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Check In Online! #wecoachthepros

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"We provide motivated small to mid size companies money making processes. 

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

Sandra Flores832-915-0706

Sandra@WeCoachThePros.com

Par-ti-ci-pate

© Constant Contact 2015

BE A MARKETERAll it takes is Constant

Contact® #BeaMarketer

5

10%Holiday spendingto increase

by... 25%

Source: Retail TouchPointsSource: eMarketer

Are you ready?

Online salesto increase

by...

Seize the moment!

Source: National Retail Federation

20%- 40% of yearly sales

NOV DEC JAN

7

Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

8

Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

9

Know your marketing goal.

1. Have a plan

Reach new customers

Increase membership/subscriptions

Drive repeat business/loyalty

Motivate donors

& advocates

How will you engage with customers?Coupon / discount

Free shippingGift cards

Gift with purchaseExclusive content

1. Have a plan

Special dealsFeatured products

Website traffic

Reach them with email.

AwarenessMembership

Donations

1. Have a plan

1. Have a plan

3-email planEmail 1Announce your offer

Email 2Send a

reminder

Email 3Thank your audience

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Share your emailsPost offers

Upload inspiring images

1. Have a plan

Go beyond the inbox…

3-post plan

Post 1Incentivize sign ups

Post 2Share a

reminder

Post 3Say

“thank you”

1. Have a plan

16

Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

17

2. What’s your offer?

Discounts Downloads Events

B2B Services Hints & Tips

Tips!

Support a Cause

What kind of offer?

18

2. What’s your offer?

Downloads Events

B2B Services Hints & Tips

Tips!

Support Cause

Discounts

• 20% off through Thursday• Buy two, get one free• One for you, one for a

friend!

19

2. What’s your offer?

Events

B2B Services Hints & Tips

Tips!

Support Cause

Discounts

• 5 tips for better budgeting• Quickstart guide• 7 mistakes to avoid in

your tax preparation

Downloads

20

2. What’s your offer?

B2B Services Hints & Tips

Tips!

Support Cause

Discounts Downloads

• Register now to save 20%• 2-for-1 tix: register

yourself, bring a friend for free!• 10 VIP seats left!

Events

21

2. What’s your offer?

Hints & Tips

Tips!

Support Cause

Discounts Downloads Events

• Free consultation for new clients• Save 30% on quarterly

reviews• 3 coaching sessions for the

price of 2

B2B Services

22

2. What’s your offer?

Support Cause

Discounts Downloads Events

B2B Services

• 3 simple ways to save money• Top trends in social media• DIY home improvement for

2017

Hints & Tips

Tips!

23

2. What’s your offer?

Discounts Downloads Events

B2B Services Hints & Tips

Tips!

• Register and receive exclusive access!• Donate today for a chance to

win!• Join today for a special

discount

Support Cause

24

Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

25

3. Set up a campaign

What are campaigns?

Push content

Pull response

26

1. Make it clear.

Use subject lines and preheader textLimit choices

Use design wisely

3. Set up a campaign

27

3. Set up a campaign

Help them find the right giftCreate clickable options

Communicate with images

2. Make it easy.

28

3. Make it engaging.

3. Set up a campaign

Videos increase click-through rates by 300%

Ask for feedback

Source: Forrester Research

88% read reviews before purchasing

29

4. Make it social.

3. Set up a campaign

Ask people to like, share, retweet, pin

Use Simple ShareInclude your social

profiles

30

3. Set up a campaign

5. Make it mobile.

Avoid tiny fontsLimit text and images

Use clear calls-to-action

31

Keep it simple.

3. Set up a campaign

32

3. Set up a campaign

33

Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

34

Quick review...4. Next steps

Know your goal

Create your offer

Plan your

timing

35

4. Next steps

• Set up a “Welcome” message• Pre-schedule campaigns• Create a series of automated emails• Schedule your posts with Facebook or MySocialSuite

Automate what you can

36

Measuring holiday success…

4. Next steps

37

…and beyond!

1. Start with what you’ve got

•Growth takes time•Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.

BE A MARKETERAll it takes is Constant

Contact® #BeaMarketer

40

•Small business marketing is...

•You really can do this!

Nurturing relationships.

Delivering on your promise.

Getting measurable results.

41

•You really can do this!

$5/month for your first 3 months of Email

IF YOU BUY TODAY

This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.

Exclusive Offer for Today’s Attendees

*30 minute strategy session with Sandra* 1 hour “Get Started” webinar*Customize a mobile responsive template *Included with your colors, logo & contact info*Upload your email list*1st blast schedules to go out in 7 days or less!

BEST OFFER OF THE YEAR!! ONLY HERE!

Special Holiday Gift to thank you

for signing for Constant Contact

All You Will Receive By Saying Yes to $5

My Upcoming Seminars & Training

www.WeCoachSalesPros.com

Getting Started With Constant Contact Webinar!Saturday December 17, 2016

11 AM to 12 AM CDT

7 Steps To Have Clarity For Your Business In 2017

WebinarWednesday December 21, 2016

10 AM CDT to 11 AM CDT