November 19, 2014Speaker: Kimberly Swanson, Senior Health Promotion Advisor

Moderator: Mel Grau, Marketing Coordinator

Optimize Your Wellness Challenges

Senior Health Promotion Advisor

Wellness challenges & online tools expert

2014 WELCOA Faculty member

Certified mindfulness coach

Registered dietitian

Speaker: Kimberly Swanson

Agenda

Agenda

Timing Incentives

Data Communication

POLL: What

outcome are you

hoping to achieve?

Finding the time

• How many challenges should you host?

– Consider maturity of wellness program

– Think about challenge burnout

– Trust Tip: host quarterly challenges

Timing

• Starting Date

– Consult your work calendar

• Ending Date

– How long will the challenge last?

– Consider a grace period

Timing

POLL: What kinds of

incentives have you

given in the past?

Incentive sense

Incentives that work

Incentive Participation*

Trinkets & t-shirts 10-15%

Merchandise 15-50%

$25-$50 cash 35-75%

Premium reductions 50-80+%

*2012 Wellness Council of America data

• Make incentives inclusive

• Something for everyone?

• Grand prizes?

Incentive considerations

Nutrition

• Healthy cookbooks

• Gift cards to local grocery store

• Cooking equipment

• CSA share

Activity

• Pedometers

• Subscription to fitness magazine

• Athletic store gift card

• Fitness club membership

Stress

• Nice journal

• Aroma therapy candles

• Yoga class gift card

• Spa day

Incentive inspiration

How to use data

The importance of data

Data demonstrates challenge value

Data persuades executive buy-in

Data moves your challenges forward

• Think about your goals

– Health outcomes

• Pre- and post-evaluations

– Participation

• Group tracking results

• Regardless, post-evaluation is key

Data

Map out success:

Communication

Communication

• Must have a communication timeline

• Essential components:

– Clear

– Concise

– Timely

– Motivating

– Channeled

• Communicate early and often

Trust Challenges