Ten Tips to Take Your Business ViralMark Hatjakes

Please ask questions at any time. First, my story…

Why use online video?Video takes a bunch of boring text… and turns it into a 60 second story. Now, for some boring text:

1. A user is nine times more likely to click on a facebook post with video 2. Youtube reaches more adults 18-34 than any cable network 3. 75% of ad agencies think that online video is as effective as television advertising 4. A user will spend two to three times longer on your site if there is a video on your homepage 5. You can tell your story in a new and engaging way, that taps into your customers’ *emotions* 6. Distribute your story to an audience that larger than the Super Bowl audience, each month 7. Online video is as effective and 1/4 the cost of television, radio, outdoor or print advertising

Cited from: Nielsen / Adweek / SocialMediaToday.com

A video would’ve made that a lot easier. (for both of us)

Ten Tips to Take Your Business ViralMark Hatjakes

It’s about telling your story In a new way To more people It’s about building an audience While showing measurable results !

Now, let’s get into the zone…

Driver : Family Love | Vehicle: Nostalgia

Tip 1: Get EmotionalYour customers will evaluate with their mind, but they’ll buy with their hearts.

Two step process: 1. Choose an emotional marketing driver: Dedication, Anger, Human Connection, Fear, Chaos, Pleasure, Inspiration, Success, etc. 2. Choose a creative vehicle: Testimonial, How-to, Interview, Musical, Infographic

Additional Resource: 602communications.com #emotionalmarketing

Case Study

• Dollar Shave Club, CEO Michael Dubin • Marketer & Part-time Comedian • Video Cost: $4500

• 13 Million Views on Youtube • Sales generated from video: 12,000 units in

first 48 hours • +9.8 million investment. (Bonus!)

Dollar Shave Club

Cited from: nytimes.com

Driver : Humor | Vehicle: Interview

Tip 2: Be CreativeWhat’s the wildest idea you can dream up? Great! Now, take it “one louder.”

Two step process: 1. Crowdsource ideas Family, friends, staff 2. Incentivize your audience Facebook contest for best idea

Additional Resource: socialmediaexaminer.com/facebook-contests/

Driver : Inspiration | Vehicle: Animation

Tip 3: Be StraightforwardYou don’t have to be outrageous to reap the benefits of online video marketing.

1. How-To 2. Product Explainer

1. Whiteboard 3. Interview 4. Testimonial 5. Music Video 6. Animated infographics 7. Livestream Events

Tip 4a: Low budget. High quality.Using prosumer products, you can capture and edit amazing video. Here’s what you need to DIY:

• DSLR w/ Video • Tripod • POV cam • Mic / Headphones • Three-Point Lighting Kit

Shoot it. Cut it.• iMovie (mac) • PowerDirector (pc) • Adobe Premiere (advanced)

Tip 4b: Tips for shootingKeep these tips in mind whether you DIY or hire help.

Production Tips• Get clear audio - use a mic • Get a stable shot - use sticks • Framing - Rule of thirds

!

• Be concise • Be heartfelt • Be yourself

Interview Tips

Learn how to shoot your own videos.

youtube.com/creatoracademy

Tip 5: Call to ActionDrive the viewer through your video with a great hook and a clear call to action.

• Annotations • In-video programming • Subscribe Feature • Branding Watermark • CTA Overlay

Additional Resource: youtube.com/reelSEO

Here’s an example of a good call to action

Subscribe

Tip 6: Maximize YoutubeBest practices for posting videos for maximum views and search engine optimization.

1. Have a clear, descriptive title 1. Include the word “video” :)

2. Make sure your description has a link to your website

3. Add as many keywords as you can. Helps with SEO!

4. Use hashtags, like & comment on yours - and others - videos

Additional Resource: youtube.com/creatoracademy

Tip 7: Data is Good.Use Google Analytics to track viewers, analyze trends and refine video content.

1. Create Adwords & Analytics Accts. 2. Link Adwords / Analytics / Youtube 3. Integrate AdSense for monetization 4. Track viewer engagement 5. Analyze demographic trends

Enough talk about data. Let’s watch a video.

Drivers: Humor, Juxtaposition | Vehicle: Explainer

Tip 8: Share & PromoteGo guerrilla or pay-to-play to build your audience.

1. Share your video on facebook / Google+ 1. Tag others in posts / circles 2. Ask your family, friends and staff to share 3. Boost it for $5 for 1000 views

2. Tweet it 1. Use popular hashtags and @_____

3. Post multiple videos at once 4. Re-post social media links regularly

Organic

Tip 8: Share & PromoteGo guerrilla or pay-to-play to build your audience.

• Use Adwords to begin a paid campaign • Choose geographies • Choose demographic • Choose Interests • Import keywords from youtube • Start with a smaller, fixed budget

• $10/day @ .01CPV = 1,000 views/day • Preview ad units • Schedule Campaign

Paid

No presentation on online video marketing would be complete without babies, and…

Driver : Compassion | Vehicle: Feel Good

Tip 9: Take the road less traveledSkip YouTube, and head straight for Instagram and Vine• Fewer video posts means increased engagement

• Cut through the clutter • You can tell a great story in :06-:15 seconds

• Real people - testimonials • Product explainers / How-to’s • Identity - have fun and be relatable

• Again, use hashtags • These platforms are great for contesting!

• Have a vine / instagram contest • Let others tell your story!

Let’s take a moment to be #inspired… by this #infographic

TITLE TEXT

• Bullet

Description text

Driver : Inspiration | Vehicle: Graphic Explainer (Animated Infographic)

Tip 10: Just Do It

Video Challenge - Instagram Contest #SoSuTVShorts #YourBusiness Winner receives a SoSu.TV video and marketing setup package ($2500 value)

Thank you and go viral!

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