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Expanding Your Local Footprint Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks flyte school

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Page 1: How to Expand Your Local Footprint with Digital Marketing

Expanding Your Local Footprint

Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks

flyte school

http://www.flyte.biz
http://twitter.com/therichbrooks
Page 2: How to Expand Your Local Footprint with Digital Marketing

MAKING IT LOCAL

Page 3: How to Expand Your Local Footprint with Digital Marketing

GOALS

Understand the framework

Localize the elements

Drive traffic & conversions

Page 4: How to Expand Your Local Footprint with Digital Marketing

WHO IS THIS GUY, ANYWAY?

Page 5: How to Expand Your Local Footprint with Digital Marketing

DIGITAL MARKETING ACTION PLAN

Attraction

Engagement

Conversion

Measurement

Page 6: How to Expand Your Local Footprint with Digital Marketing

HAVE A WEBSITE

Page 7: How to Expand Your Local Footprint with Digital Marketing

CONSTRUCTING YOUR WEBSITE

Mobile

CMS

Photography

Copy

Local (NAP)

Page 8: How to Expand Your Local Footprint with Digital Marketing

ACTION ITEMS

Phone

Contact form

Email opt-in

Calls to action!

Page 9: How to Expand Your Local Footprint with Digital Marketing

EMAIL MARKETING

Page 10: How to Expand Your Local Footprint with Digital Marketing

SEGMENTATION

Page 11: How to Expand Your Local Footprint with Digital Marketing

DRIVING TRAFFIC

SEO

Social Media

Digital Ads

Email

Retargeting

Page 12: How to Expand Your Local Footprint with Digital Marketing

LOCAL SEO

Page 13: How to Expand Your Local Footprint with Digital Marketing

LOCAL SEO FACTORS

https://moz.com/local-search-ranking-factors

https://moz.com/local-search-ranking-factors
Page 14: How to Expand Your Local Footprint with Digital Marketing

MOZ LOCAL

Page 15: How to Expand Your Local Footprint with Digital Marketing

SOCIAL MEDIA

Page 16: How to Expand Your Local Footprint with Digital Marketing

SOCIAL PLATFORMS

Visibility

Story

Engagement

Page 17: How to Expand Your Local Footprint with Digital Marketing

WHICH PLATFORM IS RIGHT?

Blogs

Video (YouTube)

Podcasts

Webinars

Slideshare

Page 18: How to Expand Your Local Footprint with Digital Marketing

SOCIAL NETWORKING

Engage

Promote

Drive traffic

Page 19: How to Expand Your Local Footprint with Digital Marketing

FACEBOOK

Page 20: How to Expand Your Local Footprint with Digital Marketing

EXTENDING REACH WITH BOOST

Page 21: How to Expand Your Local Footprint with Digital Marketing

SHARING YOUR POST

Page 22: How to Expand Your Local Footprint with Digital Marketing

FACEBOOK EVENTS

Page 23: How to Expand Your Local Footprint with Digital Marketing

FACEBOOK EVENTS

Page 24: How to Expand Your Local Footprint with Digital Marketing

FACEBOOK ADS

Target your ideal demographic

Upload your email list

Create lookalike audiences

Page 25: How to Expand Your Local Footprint with Digital Marketing

TWITTER

Page 26: How to Expand Your Local Footprint with Digital Marketing

TWITTER SEARCH

Page 27: How to Expand Your Local Footprint with Digital Marketing

TWITTER ADS

Page 28: How to Expand Your Local Footprint with Digital Marketing

INSTAGRAM

Page 29: How to Expand Your Local Footprint with Digital Marketing

PINTEREST

Page 30: How to Expand Your Local Footprint with Digital Marketing

MORE SOCIAL CHANNELS

Page 31: How to Expand Your Local Footprint with Digital Marketing

REVIEW SITES

Claim

Respond

Ask

Page 32: How to Expand Your Local Footprint with Digital Marketing

ADVERTISING

PPC

Social Ads

Retargeting

Page 33: How to Expand Your Local Footprint with Digital Marketing

TAKEAWAYS

Use the DMAP framework

Local SEO

Localize social activity

Check review sites

Geo-Target ads

Page 34: How to Expand Your Local Footprint with Digital Marketing

THANK YOU

@therichbrooks

Rich Brooksflyte new media

takeflyte.comagentsofchangecon.com

http://www.flyte.biz

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