how to set-up your social media monitoring system?

2012 (c) Copyrights InRev Systems

Welcome to Simplify360 WebinarHow to set-up your social media monitoring system?


Agenda for Webinar

1.

•Understanding Social Media Monitoring.

2.

•Things to do before setting up your social media monitoring dashboard.

3.

•Identifying the purpose of Social Media Monitoring.

4.

•How you can optimize and use the social media data.

5.

•Summary/ DEMO


Shift brought by Social Media

Before

Brands

One Way Conversation

NowBrands

Multidirectional communication


Understanding Social Media Monitoring

• Blog Posts• Forum Conversations• User Review Sites• News Sites coverage• Twitter and Facebook Updates• Q&A sites

Other User Generated Content Site


Elements of Social Media Monitoring

Other User Generated

Content Site

Trends in Conversations

(Market Intelligence)

Sentiments of People

Demographics of People

Identifying Key Influencers

Identifying Key Issues

Tracking Competitors

(Competitive Intelligence)


Methodology

Keyword research on all the relevant terms associated with the brand and

its competitors.

Setting up the Brand Dashboard for all the products/relevant sectors.

Integrating all the social profiles (Twitter/Facebook) for the

engagement and performance measurement purpose.

Optimizing the Dashboard to tune the

output result.


Things to do before setting up your social media

monitoring dashboard.


Purpose of Social Media Monitoring

• Want to find out what people are taking about you?• Want to understand the trends in the Market?• Want to find out what people are talking about your

competitors.• Want to find out leads for your business.• Want to use the system to do your customer support +

PR.• Want to get insights to design your new marketing

campaigns.

What do you want to do with the social insights?


Keyword Research

• Use Tools like Google + Google Adwords + Twitter Search to get General Idea on which keywords are being used by people.

• Make a List of these keywords

Do Hit and Trial method to optimize you keyword group.


Keyword Research : Sample “HDFC”

Google Search



Twitter Search



Google

Keywords

Tools


Purpose of Keyword Research

• Identify keywords that are bringing irrelevant and JUNK conversations.

• Identifying keywords which is overlapping with you keywords and brining irrelevant result (Peter + England)

Optimizing Your Monitoring Dashboard


Setting Up the Dashboard


Key Elements of Dashboard Creation

• The main keywords : eg “HDFC”• List of associated keywords : eg “Insurance”,

“Loan”• List of negative keywords : eg “JOBS”,”ICICI”

Dashboard Creation


Key Elements of Dashboard Creation

Simplify360 Dashboard


HIT and Trial Method

• Create 4/5 different Dashboard and check the quality of the conversations and optimize accordingly and choose the best one.

Iterative Method (Learning from Online Ads Method where many ads are run and best

performing ads are chosen)


Example :

Simplify360 Dashboard


DEMO


Questions please?

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Telephone: +91-80-40971130

Email : [email protected]://simplify360.comFollow us at @simplify360.com orLikes us on facebook.com/simplify360

how to set-up your social media monitoring system?

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