how to use twitter for marketing & connection

Julia Claire Campbell Consulting 978-578-1328 [email protected]

About MeUsing online tools such as social media, blogs, and email marketing, I help small businesses and nonprofits grow and reach their customers and supporters. I offer solutions to your social media problems through training and coaching.@JuliaCSocial #TweetEC @EnterpriseCtr

2J Campbell Social Marketing - www.jcsocialmarketing.com

Social MediaRULES OF THE ROADSocial media tools are always changing.Getting on social media is not a marketing strategy.Using social media will not compensate for a bad product or service. The tools are (mostly) free but your time is not.

@JuliaCSocial on Twitter

@JuliaCSocial #TweetEC @EnterpriseCtr

The Myth We Were SoldStep 1: Sign up for social media accounts.Step 2: Post occasionally.Step 3: Watch the money roll in!!@JuliaCSocial #TweetEC @EnterpriseCtr

Social Media Success Requires:Dedication, diversified channels, dynamic content.Getting out of our comfort zone.Change of mindset.Providing value.Telling stories. Getting visual. Focusing on impact and not on the organization.Eliminating silos.@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter Is Popular316 million monthly active usersAbout a billion registered Twitter users100 million daily active usersAverage number of followers: 20834% of Twitter users log into it more than once daily@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter Is Growing92% of international brands tweet more than once daily, 36% of which are link-containing tweets.63% of Twitter users regard their smartphones as their primary tweeting device.@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter Is Growing85% of followers feel more connected with a small business after following them.Promoted tweets boost offline sales by 29%. @JuliaCSocial #TweetEC @EnterpriseCtr

Is Twitter For Me?Success on Twitter involves: Researching, creating, curating great content.Listening and participating in conversations.Monitoring hashtags (topics).Reporting ROI and tweaking strategy. Exploring paid ads. @JuliaCSocial #TweetEC @EnterpriseCtr

Twitter 101Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.Twitter promotes itself as a news and discovery social media platform. @JuliaCSocial #TweetEC @EnterpriseCtr

Setting It Up For SuccessUsername: 15 characters or lessProfile photo: Shown as the icon with every tweet you post. Recommended 400x400 pixels.Bio: 16o characters to tell people about you and your business. URL: Website link Header image: 1500x1500 pixelsPinned tweet: Pinned to the top of your profile. @JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - HashtagAny word or topic beginning with the # sign.People use hashtags organize conversations around a specific topic.Clicking on a hashtag takes you to search results for that term.Great for events, specific products, news, timely announcements.@JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - MentionA public tweet directed to another user that includes their @username. Appear like regular Tweets in your timeline. Clickable and the person mentioned gets notified.They are collected together in a conversation if you click @reply.@JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - @ReplyA public response to a Tweet via the @reply button.@Replies show up in your home timeline and the timeline of the person to whom you are responding.@Replies only show up in your timeline if you follow both the sender of the original Tweet and the recipient of the @reply to that Tweet.@JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - RetweetSharing a Tweet.You can pass along someones Tweet by retweeting it. Just hit the Retweet button to send the original Tweet as written to all of your followers. If you hit retweet, as opposed to cutting a pasting and writing RT, it wont have have your branding/profile pic on it.Retweeting and mentioning are the keys to building up community on Twitter. @JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - FavoritesFavorites are a great way to keep track of tweets you want to refer to later.Also a great way to build relationships and tell someone you appreciate them.


Anatomy Of A Tweet

@JuliaCSocial on Twitter


Terms To Know - MomentsMoments was just introduced this week!The best of whats happening on Twitter in an instant.Regardless of who you followGood for discovery


How To Use TwitterKeep it conversational and informal.Employ wit and humor. Make it shareable. Content has to be worth reading, clicking, and retweeting. Ask questions.Share helpful info/resources.Comment on current events.Be yourself. Be authentic. @JuliaCSocial #TweetEC @EnterpriseCtr

Following & FollowersFind and follow 10 people daily.Lose the dead weight by using a free app like Crowdfire choose Inactive FollowingLook at your followers and strategically follow back. Should you follow everyone that follows you?Do not buy followers!1,000 engaged followers are better than10,000 fake or uninterested followers.


Twitter ListsUse Twitter lists to manage the chaos. Lists are used forreading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter ListsSubscribe to/follow other peoples lists. You can follow lists without following each account. Create private and public lists.List names cannot exceed 25 characters or begin with a number. Use for events, networking, influencers, news


Using HashtagsThink about your industry.Listen and join conversations.Use key wordsJoin Tweet Chats! Dont just jump on whatspopular.


How Much To Tweet?80% not related to you but of value to your clients and customers20% directly related to youRetweet, @Mention, AcknowledgeALWAYS be sharing relevant, valuable, pertinent, up-to-the-minute information!@JuliaCSocial #TweetEC @EnterpriseCtr

What Will I Tweet?80/20 ruleGet Google AlertsAlltopLinkedIn TodayStatisticsQuotesPhotosRetweet oftenSearch hashtags@JuliaCSocial #TweetEC @EnterpriseCtr

Customer Service71% of customer complaints on Twitter go unanswered.YET, 83% of people appreciate being answered by a company!


Customer ServiceRespond quickly and publicly.Indicate you will send them a private message.This lets everyone know you are listening.Do not delete or block! Have rules (no obscenities, etc.).NO RESPONSE IS A RESPONSE! Respond to positive comments!


Customer Service@JuliaCSocial #TweetEC @EnterpriseCtr

Keep It ShortThere is no magical length, but a report by Buddy Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate.@JuliaCSocial #TweetEC @EnterpriseCtr

Use Photos & VideosPhotosaverage a 35% boost in RetweetsVideosget a 28% boostQuotesget a 19% boost in RetweetsIncluding anumberreceives a 17% bump in RetweetsHashtagsreceive a 16% boost@JuliaCSocial #TweetEC @EnterpriseCtr

Participate In TrendsParticipate in trends, but do it authentically. Be careful and think before you tweet. @JuliaCSocial #TweetEC @EnterpriseCtr

Helpful AppsHootSuite, TweetDeck BufferIFTTPocketDo not just set and forget! @JuliaCSocial #TweetEC @EnterpriseCtr

To Be Successful On Twitter:Be present. Be relevant.Be active.Be engaging.Be timely.Have fun! @JuliaCSocial #TweetEC @EnterpriseCtr

This isn't just about content and social media. This is about being relevant in people's minds before they want whatever you're selling. After all, that's the definition of successful marketing.

Social Media Josh(Josh Hoffman)


Questions?

My blog on all things social media: www.jcsocialmarketing.com

Twitter: @JuliaCSocial

Facebook: www.facebook.com/jcsocialmarketing

Email: [email protected]
