how to engage your audience: workcast delivers highly interactive online events

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AGENDAWhy webinars, webcasts and online events

The value of WorkCast: the best Webinar, Webcast and online event Platform

How can we help you succeed in online events?

How to get started16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

Webinars, webcasts or online events?One platform can meet all your online event requirements16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

There are many different types of online eventPeople call these all sorts of different things but they all an online event because they have interaction with the audienceThere are many different tools that specialise in different event stylesWorkCast is one platform that can deliver them all4

Why webinars, webcasts & online events16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORMOver 60% of marketers are using webinars as part of their content marketing programs.(Source:Content Marketing Institute)Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers. (Source:Ascend 2)Between 20% and 40% of webinar attendees turned into qualified leads. (Source: Content Marketing Institute)

People see great success great success running online eventsOnline events are becoming a standard part of content marketing and communicationsOrganisations that dont do online events are missing out

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Why are people doing them?Benefits?Examples?16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

What stops success?

16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

Surely you want the whole webinar journey to be on brand. This is hard to achieve effectively with most webinar tools, if at all.You have gone to the trouble of creating content for an online eventYou want the presentation to be as engaging as possible but most webinar tools dont support animations, video or transitionsThe logistics of running events can be daunting so the tool either needs to be very easy to use or you need supportThe fear of failure of a live event is not to be underestimated so you need a tool that is reliable and robustTo be able to measure success you have to be able to access all the analytics associated with the event, sometimes even pushed into other tools such as CRM, Automation

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A single platform for all eventsYour Brand

Your Content

Single SaaS Platform for all Event styles

Trusted Platform

WorkCast Platform16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

The WorkCast Platform allows events to be run on brand throughout event lifecycleThe platform allows you to broadcast presentations as you designed them with videos and animationsThe platform allow you create engaging event experiences such webinars, webcasts, channels, virtual events it doesnt matterIts workflow navigates you through the process is a simple and secure wayAttendees and presenters are to able access it without special plugins or downloads8

Tech & ElectronicPharma & ScientificRetail & ManufacturingProfessionalServicesAssociations & CharitiesGovt & EducationPublishers

16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORMWho works with WorkCast?

As you would expect with a platform like ours, we work with many of the worlds leading brands.9

YOUR GOALS AND CLIENT SUCCESSES16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

Ask the client what they are trying to achieve :

Business Objectives of itUse CaseTimescalesCompetitionAvailable skill setsOperation Self Service or Monitored10

Marketing & Lead Generation WebinarsKPMGInitially trialled a PPU single monitored eventProgressed to a Bronze Monitored LicenceOver achieved by 135% expected registrationsImproved Lead qualificationPromoted thought leadership and brandIntegrated with Marketing16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM


Sponsored WebinarsReed Elsevier Group3 Years a customer, over 300 events run on WorkCastElsevier sell sponsored webinars and access to their webinar channelOver 200,000 registrations, 160,000 attendeesEnterprise LicenceElsevier webinars are critical to our work, reputation and revenue. We have used a number of platforms over the years but have consolidated on WorkCast because they are extremely reliable, and fully support our slide content.



Hybrid EventLondon Business School 4 Years a customerLive annual Conference with video and slides streamed to online version of the event500 attendees in the venue, 1800 viewers online during dayDeloitte sponsor the online eventprovided sponsor access to WorkCast platform to reportingWorkCast monitored and provided attendee support for the online event16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM


Virtual Student Recruitment FairsEdge Hill, PearsonOver 20 Universities and Colleges run online eventsUniversity student and post graduate open daysWorkCast monitored and provided attendee support for the online eventGold package configured as a single large event that is reusable



Employee communications virtual event UnileverEvent to overcome locational and hierarchical barriers to improve the One Team ethos and the visibility of the leadership teamStaff spread across many countries4 Day eventOver 200 delegates from 25 countries651 hours of learningHighly rated experience16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM


CASE STUDIESTHE CHALLENGE & REQUIREMENTSDesire to create Digital Product and Revenue Stream around WebinarsLooking for Single platform for multiple event experiencesTHE WORKCAST PLATFORM SOLUTIONReplaced existing supplierPlatform serves over:50 Webinars over 20 Titles10 Online ConferencesBENEFITS & OUTCOMESRevenue of over $1MnSingle platform for Commercial and Internal online eventsYOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

16 October 2015


CASE STUDIESTHE CHALLENGE & REQUIREMENTSMultinational software companyDeliver webinars to EMEA and AP regionsRequired simulive events with high quality embedded slides, videos and demonstrationsCurrent toolset couldnt deliver on requirementsTHE WORKCAST PLATFORM SOLUTIONWorkCast Platform enabled Halogen to pre-record and upload presentations to deliverSimulive eventsHighly animated and branded slidesEmbedded videos & demonstrations

Allowed full branding of event workflowBENEFITS & OUTCOMESReplaced existing supplierFully branded events, Their content delivered exactly as requiredIncreased event registration targets by 20%Improved ease of production and delivery of eventsYOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM16 October 2015


CASE STUDIESTHE CHALLENGE & REQUIREMENTS

Worlds largest General Scientific SocietyRunning successful Commercial Webinar ProgramRequirement for platform to handle complex ppt requirementsTHE WORKCAST PLATFORM SOLUTION

Replaced existing supplierWorkCast Platform Media Hub enables AAAS to pre-record and upload presentationsThe WorkCast Platform can support full animated media rich presentationsBENEFITS & OUTCOMES

AAAS now have a platform that supports complex slides and embedded video for both Live and Pre-recorded WebinarsInitial Webinar had 2000 attendeesYOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

16 October 2015


Platform Demonstration 16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

16 October 2015

YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

-This video demonstrates the WorkCast Media Hub which is where you will be delivering your PowerPoint and Audio sessions.

