Turn HiddenInsights IntoPure Profit

Why We’reTalkingAbout InsightsWhat You Don’t Know Can

Hurt You

Necessity:Restaurants need solutions that will help them better serve their guests.

Growth:

Insights can highlight opportunities to increase your profits.

MeetToday’s Presenters

Chat us using the Q+A panel to your right

Questions?

EliFeldman

TheRestaurantConsultant

Ownerof 3PrincesConsulting

Eli is the head honcho around Three Princes because he’s the reason we exist. This guy lives and breathes the restaurant industry; he's been

fascinated with it since he was 5.Eli is the person to talk to when you want to

articulate a vision and see it come to life. He's a master at all things front of house, but is especially

gifted at motivating teams.

LindsayWhite

Restaurant TechEvangelist

Director of AccountManagement

SwipelyLindsay has built a team of rock star Customer

Success Managers to help drive adoption of Swipely's data and insights, ensure long and prosperous

lifetime value for our customers.

Prior to Swipely, Lindsay played a crucial role in establishing OpenTable as the Director of

Restaurant Relations.

ChrisBrubaker

The DataExpert

VP of Marketing at Swipely

Before joining Swipely, Chris led marketing at Demandforce where he oversaw automated marketing solutions for over 20,000 local businesses. Chris has worked at several silicon valley startups including 2 Red Herring Top 100 companies

and 1 Fast Company’s Fast 50.

If you run arestaurant, youprobably make over100 decisions perday.

How many of them arebased on data?

Why Use DataToUnderstand YourBusiness?

Many industries are using data to improve guest loyalty and increase

sales.

Probably the most famous example is Amazon.

What Does This Mean ForRestaurants?

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Improve your onlinereputation Quantify thevalue of a guest Measure the effectiveness of promotionsEvaluate staffperformanceRank value eachmenu item

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5 things you candowith data…

QHow does arestaurant collect data?

Is it betterto re-trainan

underperformingstaff member or simply replacethem?

Q

Rank EachMenu Item

To truly profit from your menu, you

need to know which items

you need and which you can cut.

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