how to optimize your ecommerce content
DESCRIPTION
You might be able to sell ice to an Eskimo when meeting customers in person, but selling to people online involves plenty of other considerations. This guide tells how you can optimize your eCommerce website by creating quality content and improving your site architecture. These changes will help you keep people on your site longer – and longer visits tend to translate into more sales.TRANSCRIPT
![Page 1: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/1.jpg)
How to OptimizeYour eCommerce Content
with Kevin Bailey & Chris Baggott
![Page 2: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/2.jpg)
Topics
• Introduction• Defining Digital Relevance with Content• eCommerce Content Creation Strategy• Implementing a Content Strategy• Real-life case studies• Q&A
![Page 3: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/3.jpg)
Presenters
Chris BaggottCEO Compendium@chrisbaggott
Kevin BaileyPresident & Co-Founder
Slingshot SEO@KevinJBailey
Contact DetailsPhoneemailwww.compendium.com
Contact DetailsPhone
![Page 4: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/4.jpg)
4
Before we get started…
• This presentation deck will be available to you after the webinar
• Please ask all questions using the Question interface
– Questions will be covered at the end of the presentation
– If we don’t get to your question, we will get back to you via email
![Page 5: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/5.jpg)
5
About Slingshot SEO
• Founded in 2006• Headquartered in Indianapolis, IN• 100+ active clients• Over 200 SEO and social media specialists
Some of our clients:
![Page 6: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/6.jpg)
DEFINING DIGITAL RELEVANCE WITH
CONTENT
![Page 7: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/7.jpg)
7
Who or what determines if your site is digitally relevant?
Defining Digital Relevance with Content
![Page 8: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/8.jpg)
8
Defining Digital Relevance with Content
![Page 9: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/9.jpg)
ECOMMERCE CONTENT CREATION STRATEGY
![Page 10: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/10.jpg)
What makes good content?• Be Personal & Interactive• Listen to Your Customers• Be Relevant
eCommerce Content Creation Strategy
![Page 11: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/11.jpg)
eCommerce Content Creation Strategy
![Page 12: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/12.jpg)
IMPLEMENTINGA CONTENT STRATEGY
![Page 13: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/13.jpg)
Implementing a Content Strategy
![Page 14: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/14.jpg)
Content & Business Blogging
Implementing a Content Strategy
![Page 15: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/15.jpg)
Case Study
HHGregg: • Leading appliance and electronics retailer, operating
171 stores in 15 states
![Page 16: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/16.jpg)
Case Study
NT Supply- FurnaceFilters.com• Site launched in mid-February 2011• 300 pieces of content• $4mil in 3 months• Rank for > 8500 long-tail
![Page 17: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/17.jpg)
Conclusion
• How did we learn to:– Drive Traffic– Increase number of Conversions– Build Loyalty and LCV
![Page 18: How to Optimize Your eCommerce Content](https://reader033.vdocument.in/reader033/viewer/2022061103/5400e9638d7f7210628b45e5/html5/thumbnails/18.jpg)
Chris BaggottCEO Compendium@chrisbaggott
Kevin BaileyPresident & Co-Founder
Slingshot SEO@KevinJBailey
Contact DetailsPhoneemailwww.compendium.com
Contact DetailsPhone
Q&A