how to "use" your users
DESCRIPTION
A tongue-in-cheek approach to get the most out of the community using your product.TRANSCRIPT
from new features, to bug testing, to driving new
traffic- how to get the most out of the community using
your product.
How to “Use” your Users
by vinnie [email protected]
Roles in a typical web company
Engineering
Marketing & Sales
Web Design
Testing & QA
Customer Service
Product Development
Testing & QA
cc http://flickr.com/photos/jeronimo/1255949895/
Personal communication is key
will i hear back?
real-time
personal robot
chat widgets
forums
surveys
feedback form
Product Development
release earlyUser
s Love it?
no
yes
whiteboard
Process
Feedback
Ignore that loud 2%
98%
http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpghttp://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg
http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg
Web design - user submitted
Customer Service
Have your users talk to each other!
Marketing by the users
widgets w/ adguerilla
campaigns
PEOPLELOVE US
on
Marketing by the users
seo campaigns
Click Here toInvite your friends
forced word-of-mouth
Your users dig your service
“Can you please rate up this story/post/video...”
Engineering
http://micampe.it/projects/flickruploadrhttp://housingmaps.com
What else can you do with your users?
cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/
Localization
Interns
Poke your users,they’ll work harder
“Thank You” for joining
Reminders
Notifications
Newsletters
Reward with recognition
Personal Communication
Leaderboards
Badges
“Elite” status
Trade ‘work’ for...
15% off..
Summary
Lots of areas where your users can help
Open communication is key
Both parties should benefit
