how to optimize facebook
DESCRIPTION
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefuTRANSCRIPT
How to optimize Facebook
Compiled by Vivian Li
FACEBOOK INTRO
• Facebook is a social networking service
• has more than 750 million active users
• Users may create a personal profile
• Add other users as friends, and exchange messages
FACEBOOK OPTIMIZATION
Optimize the profile picture
When you create your profile image that’s 200px wide, allow a 12 pixel border around important information (such as a logo) to allow for cropping
FACEBOOK OPTIMIZATION
Custom Domain
Easy to remember, easy to share.
• Custom Domain are now open to all brands whose Pages have at least 100 fans
• You can set up http://facebook.mydomain.com to your profile.
• Such as http://www.facebook.eastwestpr.com
FACEBOOK OPTIMIZATION
Defining a publishing schedule
By creating a calendar to guide your updates, you will achieve the following benefits:
• Spread updates create a persistent dialog with your Fans. Mix up different update types – a status update, a Link, a Note, a Photo or video update.
• Filter out comments that is necessary for your brand.
• Easily to track your Fans’ activities.
FACEBOOK OPTIMIZATION
Asking questions
Ask a question at the end of the post :
• A good question will lead a prompt response
• Ask an open questions and call for “sharing ideas” after each question
• Avoid asking questions that are complicated
FACEBOOK OPTIMIZATION
Add “Like” button on your Facebook
• Similar to the “Share” buttons
• Increase traffic to facebook owner’s website
• Fashioning a better user experience
• Watch Video to see how to add “like” button