A DMO/CVB Sales Professional Education Session

“Our reputations do not come from how we talk about ourselves.

Our reputations come from how others talk about us.” ---Simon Sinek

WHAT IS YOUR PAIN POINT?

Planners don’t associate -top of mind-

CVBs with FIND

What Planners Have to Say About CVBs/DMOs

Planners are RAVING FANS…or fall into one of 3 buckets

unaware

otherwiseengaged

unawaredissatisfied

or misperception

otherwiseengaged

But we already know this...

Our Choice

The MISSION at hand…

• Solidify our DMO Sales Force with common language • Communicate our promise and value with complete transparency • Educate planners on our distinct value

THE BEST RESOURCE TO HELP FIND THE RIGHT FIT FOR ANY SIZE MEETING

The END Game….• Planners who are unaware of our services, are now eager to connect

with us!

• Planners who hold on to long-ingrained misperceptions about the way DMOs work are willing to “disconnect and reboot,” and rethink the way they look at the value DMOs provide!

• We are trusted partners for the ever growing number of 3rd party planners in the market place.

• We work in a DMO industry full of pride and synergy, where we collaborate to connect and educate planners about how we make their jobs easier, and even offer referrals to each other!

What about lead

distribution?

Are you really my advocate, or do you have a membership

bias?Don’t you just

handle city-wides?

Free…what’s the catch?

How do you share credit

with my other

partners?

SPEAK UP…I CAN’T HEAR YOU!!!

Our Promise and Value To Planners

– Comprehensive View of the Destination– Local Expertise– Extensive In-Market Relationships– FREE to YOU!

We are the best first point of contact to help planners FIND the right fit

for any size meeting.

Comprehensive View of the Destination

• Help educate planners on the value of their meeting in the destination

• Give real expert advice on best options

• Ensure planners don’t miss a thing and can take advantage of all the destination has to offer!

Local Expertise

• Know what only the locals know

• I invest my time being fully educated on the destination, so planners don’t have to

Extensive In-Market Relationships

• Years spent building relationships in the local community

• Planners-one to many-can leverage this great base of knowledge, connectivity and buying power

We’re not FREE, but FREE to Planners

• Help planners understand what complimentary really means

• Educate planners on how the services in the destination are funded

• The ultimate no brainer!

We need YOU to do 2 things

1. Tackle TRUST with Transparency-address the elephant in the living room! Up front-make no assumptions-no surprises

2. Be able to clearly and consistently articulate the CVB Promise and Unique Value

Take Action Now…

• Sign up to be an INSIDER at www.empowermint.com/insider – stay informed, – commit to action, – be involved

• Educate and encourage other DMO Sales professionals about our mission and to become insiders

“Our reputations do not come from how we talk about ourselves.

Our reputations come from how others talk about us.” ---Simon Sinek