Long tail searches

are the key to

success!

Twitter: @ArnieK #OMSummit

LIST ALL CONTENT IDEAS IN A SPREASHEET

Twitter: @ArnieK #OMSummit

PUT TOGETHER AN EDITORIAL CALENDAR

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CREATE GREAT CONTENT!

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ADVERTISING IS JUST RENTING THE SPACE.

CONTENT MARKETING IS OWNING IT FOREVER.

Twitter: @ArnieK #OMSummit

Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon– Today only! #OMSummit

Kindle Version February 12, 2013

Only

Twitter: @ArnieK #OMSummit

Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

Thank You Very Much!