-Once youve added your PowerPoint to the event, you can expand the Media Hub tab and start you session

-This process can take up to 60 seconds the Slide status indicator will change to yellow whilst your slides are loading up.

-Once loaded, you will have a new option to Broadcast your presentation. Proceeding will start a count down so you can get ready to present. You know when to start when the slide status changes to OK and Slide indicator light changes to green meaning anything you see in the media hub will be broadcast in exactly the same way to the audience.

-You advance slides by clicking the forward and back buttons. Simple embedded video like in this example with the scrolling phrases will play in both the media hub and attendee auditorium. All transitions and animations play clearly and smoothly so you can concentrate on presenting, not hoping the next animation is going to work.

-You can skip to specific slide numbers as well providing you with complete control over your presentation.

-Even highly complex and detailed video will play through clearly and smoothly so you will always get your message across

-Of course, you can scroll back through slides should you wish, just like in a physical presentation.

-When youve finished your presentation, click the Stop Broadcast but which will not only stop the attendee view, but alsothe automatic recording of your session, ready for you to produce your on demand. 28

-WorkCast Event Comparison Reporting allows you to generate specific reporting across multiple event sessions in your account.

-Once you have the sessions you want to report on grouped in an event, you can generate a customer report to get as much information as you want.

-This example is from a Virtual Conferences with lots of sessions weve just selected a few to compare.

-Once selected, you can choose the report types, in this instance we selected all reports except attendee referrer.

-Next, click Generate Report to gather all of your results. All results are displayed in chart format, clearly labelled and colour coded.

-All chart segments are given as a percentage however hovering over each point will produce a pup up breaking the data down even further

-You also have the option to change the format of the chart between pie, bar and column. Whichever works for you.

-Graded Poll reports will give you an average percentage pass for each set you also get individual charts for each poll result in all of the sessions in the event. These can be switched between different chart formats as well.

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16 October 2015

YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

WorkCast Event Session Reporting is available for all, live, on demand and scheduled replay sessions. All highlighted information can be downloaded or viewed in WorkCast as a preview.

Top line information like number of registrations, attendees and reg/attendee % are available as well as average view time in the people tab

The Sessions tab will break down how many unique viewings your session has had. For instance, this will tell you how many people have viewed on demand content etc.

The next box summarises how many questions your attendees asked and how many you answered. You can download this to respond to attendees privately.

Finally, event daily registration data will be gathered whenever new people have registered. You can see how many people registered per day and the subsequent cumulative number of registrations. This is a valuable marketing tool and gives you accurate feedback on when people are more receptive to your communications and from which channels they registered i.e. twitter, linkedin, email campaigns etc.

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Reporting and AnalyticsEasily gauge ROIRegistrationsLive viewsPolls answeredDocuments/links clicked Continuing Education test results


A key element of running successful online events is the ability to easily understand if the event has been a success and to gauge return on investment (ROI)The WorkCast platform gives you a wealth of easy to understand reports, graphs and statistics.So you can quickly establish how many reg page hits converted to registration which in turn converted to webinar views. You can even see what the average viewing time, which lets you know if your webinars are perhaps too long or need to be more interactive.Advanced reporting also allows you to see who has clicked specific documents and links. This gives you another great way to lead score and allows you to tell the difference between people merely interested in content and qualified sales leads.

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IntegrationIntegrate with current platforms and servicesIntegrate with Marketing AutomationForms and registration pagesData integration for quick and easy webinar lead scoringSend data straight into CRMLink to payment systems16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

However you dont have to use our great dashboards and reportsYou can send webinar data directly into your own Marketing Automation and CRM platforms which can speed up even further the lead scoring process and sales cycleYou can even use your own existing MA forms and integrate them to our Platform. Meaning you have simplicity and consistency of data capture and forms across all of your digital real-estate.Want to charge for access to your great content? No problem! Integrate with tools such as WorldPay to quickly and efficiently process payment while automatically generating login details from our Platform.32

Which Package is best for you?Monitored Event PackagesFull features of the PlatformInitial set up of Event Workflow TemplatesPre event supportLive event supportTechnical account managementPackages to suit scaleAccess to content production packsSelf Service PackagesFull features of the PlatformInitial set up of Event Workflow TemplatesPackages to suit scale16 October 2015YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM

Which Package is best for you?YOUR CONTENT. YOUR BRAND. TRUSTED PLATFORM16 October 2015

Add images of Monitored and self service packages with no ss basic offer side by side34

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how to engage your audience: workcast delivers highly interactive online events

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