How  to  pillow  talk  with  DMOs  (tourism  organiza7ons)  once  you  have  them  in  bed

By  Gary  Poliquin,      Gomio  World  Conference  December  13,  2011

What  is  Pillow  Talk?

•  Pillow  talk,  may  also  refer  to  conversa4ons  between  par4es  that  may  be  of  a  more  casual  and  flir4ng  nature,  and  are  not  necessarily  engaged  in  a  physical  rela4onship.

• h=p://pillowtalkhostel.com/

Tourisms  Wants• High  Occupancy• Increased  Revenues• Employment  growth• Posi4ve  Media• CTC  -­‐  $70M;  Travel  Alberta  -­‐  $36M;  Edmonton  Tourism  -­‐  $8M

How  to  get  them  in  bed?• Pay  for  a  local  tourism  membership• Volunteer  on  commi=ees• Invites  to  your  important  events• Partner  with  well  known  tourism  niches/chari4es• Learn  and  speak  their  language

Pillow  Talk  begins• Talk  the  EQ  language.• Share  your  successes  with  them  as  if  they  were  a  part  of  it.

• U4lize  their  exis4ng  partnership  programs.

• Make  them  feel  good.    If  they  feel  good,  you  look  good!

Pillow  Talk  Benefits• Poten4al  to  change  Tourism  marke4ng  views• Funding  for  partnership  opportuni4es• Credibility  increases• Niche  gets  more  exposure• Networking  possibili4es

Ques4ons?