how to improve your company's ux capabilities - let your methods drive your plan
DESCRIPTION
How to Improve Your Company's UX Capabilities - Let Your Methods Drive Your PlanTRANSCRIPT
Webinar:
How to Improve Your Company’s UX Capabilities:Let Your Methods Drive Your Plan
Jeff Horvath, Principal at Balanced Experience
#uzwebinar
Jeff Horvath, Ph.D.Principal,
Balanced Experience
Speaker:
Meet UserZoom
3
All-in-One Software Solution to Cost-effectively Measure the Digital Customer Experience and
Conduct Remote User Testing
Meet UserZoom
• Increase conversion rates by conducting cost-effective UX
research, remote usability testing and voice of the customer
studies
• Test any web-based products (live or prototype) and mobile
apps, on a unified software platform.
• Founded in 2007; launched SaaS platform in 2009
• Our mission: To go beyond the Lab!
• International company: Silicon Valley, Spain, U.K., Germany
• > 200 Enterprise customers, 50% of Fortune’s Most Admired Brands
Highlighted Customers
Why is UserZoom Unique?
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1) Cost-effective• No moderation needed• Automated data analysis
2) Agile & Efficient• Build studies and gather
feedback in days
3) Qual + Quant• Success rates, time on task,
behavior, video, audio, heatmaps, verbatims, dendrograms, etc.
4) Easy Recruiting • Geographic representation• No travel needed
5) Feature Rich• More flexible,
customizable, robust, versitile than others
6) Team & Service• Hands-on, highly
experienced Customer Success Team
• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
• Twitter hashtag: #uzwebinar
Quick Housekeeping
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Agenda
1. UX as a strategic differentiator2. What every CEO is trying to figure out - HOW to
make UX a differentiator3. Strategies are important, but you need to get
work done - start by defining your UX methodology
4. Key elements to consider when defining your methodology and how it fits in– Methods drive the plan - staffing models, tools, training
plan, etc.
5. The Three Levels of UX organizational change - methods, processes, change management
Business Value of UX
UX is a Top Priority
April 2012 “The State Of Customer Experience, 2012 ”
UX as Strategic Differentiator
April 2012 “The State Of Customer Experience, 2012 ”
UX Strategy
J. Garrett - The Elements of User Experience: User-Centered Design for the Web (2002)
Strategy – too abstract
Three Layers
Methods
Processes
OrgChange
Three Layers
Methods
Start with Methodology
You’ve got to fit in
Connect with existing methods
Roles & Responsibilities
UX RACI Model
RACI Group
Responsible UX team
Accountable Product Manager
Consulted Software Development, Creative
Informed Product Manager, BA, PM, Software, Marketing, Quality Assurance
Example: Formative UX Test
One Size Does Not Fit All
Different Methods for Different Situations
Enterprise Big Project Small/Maintenance
UX Team Role • Own and execute all key UX activities
• Review and approve all key UX activities
• Provide tools and resources
• Available for consultation
Methods Used • All core methods• Select
optional/advanced methods
• All core methods • All core methods
Tools
Staffing Models
10%…of work load…of head count…of development budget
How much?
Staffing Model
What kind?Customer Experience
Team
UX SMEs
Long-termProject Support Team Day-to-Day(co-located)(remote or co-located)
Training & Mentoring
Tools
Three Layers
Methods
Processes
Now what?
…Now you know how to do great UX work.
So what?
Who decides what work to do? In what order?What’s the time? Budget? Prioritization?
ProcessesIdea
Evaluation UX research required? Yes
Use existing solution?
No
Yes
NoNew Solution
No
Prioritization– Estimates, Business Requirements, UX Methods / Resources
Type
of p
roje
ctAppropriate UX
Methods
Informed Decisions
Day-to-Day Day-to-Day(non-technical)
SDLC – Small / Enhancement SDLC - Strategic
New solution fits with existing framework?
Requires code change?
No
Yes
Yes
Low HighUX Involvement
UX
UX
Three Layers
Methods
Processes
OrgChange
Now what?
…So now you you know what work do and how to do it.
So what?
Org Change
• It’s unlikely that you’ll drastically change the DNA of your organization over night.
• But, there are some common steps you can follow to begin the journey.
Pilot Your Methods
Develop a Roll Out Plan
Find Some Friends
Have a Sponsor
Become Part of the DNA
UX
UXUX
UX
Three Layers
Methods
Processes
OrgChange
Thank You
Contact Us
Jeff Horvath, [email protected]
UserZoomwww.userzoom.com866.599.1550
Twitter: @userzoomLinkedin: https://www.linkedin.com/company/userzoom