how to host a twitter party

March 3, 2014Presented by: Devon DeMars

Internet Marketing Inc.10620 Treena Street, Suite 250 | San Diego,

CA 92131

How to Host a Twitter Party

2SAN DIEGO | LAS VEGAS | NEW YORK | INTERNETMARKETINGINC.COM | (866) 563-0620

Agenda

Why Host a Twitter Party?

Steps to Hosting a

Twitter PartyWhat is a

Twitter Party?

1

2 3


What is a Twitter Party?

An online, real-time conversation that occurs on Twitter

among people using the same unique hashtag. It usually is for a limited

time period and lead by a host.

?

#


Why Host a Twitter Party

• Improve branding

• Increase awareness

• Build relationships

• Increase social engagement

• Build social following

• Improve reputation or company

image

• Establish thought leadership

• Drive website traffic

• Generate leads or conversions


Step 1: Determine Goal/Purpose

Determine metricsWhy are you hosting

a Twitter Party?


Step 2: Define the Theme• How will you tie your

brand/product/service to a topic of interest of your audience?

• Topic in the news

• Upcoming holidays

• Tips & Tricks

• Etc.


Step 3: Establish the Logistics

• When will the party take place?

• Who will host it?

• How long will it last?

• Who needs to be involved?

• Is there a giveaway prize? What is it? How will it be fulfilled?

• Etc.


Step 4: Meet with Relevant Parties

• PR

• MarCom

• Customer Service

• Legal

• Sales

• Message(s) to highlight

• What to avoid

• How to deal with red flags


Step 5: Reserve a Location IRL

• Plan a conference

room

• Able to address issues in a quick, well-informed manner


Step 6: Decide on and Register a Hashtag

• Hashtag must be:

• Relevant

• Usually branded

• Short

• Unique

• Be sure it’s not used on Twitter

• Register on Twubs

#


Step 7: Draft a Script

• Welcoming Tweets

• 5-10 Questions

• Closing Tweets & Thank You’s!

• Within Character Limits


Step 8: Gather Supplemental Information

• Websites

• Fact Sheets

• Contact Info

• Etc.


Step 9: Track Your Links

• i.e. Google Analytics URL Builder

• Prepare ahead of

time

• Place into script!


Step 10: Promote the Twitter Party

• Across Social Media Properties

• Among Employees

• E-blast/E-newsletter

• Website

• Other Influencers


Step 11: Track “Pre-Party” Metrics

• Twitter Metrics

• Other Social Channel Metrics

• Website Referral Traffic Metrics


Step 12: Party!

• Enjoy your Twitter Party

• Thank hosts/panelists/participants


Step 13: Continue Monitoring Hashtag• Continue following the

conversation surrounding your hashtag


Step 14: Review Analytics

• TweetReach Reports

• Social Channel Metrics

• Website Referral Traffic

• Sentiment Analysis


Step 15: Wrap it Up!

Evaluate success or areas for

improvement

Make note for future Twitter

parties!

Determine key findings


Thanks!

• Keep in touch:

• Devon DeMars @ThereDGoes

• LinkedIn.com/in/DevonDeMars

• [email protected]

how to host a twitter party

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