W W W . S T R A T E G Y of G I V I N G . C O M

FREEPROFIT

How

B Y M I I K K A L E I N O N E N

T U R N S I N T O

W W W . S T R A T E G Y of G I V I N G . C O M

Tounderstandfree,youhavetounderstandthebasicprinciples

ofgiving.

W W W . S T R A T E G Y of G I V I N G . C O M

W W W . S T R A T E G Y of G I V I N G . C O M

Giver Receiver

W W W . S T R A T E G Y of G I V I N G . C O M

W W W . S T R A T E G Y of G I V I N G . C O M

Givingisdividedintwoconsecutiveprocesses.

W W W . S T R A T E G Y of G I V I N G . C O M

GIVINGPROCESS

W W W . S T R A T E G Y of G I V I N G . C O M

GIVINGPROCESSREDEMPTIONPROCESS

W W W . S T R A T E G Y of G I V I N G . C O M

Bothofwhichcanbefurtherdividedintotwoparts.

W W W . S T R A T E G Y of G I V I N G . C O M

Thefirstpartingivingisthemostdistinctandthemostvisible.Atthesametime,itisthehardest.

W W W . S T R A T E G Y of G I V I N G . C O M

Givingprocessisonlyactualizedwhenthereceiver

acceptsit.

W W W . S T R A T E G Y of G I V I N G . C O M

Receivingagiftalwaystriggersamotion

inthereceiverthatignitestheredemptionprocess.

W W W . S T R A T E G Y of G I V I N G . C O M

Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.

W W W . S T R A T E G Y of G I V I N G . C O M

Okay...

W W W . S T R A T E G Y of G I V I N G . C O M

Howdoesthisturnintoprofit?

W W W . S T R A T E G Y of G I V I N G . C O M

W W W . S T R A T E G Y of G I V I N G . C O M

Thegifthastobecostefficienttoproduce

andtodeliver.

W W W . S T R A T E G Y of G I V I N G . C O M

Thegifthastobesomethingthereceiver

findsvaluable.

W W W . S T R A T E G Y of G I V I N G . C O M

Thegeneratedmotionhastobesomethingthatcomesnaturallyfrom

thereceiver.

W W W . S T R A T E G Y of G I V I N G . C O M

Thegeneratedmotionhastobevaluablefortheoriginalgiver.

W W W . S T R A T E G Y of G I V I N G . C O M

Thisishowfreeturnsintoprofit.

W W W . S T R A T E G Y of G I V I N G . C O M

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