marketing with twitter
TRANSCRIPT
• What is Twitter• Why should companies care about it• What can companies do with Twitter
• Tools to maximize Twitter• Case studies
Agenda
לוי דווא, ורה
עוקבים140מיקרו, זמן אמת, פתוח
Real-Time Micro-Blogging
חשבון הטוויטר של ביל גייטסVerified Account
Statistics
Personal Details
Report Spam
Following
Picture +Account Name
Messages Bill Gates Wrote
Bill Gates Twitter Account
Details
Statistics
Ads
Lists
Search
Trends
Text box
Updates of people I follow
BillGates
My Twitter Page
..הידעת ש
• Yahoo, Google and Microsoft will present tweets• More than 50 Million tweets daily• Users stay 30 Minutes on site• 75M unique users• 70,000 External Apps• 4.5 M followers:
ashton kutcher
Did you know…
• 174 K unique users from Israel (January 2010)
Twitter in Israel
comScore
• 347% growth in number of Twitter mobile users• More than 30 Twitter iPhone Apps
Twitter on Mobileופת
comScore
Citizens From Iran Report Via Twitter
Burson-Marsteller
A Marketing Tool Fortune Global 100 companies social media activity
Prior acquaintance Mutual confirmation No confirmations
No prior acquaintance
Updates open to friends Open to search engines
Search by people
Viral via “Like” Viral via “Retweet”/conversation
Search by subject/ interest
Viral is limited to friends Open network more viral
5000 friends, unlimited likes Unlimited number of followers
Friends
Tweet length - 140 characters Update length - 420 characters
Following/Follower
Most of the activity on site Main activity is via 3rd party apps
Professionals
Alexa.com
• Direct and informal relations with customers• Direct access to opinion leaders mainly in B2B• Managing crisis• Distributing time limited discounts • Distributing information that needs to be fast
spread• Customer service• Press conference• Chats during special events• Branding
When Should A Company Use It?
Find Opinion Leadersת
• Open an account : Name, Picture, description• Search for relevant topics and people
• Follow and reply to others - @username • Find interesting topics to write about• Manage discussions - #Topic
• Be creative
How to Start
Messages I have sent
Messages I have received
Conversation
Statistics
Manage Several Users/Accounts
Start, choose
Tools To Measure Distribution
Using Twitter for Customer Support
Several users one account
Answering a customer
Using Twitter for Press Conference
Using Twitter to Sell Fast
?מה אתם רוצים: תשאלו אותנו
24/7
Using Twitter to Get Feedbacks
Using Twitter to Manage Crisisטויוטה משתפת במשבר
Bank of America
Bank of America
and Turn Enemies to Advocates
• Information is spread faster in twitter than in FB• More professionals are using Twitter • Start by listening• Answer by @username • Use #HashTags• RT = Retweet occasionally• Use external tools• Mix Twitter with other marketing platforms • Be creative and inspire your target market
Summary
