How to get Spanish university students to sign

up to Enternships?

Let's see who is studying at University in Spain and

where?

There are 76 Universities in Spain*http://universidad.es/es/universidades

During 2011 was 1.455.855 spanish students at University

88,2% were in Public Universities11,8% in private Universities

the number of students at University increased in 2011

+ 3,1 %

where are the students?• Universidad Nacional de Educación a Distancia

(UNED) 166.420• Universidad Complutense de Madrid (71.025) • Universidad de Sevilla (59.433) • Universidad de Granada (57.142)

14% of the students attend to Distance Universities

220.583 students finished University in 2011

the majority of them finish at the age of 21

and after their studies...

the difficulty of finding a qualified job in Spain encourges most of

the new graduates to do a master degree

During 2011 were imparted more than 2930 Master Degree in

Spanish Universities+670 courses than 2010

108.433 spanish students took a Master Degree in 2011

+ 29,5% than 2010

8/10 students took a Master Degree in a Public University

What do students want?

Most of the students are asking for previous experience when they apply for a job, but just a

few of them has job experience.

The number of unemployment young people is increasing

because of the financial situation

without job nor exprience...

some students go abroad

and some of them start a new studies

How can Enternships help these students?

• All Universities in Spain have an empolyment service to help students to find a job/internship

• Some companies offer to these employment services internships for university studies. Nevertheless, the big number of students in Spain and the lack of jobs is the big problem.

• Most of the students who get an internship is because they ask personally to the company.

Nowadays there is no a meeting point for youg people to find a

job opportunity• Although there are different projects, none of

them is specialising in offering advise to the students to get job experience.

• Enternships can become the first meeting point for all all students and all Universities in Spain.

before Enternships...

...after Enternships

How to become Enternships the link among Universities,

Students, Companies, and Administration?

The answer is the students

let's create Enternships in Spain

• we will choose a delegate for Enternships in every University of Spain. Its commitment will be to collect as much information as possible of job vacancies that its University and companies in their zone are offering.

• this role will be an internship and students can get job experience

• also, this action can be used to show the society how we are helping young people to start their careers. So that we can get media coverage

• Once we get a group of students working in every university, we we can start using online social networks to inform students about job vacancies and information about their Universities.

• we can use the most important online social networks in Spain to talk about what are the job vacancies in the different Universities, advices, and stories about students. With these actions we can obtain more traffic to our website. Also, in order to have our own space, we can create a blog to talk about ourselves in Spain.

• Media coverage: we need to become 'famous'. Our presence in traditional media, in order to get more attention, can focus on the problems of young people when they apply for a job in Spain. Every month, when the Spanish government announces the number of unemployment people, we can send a press release to the media whit our point of view. Also, we can send information about our projects (internships in Spanish Universities) and our leader, Rajeeb Dey.

• In order to get more attention from the media, young people and administration, we can organise meetings with relevant young people who can talk about their experiences and encourage students to start up their own careers. We can make a meeting every month in the most important Universities and discuss how to young people can create new business and employ opportunities.

marketing campaign

• We can create a campaign in which we ask University Students which are their dreams and how are they going to approach them.

The name of the campaign can be 'Yo emprendo', which means 'I start up' -online channelsTwitter #Yo_emprendoFacebook FanPageYoutube home made vídeos of projects of studentsPinterest photos of students making thi projects Messages in the most popular students websites `Patatabrava.com; elrincondelvago.com

marketing campaign

• guerrilla marketing: we can ask to our enternships delegates in each university to post different ads in their cities and university places. In this ads we can ask to the students if they 'are ready for start up'. We can put some ads inside books of Univesity libraries during periods of exams (february-June)IE.

Dates

• We can start the campaign next February or May. These asre the two busiest months for students as they are studying, but this is the moment they spend more time in Universities as well. Any campaign after June will be a failure as the university finish in this month.

Staff and Budget required for 6 months campaign

• media coverage:a press department (2 internships) where we can manage all the media coverage of Enternships (the internships can be paid or not)

• delegates of enternship in Universities (we can hire them as internships)

• Social Media Management (to ensure our presence on Internet)

• Marketing department: responsible for creative work, communication strategy, organisation of events, control of activities and different teams.

• most of the actions will be on social media channels and through word-of-mouth marketing, so that we will no spend so much money.

#YO_EMPRENDO